In 2021, the global delivery volume of Volkswagen group decreased to 8.88 million, the lowest since 2011 From Volkswagen Group

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Recently, Volkswagen Group released a sales report. According to the data, the global delivery volume of the group decreased by 4.5% to 8.88 million vehicles in 2021, the lowest since 2011. In China, the largest mass market, its performance is also difficult to be satisfactory. In 2021, Volkswagen Group delivered 3.3 million new cars in China, a year-on-year decrease of 14%. In 2019, Volkswagen set a sales record of 4.23 million vehicles, and 2021 was the lowest sales record of Volkswagen Group in China in recent 8 years.
In terms of luxury brands, Audi delivered 701300 vehicles in China in 2021, down 3.4% year-on-year from 726300 in 2020.
Volkswagen’s Ultra Luxury Brands Porsche, Bentley and Lamborghini performed well, setting new sales records one after another, with year-on-year growth of 7.5%, 40.0% and 54.8% respectively. Among them, the cumulative delivery volume of Porsche in China in 2021 was 95671, with a year-on-year increase of 8%. China is still the largest single market of Porsche in the world;
For the sales volume hit a new low in recent eight years, Feng Sihan, CEO of Volkswagen Group (China), explained that 2021 is one of the most challenging years since we entered the Chinese market.
Our orders are considerable, but the shortage of chip supply makes our capacity unable to meet customer demand. The novel coronavirus pneumonia epidemic situation has been closed down by our vehicle factory and supplier factory, which has aggravated the capacity shortage and led to the loss of our market share.
From Feng Sihan’s speech, we can understand that the main reason for Volkswagen’s low sales in China is “lack of core”, but the deeper reason is also related to the decline of Volkswagen’s automobile competitiveness in China.
In 2019, when there is no core shortage, Volkswagen’s sales in China have begun to decline year after year. In 2019, the annual sales volume was 4.23 million; There will be 3.85 million in 2020 and 3.27 million in 2021.
In sharp contrast to the continuous decline of Volkswagen, it is the strong rise of China’s independent brands. In the passenger car camp, the annual sales volume of Chang’an automobile was 1.19 million, a year-on-year increase of 22.3%; Great Wall Motors 1.04 million, a year-on-year increase of 18.2%; Chery 865000 vehicles, up 36.8% year-on-year; BYD has 734000 cars, a sharp increase of 74.8% year-on-year.
Moreover, during the 2021 auto show, almost all of them are exhibitions of domestic independent brands, and domestic popular new cars are launched continuously. In contrast, there are almost no new models for joint venture brands such as Volkswagen, Toyota and Honda. They are generally replaced by popular models, and the decline of market competitiveness is also the primary factor that they have to pay attention to.
More reading: Volkswagen Group’s financial report: China’s market profit reached 34 billion yuan in 2019. China Automobile Circulation Association: China imported automobile market monthly report in April 2020. China Automobile Industry Association: brief introduction to the operation of the automobile industry in May 2021. China Automobile Circulation Association: 57 authorized 4S stores for luxury brands were added in the first quarter of 2020, 41 4S stores were withdrawn from the network. China Automobile Circulation Association: March 2020 The sales volume of domestic narrow passenger car market reached 1.045 million, with a year-on-year decrease of 40.4%. In January 2020, Beijing automobile market analysis Ministry of Commerce: from January to may 2020, China exported 373000 cars, and the sales volume of BMW brand cars reached 2.2 million in 2021, surpassing Mercedes international car enterprises in 2021 (excluding China) for the first time since 2015 Tesla topped the market value list with USD 1061.29 billion. In 2022, 11 popular electric vehicle passenger associations: it is expected that the retail sales of passenger cars in China will be 2009 million in 2021, with a year-on-year increase of 4.1%. China Automobile Industry Association: the sales ranking of the top ten MPV brands in November 2021 AFS: it is expected that the shortage of chips in 2021 has reduced the global automobile production by 11.31 million. China Automobile Circulation Association: China Automobile Association from January to October 2021 Export analysis in October 2021, Toyota’s global automobile output was 627452, a year-on-year decrease of 25.8%
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