The 46th statistical report on China’s Internet development in 2020 From CNNIC
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The following is the The 46th statistical report on China’s Internet development in 2020 From CNNIC recommended by recordtrend.com. And this article belongs to the classification: CNNIC.
On September 29, China Internet Information Center (CNNIC) released the 46th statistical report on the development of China’s Internet (hereinafter referred to as “the report”).
The following is the third chapter of the report:
Chapter 3 the development of Internet application
Overview of Internet application development
In the first half of 2020, China’s personal Internet applications show a steady growth trend. Among them, e-commerce live broadcast, short video and online shopping applications grew most significantly, with growth rates of 16.7%, 5.8% and 5.5% respectively. Basic applications such as instant messaging, search engines, online entertainment applications such as online games, online video, online literature, etc. all maintained a steady growth rate, with the growth rate of 1% to 5%. In the development of mobile Internet applications, the growth rate of mobile online shopping users exceeded 5%.
Table 3 scale and utilization rate of Internet application users from March 2020 to June 2020
Table 4 scale and utilization rate of various mobile Internet applications of mobile Internet users from March 2020 to June 2020
In June 2020, the number of mobile phone apps per capita of netizens aged 15-19 was the largest, reaching 83; the number of mobile apps per capita of netizens aged 20-29 was 72; the number of mobile apps per capita of netizens over 15 years old gradually decreased with the increase of age, among which the number of mobile apps per capita of netizens aged 60 and above was 44.
Figure 29 number of mobile apps per capita of Internet users of different ages
Basic application
Instant messaging
As of June 2020, the number of instant messaging users in China has reached 931 million, an increase of 34.66 million compared with March 2020, accounting for 99.0% of the total Internet users; the number of mobile instant messaging users has reached 930 million, an increase of 40.24 million compared with March 2020, accounting for 99.8% of mobile Internet users.
Figure 30 the scale and utilization rate of instant messaging users from June 2017 to June 2020
Figure 31 mobile instant messaging user scale and utilization rate from June 2017 to June 2020
In novel coronavirus pneumonia, the instant messaging industry achieved rapid development in the first half of 2020. It is mainly reflected in the following three aspects:
In the field of novel coronavirus pneumonia, instant messaging has become one of the fastest growing Internet applications during the new crown pneumonia epidemic. With novel coronavirus pneumonia in the field of personal instant messaging, the communication activities of the network folk have been increasingly transferred from offline to online. In this case, instant messaging as the most important online communication channel, user activity further improved. Data shows that the total daily messages and usage time of wechat and QQ in the first quarter both achieved double-digit growth year-on-year. In the field of enterprise instant messaging, due to the strong demand for contactless office environment, more and more enterprises began to use enterprise instant messaging products during the epidemic period, which promoted the significant growth of the user scale in this market. According to the data, during the epidemic period, nail users exceeded 300 million, helping 15 million enterprises to return to work and production; the number of wechat users increased from 60 million to 250 million during the epidemic period.
In terms of market competition, the number of new players in the field of instant messaging continues to increase, which further intensifies the industry competition. Huawei’s “welink”, byte skipping “flying book”, pinduoduo’s “knock” and other enterprise level instant messaging products will be opened to the public in the first half of 2020. The penetration of these large-scale technology companies into the enterprise instant messaging business marks the evolution of the competition in this field from the two strong pattern to the multi polarization pattern. In addition, the three operators jointly released the “5g message white paper” to provide users with rich media instant messaging services directly from the perspective of telecom operators. As an upgraded application of SMS, 5g message has the natural advantages of large user base and low operating cost compared with the existing instant messaging products, but it has a gap with the existing mature instant messaging products in terms of user experience and service ecology.
