2021 global automotive consumer survey report From Deloitte

The following is the 2021 global automotive consumer survey report From Deloitte recommended by recordtrend.com. And this article belongs to the classification: New energy vehicle industry, Automobile industry, research report.

From September to October 2020, Deloitte conducted a survey on more than 24000 consumers in 23 countries to understand various key issues affecting the automotive industry, including the development of advanced technology. These issues help companies to set priorities and better position their business strategies and investments.

There are still some obstacles for electric vehicles to overcome

Although the long-term trend of electric vehicles seems to be consolidating, consumers may seek more familiarity and comfort in the face of recent uncertainties.

Do young consumers feel the pressure?

This year, the proportion of young consumers in the United States and Germany demanding delayed vehicle payments is much higher than that of older consumers, raising doubts about their ability to support sustained recovery demand.

Some market demand faces downward risk

Due to the new crown pandemic, a large number of consumers in China, India and South Korea have changed their schedule to buy the next car. Some plan to postpone the purchase because they have more viable options.

Slow development of auto online sales

Although virtual car sales are likely to continue, most consumers prefer to go to authorized dealers in person to buy the next car, because some aspects of the purchase process are still difficult to digitize.

Deloitte consumer survey schedule:

Comprehensive value in 2010 is the first factor to evaluate the brand

Cockpit technology and shopping experience led differences in 2011

In 2012, people’s interest in hybrid vehicles was driven by cost and convenience, while the interest in connectivity focused on safety

In 2014, car sharing emerged as an alternative

There is growing interest in autonomous driving in 2017, but consumers want a good safety record

Global consumers stay away from ice in 2018

Consumer interest in autopilot declined in 2019

The question of whether consumers are willing to pay for advanced technology remains in 2020

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