The number of iPhone users will reach 1 billion in 2020 From Aboveavalon.

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As shown in Figure 1, at the beginning of 2019, iPhone sales fell by about 12% on a 12-month basis, from 218 million units to 191 million units a year.

Table 2 extracts unit sales data from table 1 and adds granularity. Instead of just looking at sales in terms of factory shipments, table 2 considers who bought the iPhone: the customer who upgraded to the new iPhone, or the customer who bought the first new iPhone.

The iPhone business has become an upgrade business. Although apple still brings 20 to 30 million new iPhone users a year, the proportion of new users in total iPhone sales is steadily declining. In fiscal year 2020, iPhone sales to new users may be less than 20% of total iPhone sales, a record low.

IPhone customer base

Two variables are required to estimate and track the iPhone user base

1. The number of people who purchased (and continue to use) new iPhones from Apple or third-party retailers.

2. The number of iPhone users obtained through the gray market. The iPhones were either handed down through family and friends or resold to new users through a network of retailers and distributors.

As shown in Table 3, according to the estimate of Apple’s installed base over the years, the iPhone installation base has been growing every year since its release, and has recently exceeded 1 billion people.

IPhone priority

Looking ahead, Apple has three main priorities or goals for the iPhone:

1. Push away the camera technology boundary.

2. Enhance the value of iPhone ownership.

3. Increase the number of tasks handled by iPhone.

IPhone peak?

In fiscal 2015, Apple sold 231 million iPhones. The debate continues about whether Apple has experienced the “peak” of the iPhone, which has never sold more than 231 million units in 12 months.

As shown in Table 4, the forecast for iPhone sales in fiscal year 2021 is 240 million, which is 4% higher than Apple’s previous iPhone sales record.

Next generation users

The iPhone is the biggest contributor to Apple’s total installed capacity from 125 million in 2010 to more than 1 billion in 2020. Looking ahead, there is reason to wonder if the iPhone will still be Apple’s main funnel for the next billion users. Apple is also getting closer to launching a facial wearable device strategy.

More reading: it is estimated that the iPhone sales of Q4 Apple will reach 27.8 million in 2012 Piper Jaffray: in Q1 2012, Apple’s iPhone sales will reach 35.1 million, up 88% John Paczkowski: iPhone sales are half of Samsung’s smartphones, and profits account for 77% of the industry’s CIRP: Q3 in 2020, the sales of 2020 iPhones in the United States account for 22% of the total sales of iPhones. Apple’s iPhone sales in the past 13 years have ranked 6 / 6 of iPhones Sales of plus reached 220 million keybanc: Apple’s iPhone sales plummeted by 77% in April 2020. Bloomberg: in December 2019, the total number of iPhones shipped in China reached 3.18 million units, up 18.7% year-on-year.gartner: iPhone sales in the global smartphone market in Q1 will drop to 44.6 million units in 2019 IHS: 43.8 million iPhones will be shipped in Q1 in 2019 Apple’s iPhone sales in Q3 are expected to reach 35.88 million units in 2014. The motley foot is expected to sell 35.8 million iPhones in Q3 in 2014. The 2014 WWDC data shows that the sales of iPad reach 200 million IPhone sales reach 500 million Apple official: as of March 2014, the total iPhone sales exceeded 500 million units Raymond James: it is estimated that Q4 iPhone sales will reach 56 million units in 2013

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