In terms of novel coronavirus pneumonia, instant messaging has become an important platform for epidemic prevention. First, the official account and the small program of instant messaging application become an important channel for epidemic information release. Data show that the novel coronavirus pneumonia module of instant messaging applet provides more than 6 billion dynamic epidemic enquiries to the whole country in 1-3 months. Second, instant messaging enterprises actively participate in promoting the resumption of work, production and education. Based on technologies such as big data, face recognition and satellite positioning, instant messaging companies have launched health codes, ride codes, and repeat codes to help society recover its normal operation by digital means. Third, instant messaging enterprises further boost the information transformation of hospitals during the epidemic period. For example, some instant messaging enterprises have integrated their instant messaging, cloud services, online conferences and other products into “digital solutions for hospital war epidemic”, providing a convenient and efficient mobile office environment for the training, consultation and patient information update of medical staff in the front line of anti epidemic.
Search Engines
As of June 2020, the number of search engine users in China has reached 766 million, an increase of 15.39 million compared with March 2020, accounting for 81.5% of the total Internet users; the number of mobile search engine users has reached 761 million, an increase of 15.42 million compared with March 2020, accounting for 81.6% of mobile Internet users.
Figure 32 user scale and utilization rate of search engine from June 2017 to June 2020
Figure 33 user scale and utilization rate of mobile search engine from June 2017 to June 2020
In the first half of 2020, in order to broaden revenue channels, search engines continue to promote the construction of content ecosystem and continuously improve the level of service intelligence. Meanwhile, novel coronavirus pneumonia is initially reflected in the social governance effectiveness of massive information search.
Search engines accelerate the construction of content ecosystem. First, the maximization of the commercial value of traffic is the main driving force for the construction of content ecology. In order to effectively improve profitability, search engine enterprises have established content ecosystem to achieve user retention, boost the flow realization, and reduce revenue costs. Data shows that Baidu’s traffic from in app search and mobile ecosystem is growing steadily, and its revenue and cost will decline for two consecutive quarters in 2020. Second, enriching original content and purchasing content are the main means to construct content ecology. After two years of vigorous development, the number of creators of Baidu Baijia increased by 52% year-on-year in the second quarter, and now it has become the main provider of original content in the platform content ecosystem. It has built an information search and distribution system together with news information, encyclopedia, video, live broadcast, etc.; the independent app of headline search was launched, and on the basis of integrating the product content of byte skipping, it successively acquired each other Mobile encyclopedia and encyclopedia famous medical network further improve the comprehensiveness and professionalism of search content to meet the multiple needs of users’ content consumption.
The intelligent level of search engine continues to improve. First, the search entrance is more intelligent, intelligent assistant changes the way of information search, and is more and more accepted by users. Data shows that in June 2020, the total number of small assistant voice interaction reached 5.8 billion, a year-on-year increase of 57%. Alibaba’s quark search has expanded its search portal through AI tools. In the past year, the use of AI camera recognition search has increased by more than 10 times. Second, the search direct service is more intelligent. For example, wechat search and search service continuously improve the intelligent level of search connection service. It can directly connect the corresponding information, entertainment resources and small programs according to the user’s keywords, so as to provide users with more efficient connection mode of content, brand and service. For example, the search of “nucleic acid detection” can directly make an appointment, and the search of brand name can be direct Then purchase.
Search engine began to play a role in social governance. Affected by the novel coronavirus pneumonia, the user search activity has been significantly improved. During the epidemic period, Baidu search traffic increased by more than 30%, Sogou search and information flow and other products visited more than 560 million times. The search engine has accumulated a large amount of user demand information, and plays an important role in the entry and guidance of anti epidemic and returning to work and school. It has become an important reference for tracking public opinion, popular science and anti epidemic materials distribution. In the future, in-depth mining, modeling and forecasting of search data can play a positive role in the situation analysis of emergencies, serving the people’s livelihood, and promoting economic recovery, so as to help build a digital governance system and improve governance capabilities.
Network news
As of June 2020, the number of online news users in China was 725 million, which was 5.65 million less than that in March 2020, accounting for 77.1% of the total Internet users; the number of mobile network news users was 720 million, 6.42 million less than that in March 2020, accounting for 77.2% of mobile Internet users.
