2022 618 e-commerce and social media play panorama and preemptive insight From Micro seeding

The following is the 2022 618 e-commerce and social media play panorama and preemptive insight From Micro seeding recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.

A few days ago, weibayi released the panoramic insight into 618 e-commerce agency media playing methods (2022) (hereinafter referred to as the “report”). The report mainly summarizes the panoramic content, core playing methods and personalized themes of 618 major e-commerce platforms such as JD, Taobao, Weibo, Tiktok, Kwai, xiaohongshu and Zhihu for reference.

1. JD. Com has arranged category pre-sale, evening 8 mind, important nodes and differentiated category marketing layout 618 panoramic ecology;

2. Taobao live broadcast 618 pre-sale grass planting conference and category day are mutually undertaken, and the segmented scenes focus on the 618 ceremony;

3. three types of live broadcasting rooms, namely, the key, brand and theme of Tiktok 618 good things Festival, promote the transformation, and the challenge tag topic comprehensively promotes the interaction;

4. Weibo 618 panoramic gameplay and good material Festival are evolving constantly. They work together with professional vertical categories to strengthen grass planting. Topics and challenges are the same frequency to increase brand exposure;

5. Kwai focuses on the 616 real shopping festival, and introduces themed games such as category day, fan day and qualifying;

6. in the four stages of Zhihu, the list playing methods of “hot discussion, hot sale, hot search and recommendation” have exploded 618;

7. xiaohongshu 618 can strengthen the user’s mind for the brand by laying out the content of talent in advance and creating popular notes.

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