White paper live broadcast by merchants in 2020 From Taobao

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The following is the White paper live broadcast by merchants in 2020 From Taobao recommended by recordtrend.com. And this article belongs to the classification: research report, Webcast.

The number of Taobao live broadcast merchants shows an increasing trend, with more than 50% of brand merchants growing through live broadcasting. As of December 2019, the number of online merchants has nearly doubled year-on-year. Taking the Taobao list as an example, a total of 1770 live lists of Taobao merchants have been released in 2019, and the live broadcast of merchants has reached a full outbreak. The number of live broadcast by businesses accounted for 90%, which became the biggest cornerstone of Taobao live broadcasting.

The main contents of the white paper are as follows:

2019 will become the first year of Taobao live broadcast, and live + with goods has become the standard configuration for merchants.

In the whole year of 2019, a total of 1770 live lists of Taobao merchants have been released, and the live broadcast of merchants has reached a full outbreak.

Businesses have gained nearly 100 million fans through Taobao live broadcast, and the post-90s have become the backbone of live broadcast users.

Taobao live transaction penetration rate gradually increased, among which waist businesses have the highest penetration rate.

In all industries, the largest proportion and fastest growth rate of business live broadcasting are: Women’s wear, jewelry, beauty and skin care.

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