Figure 34 scale and utilization rate of online news users from June 2017 to June 2020
Figure 35 scale and utilization rate of mobile network news users from June 2017 to June 2020
Facing novel coronavirus pneumonia in the first half of 2020, the Internet news industry carried out in-depth reports on the epidemic and helped fight the epidemic through various forms. At the same time, through the in-depth application of various platforms, network news media continue to expand the scope of information access and improve the effect of news dissemination. Network news media help fight against the epidemic through various forms. First, we should enrich the forms of presentation and strengthen our confidence in the fight against the epidemic. Internet news media novel coronavirus pneumonia in Wuhan, Hubei, through the Vlog, making anti epidemic poster and promo, let the whole nation understand the real situation of the epidemic, and firmly resolve the confidence and determination to overcome the new crown pneumonia epidemic. Second, actively publicize China’s achievements in the fight against the epidemic. In April 2020, the Xinhua news agency released a video called “once upon a virus” overseas. Once released, it was widely concerned by all parties, and received more than one million views and tens of thousands of likes and forwards. Novel coronavirus pneumonia has been broadcast in China’s international television station (CGTN) during the new crown pneumonia epidemic. The video frequency of the Wuhan 24 hour documentary has reached over 14 million and the viewing volume has exceeded 6 million by May 2020. China has actively supported the international media in its fight against the epidemic.
Network news media will further expand the scope of information access and improve the effect of news dissemination. During the novel coronavirus pneumonia outbreak in 2020, the Internet news media published news and information through social platforms, news and information applications, search engines, short video platforms, etc., so that users could get news information more easily and distribute them many times to enhance the effectiveness of news dissemination. The above measures help users to get the latest anti epidemic situation more timely, do a good job in personal protection, form prevention and control linkage, and avoid further spread of the epidemic. CCTV news keeps track of latest epidemic data and uses epidemic prevention information such as micro-blog and beilli Li to publish epidemic prevention information. The daily accounts of related accounts exceed one million. The official account of “people’s Daily” overseas edition, “swordsman island”, tracks the epidemic situation at home and abroad in a timely fashion, and promotes timely analysis of epidemic related articles, and the number of articles reads “100 thousand +”; and Sina The news tracks the latest data of the epidemic situation in China and the world, and presents it visually, providing a convenient access for Chinese people around the world to understand the epidemic information.
Social applications
As of June 2020, the utilization rate of wechat circle of friends was 85.0%, which was basically the same as that in March 2020; the utilization rates of QQ space and microblog were 41.6% and 40.4%, respectively, 6% and 2.1% lower than that of March 2020.
Figure 36 utilization rate of typical social applications
In the first half of 2020, the social market pattern is stable, and some products are still exploring innovation points. During novel coronavirus pneumonia, social platforms play an important role in international communication.
The overall pattern of social market is stable, and continuous exploration and innovation are carried out in subdivided fields. Mainstream social platforms such as wechat circle of friends, microblog and other mainstream social platforms have long occupied most of the traffic, and through constantly enriching short video, e-commerce, local life and other services, we have built a perfect traffic closed-loop and service ecology. Facing the problem of limited market space, some social applications take mining the unique needs of minority groups as the foothold of innovation. In order to meet the personalized needs of “generation Z”, some social application enterprises continue to bring forth new social products in the subdivided fields, explore the opportunities brought by new technologies and new changes of user generations, and strive to seek innovation and breakthrough. In 2019, more than 50 social products will be released one after another. In the first half of 2020, another batch of new subdivided social applications will be launched, such as Alibaba’s launch of the real social product “real like me”.
During the outbreak of novel coronavirus pneumonia, social platforms played an important role in information dissemination at home and abroad. First, novel coronavirus pneumonia epidemic situation in China is timely understood by our netizens through the domestic social networking platform. Overseas bloggers from many countries and regions share the local epidemic situation on their microblogs in the form of pictures, pictures and videos, which has become an important window for Chinese people to understand the development of overseas epidemic situation. By March 2020, overseas microblog users had uploaded 1.92 million epidemic related videos, covering 36 countries and five continents, with a broadcast volume of more than 75.8 billion times. Second, through overseas social platforms, Chinese netizens and enterprises actively display China’s image. Videos and news reflecting China’s fight against the epidemic are widely spread in foreign social media, providing useful help for overseas netizens to understand the real situation of China’s fight against the epidemic. Chinese netizens’ homemade short film “Wuhan, we wait for you” has been translated into 10 national language versions and spread on overseas social platforms to share China’s experience and tell China’s stories; China’s offshore enterprises publicize anti epidemic assistance on social platforms such as Facebook and Twitter to enhance the influence of Chinese brands.
