2021 City fashion consumption power index report From CCFA & new frontline
The following is the 2021 City fashion consumption power index report From CCFA & new frontline recommended by recordtrend.com. And this article belongs to the classification: Chinese economy, Life data, research report.
37 cities were finally included in the fashion consumption power index list. Based on the five dimensions of high-quality business district gathering index, new consumption plasticity index, fashion trend pioneer index, young business innovation index and policy environment support index, the fashion consumption power of Chinese cities was measured. From the overall performance, the first tier cities lead the list: Shanghai (100.00), Beijing (85.98), Shenzhen (61.29) and Guangzhou (52.21). The cities ranking 5-10 are Chengdu, Hangzhou, Chongqing, Suzhou, Wuhan and Xi’an respectively.
The high-quality business district customer gathering index is used to evaluate the diversity of business forms and the ability to attract passenger flow. It is the basis for the activation of fashion consumption. This indicator can also reflect the development trend in recent years, including brand increment, upcoming shopping center projects and transportation advantages, and provide data reference for brand location and store operation strategy.
The new consumption plasticity index comprehensively considers five factors: urban consumption activity, consumption potential, consumer population growth, total retail sales of social consumer goods and per capita consumption. The higher the ranking, the higher the actual consumption capacity of the city and the acceptance of the new consumption model. In addition to the first tier cities, Hangzhou, known as the capital of e-commerce, ranks among the top five.
The fashion trend pioneer index reflects the confidence of consumer brands in the consumer market of major cities. By analyzing the number of stores of nearly 30 international fashion brands and trendy play brands in each city and the popularity of brands in each city, the cost index list is formed in two dimensions. The expansion of fashion brands is mainly concentrated in the past decade. Slightly different from other index lists, Chengdu has entered the top three.
Commercial innovation mainly covers script killing, secret room escape, DIY handicraft workshop, VR experience hall and other experiential entertainment places loved by generation Z young people. The business innovation index can be used as a prediction index for the future development of the city, reflecting the possibility of urban innovation and breeding new business models in the future. It can be calculated by experiencing the development power of cultural and creative space and the heat of public opinion.
Policy environment support comprehensively considers two major factors: public budget investment and business environment. In terms of geographical location, cities in the Yangtze River Delta are business friendly, occupying 4 seats in the top 5.
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