2021 mobile phone industry crowd insight white paper From Massive arithmetic
The following is the 2021 mobile phone industry crowd insight white paper From Massive arithmetic recommended by recordtrend.com. And this article belongs to the classification: Android, iPhone, Intelligent mobile phone.
Recently, a huge amount of calculations released the 2021 white paper on people’s insight into the mobile phone industry. In terms of mobile phone brand user loyalty, apple ranked first, and nearly 70% of Apple users will continue to choose apple; Xiaomi ranked second. Nearly 50% of Xiaomi users still choose to use Xiaomi mobile phones, ranking first among domestic brands.
Data show that apple is one of the most active brands in the first half of the year, and its user outflow is 1.6 times that of the second oppo. However, with the ultra-high replacement retention rate, most of the outflow users return to Apple again, eventually making apple the second brand with net growth in the first half of the year.
Apple’s largest source of users is old users, accounting for 62%, while nearly 70% of Apple users will still choose apple. Attracting new users while retaining old users to the greatest extent has become the key to Apple’s user growth.
In addition, core users are firm supporters of the brand. Whether they can stabilize core users is very important for brand development.
In the first half of 2021, Meizu has the most stable core users, and the retention rate ranks first in the industry. However, subject to the size of existing users, Meizu’s current task is to expand the size of users.
In addition to Meizu, the retention rate of core users of Xiaomi and apple is also at the top of the industry. Unlike Meizu, with the blessing of large users, Xiaomi and apple have a better development trend.
According to the survey data of huge number of mobile phone users, 54% of the surveyed users said that at present, the homogeneity of mobile phone brands is serious or there is little difference. Among them, more than 20% of users think that the homogeneity of mobile phones of various brands is serious, and there is no obvious difference in which brand of mobile phones they choose; More than 30% of users believe that although there are some differences between mobile phones of different brands, the distinction is not obvious.
In addition to homogenization, the emergence of another problem has also worsened the increasingly competitive mobile phone industry, that is, the replacement cycle of users is lengthening. According to the data of China mobile terminal laboratory’s second 5g terminal consumption trend report in 2020, the average change cycle of mobile phone users has reached 25.3 months, 0.7 months longer than the previous statistical cycle.
In addition, the huge amount of user survey data also shows that nearly 60% of users have a replacement cycle of more than 2 years, while the proportion of users considering replacement within one year is only less than 2%.
More reading of zikuai Technology: IDC: China has become the main battlefield of global mobile phones, and occupying the high-end market has become the key. Bloomberg: Chinese mobile phone manufacturers stand firm in the local market and launch a global counterattack. IC insights: Top 10 global mobile phone brand sales in 2016, China accounts for 70%. Today’s headlines: white paper on content marketing of mobile phone industry in the first half of 2018 (with download) Rising sun big data: ranking of global mobile phone brand shipments in September 2018 Ministry of industry and information technology: in September 2017, the average monthly traffic of Chinese mobile phone users exceeded 2G, with a year-on-year increase of 140%. IDC: user preference system for purchasing windowsphone app Annie: the average time spent by global consumers on mobile phones exceeded 4 hours. Baidu data center: 2012 Q1 mobile phone brand and product analysis Harris poll: 2011 American mobile phone brand Apple lost to motorcycles and htccirp: the proportion of Android users switching to iPhone 6 / Plus is higher than that of iPhone 5S / 5C rising sun big data: Q1 domestic mobile phone shipment ranking in 2018 people’s Daily: domestic mobile phones are becoming more and more powerful and ranking among the top three. Tencent digital reading: nine charts revealing why domestic midrange machines are so popular. Huge calculation: the replacement retention rate of main product series of Android brand in 2019 is top 10
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