Telecommuting
By June 2020, the number of remote office users in China has reached 199 million, accounting for 21.2% of the total Internet users. Novel coronavirus pneumonia affected the first half of 2020. Telecommuting has become an important Internet application for continuous epidemic prevention and control and maintaining the normal operation of the social economy. By reshaping the original working mode, remote office integrates offline and online businesses of enterprises. It is also expected to become a normal operation tool after the end of the epidemic, and is an important means to promote the digital transformation of enterprises.
The demand of telecommuting users is concentrated and the market scale is growing rapidly. First, in the novel coronavirus pneumonia epidemic situation, the remote office has been widely used by enterprises and individual users, especially during the period of resumption of work. According to the data, on February 4, 2020, Tianyi cloud will add 60000 users and 90000 hours of conference time; from June to July 2020, the average daily use time of remote conference will be as long as 110 minutes, and the user usage will become more and more normalized. Second, in terms of market scale, during the Spring Festival in 2020, more than 18 million enterprises in China have adopted the online remote office mode, and the annual smart mobile office market scale is expected to reach 37.5 billion yuan, with a growth rate of 30.2%.
The competition of remote office application market is fierce, and the service ability is constantly improved. First, market entities are more diversified. Driven by the demand, all kinds of enterprises rapidly compete and seize the market. Large Internet enterprises rely on existing products for comprehensive expansion, such as Tencent, Alibaba, Baidu, etc.; professional software service providers focusing on vertical industries take the opportunity to improve refined services, such as vidyo in medical field, Xiaoyu Yilian in education and medical field, etc.; integrated software and hardware service providers integrate various business processes into a unified platform to realize the integration of various office software and hardware Integration, such as Huawei cloud link, etc. Second, software performance and function accelerate iteration. With the increasingly fierce competition, the service ability of remote office application is rapidly improved. In terms of software performance, at the same time, the number of online users, video clarity, low latency and other performance accelerate iteration, and constantly optimize the user experience, such as nailing, enterprise wechat, etc., supporting 300 people online at the same time. In terms of software functions, Internet media technology and traditional OA software function innovation and integration, enrich remote office service capabilities, effectively help enterprises maintain normal operation during the epidemic, such as the combination of live broadcast and online document collaborative operation function, greatly improving the communication efficiency of remote conference.
Remote office promotes infrastructure construction and promotes the development of software and hardware industry. First, it promoted the construction of information infrastructure. In order to meet the core performance requirements of remote office, such as video clarity, information delay, and server concurrent processing, the construction of a variety of related information infrastructure continues to accelerate, including the construction of wireless high-speed network, the expansion of cloud computing services, the deployment of high-performance servers and the development and production of high-capacity memory chips. During the novel coronavirus pneumonia epidemic, Tencent conference expanded over 100 thousand cloud hosts over the 8 day, involving more than one million nuclear computing resources, and promoted the growth of the server market. Second, promote the development of related intelligent software and hardware industry. The integration of remote office and enterprise digital management is deepening day by day, which greatly increases the requirements of related intelligent hardware, such as intelligent access control, intelligent router, intelligent interactive screen, remote video equipment, etc. Through the integration of software and hardware, remote office service provides one-stop solution to accelerate the innovation of enterprise service market. Data show that the novel coronavirus pneumonia epidemic impact, business acceleration cloud, the first quarter of 2020, China’s SDS market scale up to 25.9%.
