The future of small business insurance insight into customer needs From Deloitte Consulting

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In recent years, there have been continuous discussions about how the insurance industry can provide insurance services for small and medium-sized enterprises, but few have taken action. Small businesses are trying to change the business model of enterprises (such as sharing economy, digital operation, etc.) to cope with the current situation of changes in consumer behavior and increased risk awareness caused by the COVID-19. This report is based on a global survey conducted by Deloitte global, which found that insurance companies need to invest in the SME insurance market and establish differentiated advantages more than ever before.

Deloitte conducted research on 5300 small and medium-sized enterprises in 14 countries in order to understand their views on the small enterprise insurance market.

The six main findings of the survey: for a long time, the small and medium-sized enterprise market has not been effectively developed to a large extent, and this market is expected to bring significant opportunities to institutions that pay close attention to the market and expect to achieve profitable growth through targeted investment.

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