Overview of Q3 Japanese mobile game market in 2021 From Sensor Tower

The following is the Overview of Q3 Japanese mobile game market in 2021 From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: research report, Mobile games.

According to the intelligence data of sensor tower store, the total revenue of Q3 Japanese mobile games in app store and Google play reached US $4.62 billion in 2021, a slight decrease year-on-year, but still far higher than the level before the epidemic. In this issue, a total of 33 Chinese mobile games were shortlisted in the top 100 of Japan’s best-selling list, attracting us $940 million and winning 27.4% of the market share. Among them, “original God” and “wilderness action” both achieved a brilliant quarterly revenue of more than US $100 million, and 37 mutual entertainment “Puzzles & survival” entered the top 10 of Japan’s download list for the first time. Please click “read the original text” 👇 Download the complete report!

Market scale of mobile games in Japan

In the third quarter of 2021, the revenue of Japan’s mobile game market was US $4.62 billion, a year-on-year decrease of 2%, but it still far exceeded the pre epidemic level (the revenue in the third quarter of 2019 was US $3.79 billion). The revenue of app store and Google play accounted for 58.5% and 41.5% respectively.

In terms of downloads, the total number of downloads of mobile games in Japan in the third quarter of 2021 was 182 million, an increase of 2% over the same period last year. Among them, App Store mobile game downloads accounted for 57.5%, and Google play mobile game downloads accounted for 42.5%.

Popular mobile games in Japanese market

“Horse racing Niang”, a simulated mobile game released by cyberagent, continued to lead Japan’s mobile game revenue list with us $290 million. Sony’s “fate – crown designation” rose four places with a brilliant quarterly performance of $220 million, successfully surpassing “monster marbles” to No. 2 on the best-selling list. Among China’s mobile game products, MIHA Tour “original God” and Netease “wilderness action” continue to sit firmly in the top 10.

The MoBa mobile game “Baoke dream rally”, newly released by the Pokemon company, received more than 3 million downloads in Japan, ranking No. 1 in downloads this season. Japan has also become the third largest market for the game downloads, second only to the United States and Brazil.

The new tour that also broke into the top 10 of the list also includes Dena’s audio tour “Oriental bullet screen Shenle”.

The top 10 games in Japan’s download growth list cover many types, such as strategy, leisure, music and board games. Among them, the download volume of Baoke dream rally, mob control and Oriental bullet screen Shenle has successfully exceeded 1 million.

In terms of revenue, the quarterly revenue of the card RPG mobile game “destiny – crown designation” issued by Sony increased by US $100 million month on month, becoming the game with the most significant revenue growth in the Japanese market this period.

In the top 10 list, the revenue of Dragon Ball Z, Puzzles & survival and the Three Kingdoms · strategy edition increased by more than 100% year-on-year.

China Mobile Travel in Japan

In Q3 of 2021, a total of 33 Chinese mobile games were shortlisted in the top 100 of Japan’s best seller list, attracting us $940 million and contributing 27.4% of the market share.

MIHA you’s “original God” and Netease’s “wilderness action” achieved quarterly revenue of US $130 million and US $110 million respectively, ranking the top 2 in the revenue list.

The two-dimensional mobile game is still the main breakthrough for Chinese manufacturers to go to the Japanese market. Among the top 20 revenue, a total of 7 games belong to this style. Compared with western manufacturers, Chinese publishers have greater localized operation advantages in the Japanese market where the secondary meta culture is prevalent.

On the other hand, from the perspective of game categories, 4x strategic mobile games also have a huge market in Japan.

In this issue, a total of 21 Chinese mobile games entered the top 100 of Japan’s download list. Among them, 37 mutual Entertainment’s strategic RPG mobile game “Puzzles & survival” has maintained an excellent popularity in Japan since its release in 2020, and topped the list of Chinese mobile games going to sea and downloading in Japan in this issue, which is also the first time that the game has entered the top 10 in Japan.

Although the solidification of head games in Japan is obvious, Xinyou represented by little ant country still provides confidence and model for sea manufacturers to enter the game quickly.

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