Business transaction application
Online shopping
By June 2020, the number of online shopping users in China has reached 749 million, an increase of 39.12 million compared with March 2020, accounting for 79.7% of the total Internet users; the number of mobile online shopping users has reached 747 million, an increase of 39.47 million compared with March 2020, accounting for 80.1% of mobile Internet users.
Figure 37 scale and utilization rate of online shopping users from June 2017 to June 2020
Figure 38 scale and utilization rate of mobile online shopping users from June 2017 to June 2020
Since 2013, China has become the world’s largest online retail market for seven consecutive years. Facing the novel coronavirus pneumonia challenge, the support ability of the network retail market is further manifested. In the first half of the year, online retail sales reached 5150.1 billion yuan, up 7.3% year-on-year. Among them, the online retail sales of physical goods reached 4348.1 billion yuan, an increase of 14.3%, which was 25.7 percentage points higher than that of the total retail sales of social consumer goods, accounting for 25.2% of the total retail sales of social consumer goods. Through expanding domestic demand through consumption, promoting development through innovation, and ensuring market by enabling, online retail provides important support for breaking through economic internal circulation.
Expand domestic demand, online consumption and enhance economic resilience. One is to ensure the needs of people’s livelihood during the epidemic period. The outbreak of the epidemic in the first half of the year boosted the development of the “housing economy”, and commodity consumption shifted significantly to the online market. Major e-commerce platforms start emergency response, give full play to their own supply chain advantages, and ensure the supply of daily necessities through overseas direct procurement and coordination with domestic brand businesses. The second is to effectively promote consumption recovery after the epidemic. E-commerce platforms and local governments jointly issue various forms of e-commerce coupons to activate online and offline consumption by subsidizing users; the Ministry of Commerce and other departments organize e-commerce platforms to carry out online “double product online shopping festival”, driving the national online retail sales over 430 billion yuan in the same period; in the “618” e-commerce year, the transaction volume of tmall and Jingdong reached 698.2 billion yuan and 269.2 billion yuan respectively It shows the power of the engine of domestic demand and the kinetic energy of economic transformation, effectively promotes the release of consumption and enhances the economic resilience.
Promote development, new business forms and new models boost economic upgrading. First, cross border e-commerce has become an important way to stabilize foreign trade and promote return. From January to may 2020, the total retail import and export commodities through the customs cross-border e-commerce management platform reached 71.73 billion yuan, up 22.4% year-on-year. Foreign trade enterprises achieve survival and development through online marketing and online trading. During the 127th Canton Fair, nearly 26000 exhibitors at home and abroad realized global procurement on “cloud”. At the same time, cross-border e-commerce further promotes consumption return. By June 2020, the number of cross-border e-commerce users in China has reached 138 million. Second, fresh e-commerce and other new models promote the growth of various types of consumption. Affected by the epidemic situation in the first half of the year, consumer applications such as fresh e-commerce and online shopping for vegetables ushered in an explosive growth. By June 2020, the number of users had reached 257 million, accounting for 27.4% of the total Internet users. In addition, the scale of agricultural products e-commerce and second-hand e-commerce users reached 248 million and 61.43 million, respectively, which played a positive role in promoting the rise of agricultural products and promoting the development of idle economy.
Guarantee the market, e-commerce for the majority of small and medium-sized enterprises. First, the online transformation improves the operation ability of enterprises during the epidemic period. During the period of epidemic prevention and control, new economic formats such as “online economy” and “housing economy” brought about by online retail have provided opportunities for the digital transformation and upgrading of traditional enterprises and businesses. By entering e-commerce platform, carrying out live delivery and operating members’ wechat group, small and medium-sized enterprises can speed up online operation and promote the process of returning to work and production. Second, the platform enables SMEs to solve their difficulties. In the first half of 2020, a number of e-commerce platform enterprises will increase support and give full support to the survival and development of small and medium-sized enterprises through technology empowerment and resource empowerment. For example, Jingdong Digital Technology Co., Ltd. provides blockchain E-contract, blockchain trade secret protection and a number of solutions based on Jingdong intelligent supply chain data services for small and medium-sized enterprises; Alibaba launched the “Chunlei plan” to support small and medium-sized enterprises, by activating the digital industrial belt and other important measures, it uses reverse customization mode to help the factory direct online.
