2021 super Huichuan full effect intelligent marketing white paper From Ali intelligence
The following is the 2021 super Huichuan full effect intelligent marketing white paper From Ali intelligence recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
With the stable growth of mobile Internet users, the traffic dividend gradually disappears. At the same time, the needs of users are more diverse, and the media behavior is disorderly and scattered. For the brand, it is difficult for users to retain and precipitate. Pure precision marketing can no longer meet the digital marketing needs of the brand.
With the upgrading of marketing technology, intelligent marketing has become a necessary option for digital marketing. On the one hand, it improves the contact value of mobile Internet through technology, on the other hand, it optimizes the scene of digital marketing through intelligent technology to realize the fine operation of users.
With the goal of “making the world’s marketing simpler and more effective”, the intelligent marketing platform of Alibaba intelligent information business group has been committed to the continuous exploration of intelligent marketing. Today, it officially released the 2021 super Huichuan full effect intelligent marketing white paper (hereinafter referred to as the “white paper”) to the industry to analyze the industry development of intelligent marketing and the marketing reference to the brand in detail, Warm up for the launch of the “super Huichuan unified platform” to be released soon. At the same time, as the forum partner of the 14th golden investment and reward international creativity Festival, we will also bring you the theme sharing of “wisdom in the heart and high-quality growth” at the special session of the intelligent marketing platform of Ali intelligent information business group on October 15, so as to further explore the practice of intelligent marketing.
What is “super Huichuan full effect intelligent marketing white paper”? Why publish?
2021 super Huichuan full effect intelligent marketing white paper is a practical industry report jointly issued by the intelligent marketing platform of Ali intelligent information business group and the third-party consulting organization Zhimeng. It makes a three-dimensional research on full effect intelligent marketing from the perspective of the industry through the interpretation of industry trends, industry data analysis, marketing expert interview and quantitative investigation.
Consumers in the digital age have entered an era of “composite consumption scenario”. With the change of consumption scenario, decision-making path and catalyst habit, how to solve the increasingly dispersed user demand, the difficulty of user retention and precipitation, and the complex consumption transformation path have become the three major challenges faced by advertisers in digital marketing. The full effect intelligent marketing, which systematically solves the flow, efficiency and effect, gives a detailed analysis and answer in the white paper.
What should not be missed in the white paper?
01. A new track of intelligent marketing, the era of full effect intelligent marketing is coming
From digitization to digital intelligence, from “intelligent efficiency” to “full effect intelligence”, full effect intelligent marketing to meet the needs of advertisers needs to have the “four all” capabilities of full scene, full automation, full intelligent orientation and full effect guarantee.
The white paper shares a full effect intelligent marketing model, which takes intelligent overall planning as the hub, shortens the marketing link from the two directions of comprehensive arrival of traffic and accelerating decision-making effect, so that advertisers can realize “what they see is what they need” and “return to market and re marketing”, forming a high-value marketing growth model in the era of intelligence.
02. Occupy the highland of marketing value and solve the problem of marketing growth
Aiming at the marketing pain points that advertisers expect to solve in the links of flow, effect and efficiency, the intelligent marketing platform of Ali intelligent information business group strives to create an efficient marketing solution – Super Huichuan, so as to promote the rapid growth of brand business.
Super Huichuan is a unified intelligent and one-stop delivery operation platform of intelligent marketing platform. It makes full use of Alibaba Group’s trading, social and service capabilities to shorten user paths and accelerate transformation. It has unique traffic expansion solutions, extreme effect guarantee products, efficient delivery optimization platform and intelligent delivery creative tools.
03. Hit the pain point of the industry, meet the needs of users and display the full effect marketing scheme
In the white paper, the full effect intelligent marketing industry solutions are deeply interpreted for different industries such as short video, real estate, education, e-commerce and games. For the marketing objectives of content marketing, live broadcasting drainage, attracting new customers and so on, the case landing display is made one by one.
Take the Kwai white hot short video platform as an example, in the short video market competition, the crowded competition and the rush for traffic triggered at any moment, the customer can break through the bottleneck and achieve the daily effective 3K+ addition through meticulous operation.
04. Intelligent marketing trend in the era of Internet of all things
The reason why intelligent marketing can replace traditional marketing in the Internet era is largely due to the progress of key technologies. With the application and popularization of 5g technology, we have officially entered the intelligent era of interconnection of all things. The white paper not only analyzes the future development of intelligent marketing, but also gives advertisers more insight and reference in future marketing, I believe it can bring some inspiration to the experts in the marketing industry.
Join hands with Jintou reward to promote the high-quality development of digital intelligence marketing
On October 15, the intelligent marketing platform of Ali intelligent information business group will share industry insights and platform dynamics with industry experts at the golden investment reward international creativity Festival, with the theme of “smart in the heart, high-quality growth”, to explore the enterprise management ecology under the new situation and explore the sustainable and high-quality development of enterprise management.
The era of savage growth of Internet traffic has passed. The introduction of new social policies indicates that earth shaking changes will take place in the user structure. Behind the seemingly accidental consumption behavior is the user’s increasingly mature mind and rational consumption attitude, which requires the cultivation of consumption cognition and the accumulation of brand goodwill. This also requires advertisers to transform their marketing thinking from “the attraction of eyeball economy” to “the cultivation of mental economy”.
The intelligent marketing platform of Ali intelligent information business group takes super Huichuan products as the core, builds a sustainable “self driving force” on the basis of expanding traffic, ensuring effect and improving efficiency, and realizes the efficient touch of users’ mental communication.
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