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In 2021, the global shipment of smart speakers and smart screens in Q2 reached 39.5 million units, with a year-on-year increase of 34.8% From Strategy Analytics

The following is the In 2021, the global shipment of smart speakers and smart screens in Q2 reached 39.5 million units, with a year-on-year increase of 34.8% From Strategy Analytics recommended by recordtrend.com. And this article belongs to the classification: Strategy Analytics, Smart home.

The latest research on smart speakers and screen services by strategy analytics points out that consumers and brands have adapted to the impact of the epidemic, and the market scale of smart speakers soared to a new height in Q2 of 2021. Although supply chain challenges, parts shortages and mutated delta virus threaten the market, the global shipments of Q2 smart speakers and smart screens in 2021 increased by 34.8% over the same period last year to 39.5 million units, setting a Q2 record. Sales of smart screens soared 45% year-on-year to 11.6 million units, while sales of basic smart speakers (without screens) increased 31% year-on-year. Baidu has expanded its leading position in the global smart screen market to Amazon – Baidu has 38% market share, while Amazon has 26%; Baidu’s Xiaodu at home X8 has become the world’s best-selling smart screen, leading Baidu’s Xiaodu at home   1c and Amazon’s echo show 5.

In the smart speaker and smart screen market of Q2 in 2021, the ranking of manufacturers remains unchanged: Amazon ranks first, followed by Google, Baidu, Alibaba and apple. The gap between the top five and other manufacturers is widening because these companies dominate the price segments of entry-level ($50 to $99) and ultra-low level ($49 or less), and Apple’s surge is due to its homepod Mini.

David Watkins, director of smart home at strategy analytics, pointed out: “Our previous forecast shows that with the easing of current supply restrictions on components and the reopening of physical retail stores, we expect the market to return to a stronger growth level in 2021, which will occur in the first half of 2021. Compared with the first half of 2020, the total shipments of smart speakers and smart screens in the first half of 2021 will be 77.2 million units, an increase of 35.3%. We expect, As the market returns to normal and the consumer market recovers its vitality, the smart speaker market will achieve strong growth in the rest of 2021. “

Jack narcotta, senior industry analyst for smart home services at strategy analytics, added: “As consumers adapt to the new daily life, smart speaker and smart screen manufacturers also adapt to the market strategy they formulated in 2020 and return to the familiar equipment development and sales cycle. Although the growth in 2021 will expand due to the slowdown in 2020, and the market has not completely returned to normal, it is obvious that the smart speaker and screen market is moving towards this direction The first step has been taken. ” More reading: strategy Analytics: in 2020, Q3 smart display accounted for 26% of the sales share of all smart speakers. Strategy Analytics: in 2018, the global shipments of smart speakers totaled 9.2 million. Strategy Analytics: in 2018, Amazon’s global share of smart speakers fell below 50% in Q1. Strategy Analytics: in 2019, the global sales of smart speakers and screens exceeded 134 million. Strategy Analytics: expected 201 In 6 years, the global shipment of smart speakers reached 5.9 million units. Strategy Analytics: it is estimated that the global sales of smart speakers in 2019 will reach 135 million units, with a year-on-year increase of 57%. Strategy Analytics: the global sales of smart speakers in Q4 in 2019 will reach 146.9 million units. Strategy Analytics: the market share of global smart speakers in Q2 in 2018. Strategy Analytics: the global shipment of smart speakers in Q4 in 2018 will reach 38.5 million units A year-on-year increase of 95% strategy Analytics: in 2017, Q4 global smart speaker market sales reached 18 million units. Strategy Analytics: in 2018, Q3 global smart speaker shipments reached 22.7 million, a record high. Strategy Analytics: in 2018, Q3 global smart speaker shipments reached a record 22.7 million units. Strategy Analytics: Amazon echo is the most popular smart speaker model in the United States Strategy Analytics: the survey shows that 49% of users can’t imagine life without smart speakers: in 2020, the global shipment of smart speakers reached 151 million, and 50% are using MediaTek’s application processor

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