Take out online
As of June 2020, the number of online takeout users in China has reached 409 million, an increase of 11.24 million compared with March 2020, accounting for 43.5% of the total Internet users; the number of online takeout users of mobile phones has reached 407 million, an increase of 10.67 million compared with March 2020, accounting for 43.7% of mobile Internet users.
Figure 39 scale and utilization rate of online takeout users from June 2017 to June 2020
Figure 40 scale and utilization rate of mobile online takeout users from June 2017 to June 2020
From the perspective of takeout and related business development, in the first half of 2020, after short-term impact, the industry will gradually show a rebound trend. First, the epidemic has caused a short-term negative impact on the takeout industry. During the epidemic period, some catering stores were closed down and residential areas were closed, and users’ demand for takeout was reduced, resulting in a negative impact on the scale of outbound sales and platform revenue. According to the data, meituan review’s catering delivery business revenue decreased by 11.4% in the first quarter of 2020. Second, the improvement of customer unit price and labor cost helps the industry recover. Affected by the epidemic situation, the cost of takeaway riders has been reduced. At the same time, more middle and high-end brand restaurants have opened takeout services, which has increased the unit price of takeout customers to a certain extent. The improvement of labor cost and customer unit price has a positive impact on the recovery of outbound business. According to the data, meituan’s catering delivery revenue increased by 13.2% in the second quarter. Third, new business of local life ushered in development opportunities. Driven by the epidemic situation, in the first half of 2020, the demand for new business such as vegetable purchase and flash purchase of takeaway platform is growing rapidly. The high growth provides a valuable time window for the delivery platform. The platform continuously improves the supply chain with its own advantages of scale, laying the foundation for the medium and long-term business leap.
From the perspective of the social impact of takeout business, its supporting role on the catering industry has been further strengthened. One is to provide support for the stable development of catering industry during the epidemic period. During the epidemic period, takeout business became an important channel for catering enterprises to maintain operation and stabilize cash flow. Data shows that, subject to industrial and commercial registration, 106000 takeout related enterprises will be added in China from January to may, 2020, an increase of 766% compared with the same period in 2019. Among them, the number of new takeout related enterprises in April and may this year exceeded 43000, which has exceeded the number of new takeout enterprises in 2019. The impact of the epidemic on off-line food has accelerated the survival and development of some non internet catering brands. Second, drive the catering industry to increase consumption. By imperceptibly affecting the demand side, online takeout has created more opportunities for the growth of catering industry revenue. On the one hand, takeout promotes the catering demand of the subdivided scenes such as afternoon tea and supper; on the other hand, users increase their catering expenses because of the convenience service of takeout. Data shows that 75% and 65% of the total revenue and profit of the catering industry are driven by takeout business.
Online payment
As of June 2020, the number of online payment users in China has reached 805 million, an increase of 37.02 million compared with March 2020, accounting for 85.7% of the total Internet users; the scale of mobile network payment users has reached 802 million, an increase of 36.64 million compared with March 2020, accounting for 86.0% of mobile Internet users.
Figure 41 scale and utilization rate of online payment users from June 2017 to June 2020
Figure 42 scale and utilization rate of mobile network payment users from June 2017 to June 2020
In the first half of 2020, China’s mobile payment transaction scale is leading in the world, the network payment mode is developing in multiple ways, the payment business standardization process is accelerating, and the operation situation of the whole industry continues to improve.
China’s mobile payment application scenarios continue to expand, and the transaction scale ranks first in the world for three consecutive years. First, mobile payment application scenarios are constantly enriched. Payment institutions help the “small shop economy” to flourish by means of online and offline integrated payment, national welfare subsidies, online training guide for merchants, etc. At the same time, Payment institutions use new technologies such as big data and artificial intelligence to promote the construction of “credit county” and “county Inclusive Finance”, and expand more application scenarios of “+ payment”. Second, the scale of mobile payment transactions continued to expand. During the novel coronavirus pneumonia epidemic, merchants on the offline line have accelerated to online transformation, and mobile payment tools have played the role of Huimin information carrier, electronic wallet, credit media, and cashier account keeping, so as to promote the popularization of mobile payment. In the first half of 2020, China’s mobile payment amount reached 196.98 trillion yuan, an increase of 18.61% year-on-year, ranking first in the world.
