2021 annual email Report From SparkPost
The following is the 2021 annual email Report From SparkPost recommended by recordtrend.com. And this article belongs to the classification: E-mail, research report, network marketing.
With the competition brought about by the pandemic, marketers are trying to deal with the upcoming privacy changes of major technology companies. In fact, most people worry that these changes will affect digital work and analysis. According to a report by sparkpost, e-mail practitioners have their own concerns. About 67% of respondents said the privacy changes made by apple and Google and other government regulations were worrying.
A survey of 2000 marketing leaders in the third quarter of 2021 showed that Apple’s IOS 15 privacy changes were the most worrying. 81% of respondents listed these changes as medium to high attention. Many also expressed concern about changes in Google’s third-party cookie tracking (77%), government regulations (72%) and app tracking data abandonment (72%).
In addition to these concerns, 59% of marketing leaders said their e-mail participation data had been hit, although a third of respondents said privacy changes had not affected their businesses. E-mail practitioners seem more optimistic: Although two-thirds are worried about the upcoming changes, only 29% believe that the participation data has been affected.
The most common e-mail opening time
People spend less and less time reading marketing e-mail, and the time to open e-mail deserves attention. According to sparkpost, in North America, most e-mails are opened and read on weekdays. Between 7 a.m. and 5 p.m. on Wednesday and Thursday, the e-mail opening rate is the highest. In addition, Tuesday and Wednesday nights are also highly concentrated time to open e-mail.
In terms of opening e-mail on mobile devices, weekend participation has increased. Data show that globally, e-mail participation on mobile devices is relatively stable at 40% on weekdays, but jumped to 50% on weekends.
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