Fjord trend report 2022 From accenture
The following is the Fjord trend report 2022 From accenture recommended by recordtrend.com. And this article belongs to the classification: artificial intelligence, Medical health, accenture .
Accenture released the “fjord trend report 2022”, which deeply analyzed five human behaviors and trends that will inevitably affect society, culture and business:
1. Like you: the growing sense of responsibility in life two years after the virus pandemic is affecting people’s work, relationships and consumption patterns. People are questioning who they are and what is important to them. The “I’m better than us” mentality emphasizes the growing individualism. This has a far-reaching impact on how enterprises lead employees, how to shape new employee value propositions and how to cultivate customer relations.
2. The end of rich thinking: in the past year, many people have experienced empty shelves, rising energy bills and a shortage of daily services. Although supply chain shortage may be a temporary challenge, its impact will continue and lead to the transformation of “abundance thinking” based on availability, convenience and speed into a higher awareness of the environment.
3. The next frontier: the cultural explosion is about to happen, and the meta universe will become a new frontier of the Internet, combining all the existing information layers, interfaces and spaces in which people interact. It provides a new place to make money, create new types of jobs, and provide unlimited brand possibilities. People expect enterprises to help build and navigate.
4. That’s true: people now want to ask questions and get answers by touching buttons or having a short conversation with a voice assistant. For brands, the scope of customer questions and the number of questioning channels are increasing. How to deal with these challenges is a major challenge, a key driver of trust and a source of competitive advantage in the future.
5. Handle with care: over the past year, various forms of care have become more prominent, including self-care, others’ care, nursing services and channels to provide digital and physical care. This presents opportunities and challenges for employers and brands, regardless of their health or medical qualifications.
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