Pan entertainment application market insight in the first half of 2022 From Sensor Tower

The following is the Pan entertainment application market insight in the first half of 2022 From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: research report, Mobile Apps.

Since the outbreak of the COVID-19 in 2020, the download volume and revenue of global entertainment and social applications have continued to rise, of which the in app purchase revenue of entertainment applications exceeded US $10billion in 2021; Video on demand and live video have increasingly become important pastimes for mobile users. Although the download volume of global entertainment and social applications began to decline from January to may 2022, the overall revenue still maintained a benign growth. This report will focus on the performance and changes of the global entertainment and social application market in the first half of 2022, as well as a number of classic cases for in-depth introduction and analysis.

In 2021, the global entertainment application revenue exceeded US $10billion

The global entertainment application revenue increased rapidly during the COVID-19, and successfully exceeded US $10billion in 2021, an increase of 49% over 2020. Among them, IOS users spent $7.1 billion, much higher than Android users. Judging from the monthly revenue trend in the first half of 2022, the overall revenue performance of entertainment applications is still stable.

In terms of downloads, the global entertainment application downloads in 2021 were 8.7 billion, an increase of 1% over 2020. Among them, the download volume of Google play and app store platforms accounted for 74.8% and 25.2% respectively, and the proportion of Android device users further increased. From January to may 2022, the number of downloads of entertainment applications worldwide exceeded 3.4 billion, a year-on-year decrease of 6.5%, and fell for the first time since the epidemic.

Tiktok leads the world in terms of downloads and revenue

As the world’s most popular short video entertainment application, tiktok ranked first in the download volume and revenue of entertainment applications in the United States, Japan, Australia and other major markets during the first half of 2022.

In terms of VOD applications, local publishers rank high in the local market by virtue of localization advantages such as resources and languages.

It is worth mentioning that cartoon applications are outstanding in Japan and South Korea. There are not only old head applications such as piccoma and weboon, but also recent competitive products such as juvenile jump. The Japanese animation on demand application represented by “crunch roll” is growing in the U.S. market, and its cultural influence on western countries is gradually improving.

Social application revenue shows stable growth

Global social application revenue rose steadily during the COVID-19 and reached $6.3 billion in 2021, an increase of 29% over 2020. Among them, IOS users spent $4.2 billion, accounting for 67% of total revenue. From January to may 2022, the overall revenue of social applications has reached 2.7 billion, an increase of 10.3% year-on-year.

During 2021, the global download volume of social applications exceeded 7billion for the first time, reaching 7.4 billion, an increase of 6% over 2020. Among them, the download volume of Google play and app store platforms accounted for 75.2% and 24.8% respectively. From January to may 2022, the number of global social application downloads was 2.9 billion, a year-on-year decrease of 9.0%.

Match group is a strong gold attraction with multiple dating applications

In the list of downloads in the United States, social sharing applications occupy six of the top ten, with Facebook, instagram and snapchat ranking in the top three. Meta’s Facebook, WhatsApp and other products are among the top three in terms of downloads in many places, which shows its dominance in the social field. In addition, desktop dynamic sharing applications such as Locket widget and livein are becoming increasingly popular.

In terms of income, the performance of dating application is particularly prominent. Among them, “tinder” and “pairs” under match group broke into the top 3 of social application revenue list in many places, and “hinge” and “BLK” are also growing rapidly. The performance of the Middle East market represented by the United Arab Emirates is slightly different. Local video & voice chat applications are very popular, and six products have been successfully listed in the top ten in the first half of 2022.

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