Report on the last minute impact of quantitative broadcasting on FMCG Brand From Establish shelf awareness
RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.
The following is the Report on the last minute impact of quantitative broadcasting on FMCG Brand From Establish shelf awareness recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing, Online shopping.
Radiocentre released a new report “building shelf awareness – quantifying the last minute impact of broadcasting on FMCG brands.”. On the way to the supermarket, the radio advertisement heard in the car has a significant impact on the purchase intention. 38% of people who travel by car can hear the broadcast live, which may have an impact on the purchase decisions of shoppers after entering the store.
A series of research techniques, such as eye tracking and emotional response recognition, were used to establish shelf awareness. The subconscious and conscious responses of 300 listeners to the radio advertisements passively heard on the way to the supermarket were captured.
Research shows that listening to FMCG radio ads in this way has increased brand awareness on the shelf by 11% at a highly relevant time, the “last minute.”.
It is found that advertising also has a significant impact on buying behavior
It increases brand loyalty, as evidenced by a 30% increase in the number of buyers who usually buy the brand.
It encourages brand transformation, with 39% increase in purchase intention of respondents who usually don’t buy the brand.
The report further explores how marketers can optimize these effects. Advertising creativity has been found to be an important factor in driving results, and the best performing ads will stimulate a stronger emotional response. With the passage of time and cross media consistency can also bring better results.
The results of this study are obvious. In addition to having a broader impact on FMCG brands in terms of visibility, salience and ROI, radio also provides advertisers with an opportunity to exert last-minute influence on shoppers in order to increase visibility on shelves and drive buying decisions.
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.