The diversification of online payment shows the resilience and potential of payment market. The first is the penetration of network payment to rural areas and middle-aged and elderly groups. The diversification of online payment methods, intelligent payment password and convenient application experience help to narrow the gap of online payment and present a trend of popularization, which helps to improve the anti risk ability of payment market. By June 2020, the proportion of Internet payment users aged 40 and above in China was 36.6%, an increase of 4.5 percentage points compared with March 2020; the proportion of rural online payment users increased by 2.7%. Second, aggregate payment helps the interconnection of payment industry chain. As a connection carrier of businesses, consumers and multiple payment institutions, aggregate payment not only provides convenient cash collection, but also provides value-added services such as precision marketing, digital operation and low threshold loans. On the basis of the interconnection of payment industry chain, promote the digital transformation of offline merchants and the development of Inclusive Finance of “sinking market”.
The central bank strengthened its supervision and supervision and urged the payment institutions to develop in accordance with the regulations. First, the state strengthens the supervision of Payment institutions. In the first half of 2020, all branches of the central bank issued five tickets with a total amount of more than 10 million yuan to the payment institutions. More than 30 payment business licenses have been cancelled by the central bank, and 237 companies still hold payment licenses. The central bank will improve the governance mechanism guided by problems, and the strict supervision mode of Payment institutions will be normalized. Second, the standardized management of cross-border payment has been further improved. As of March 2020, about 15 Payment institutions participating in the pilot project of cross-border foreign exchange payment business have obtained the formal cross-border payment license. The qualification of cross-border payment business has changed from the pilot system to the licensing system. The development of the whole cross-border payment market will be more standardized, healthy and orderly.
Network entertainment applications
network game
By June 2020, the number of online game users in China has reached 540 million, an increase of 8.05 million compared with March 2020, accounting for 57.4% of the total Internet users; the number of mobile online game users has reached 536 million, an increase of 6.99 million compared with March 2020, accounting for 57.5% of mobile Internet users.
Figure 43 scale and utilization rate of online game users from June 2017 to June 2020
Figure 44 scale and utilization rate of mobile online game users from June 2017 to June 2020
Novel coronavirus pneumonia affected the offline activities in the first half of 2020, and the online games were greatly restricted. Online games filled the needs of users’ culture and entertainment, and led to double growth of the online game industry revenue and the number of enterprises. At the same time, China’s increasingly large mobile game market provides the soil for the innovation and development of more small and medium-sized enterprises. In addition, China’s online game enterprises have also further increased exchanges and cooperation with international well-known game enterprises in the field of mobile games, which will help China’s mobile games to be refined, which will bring better game experience to China’s online game users.
To meet the practical needs of netizens and drive the growth of online game industry revenue and the number of enterprises. The novel coronavirus pneumonia has seriously hindered social activities and entertainment activities, and has promoted related activities to the online. As an important means of online entertainment, online games meet the needs of Internet users during the epidemic period, and promote the rapid development of online game industry. According to the data, in the first half of 2020, the actual sales revenue of online game market was 139.493 billion yuan, up 22.34% year-on-year; the overseas revenue of China’s self-developed games reached 7.589 billion US dollars (about 53.362 billion yuan), with a year-on-year growth of 36.32%. In the first half of 2020, there will be more than 22000 new game enterprises in China, with an average of 122 new games per day. The number of game applications reached 925000, accounting for 25.8% of all mobile applications, an increase of 26000 on a month on month basis.
The mobile game market is broad, which provides the soil for the innovation and development of small and medium-sized enterprises. According to the data, in the first half of 2020, mobile games accounted for 75.04% of the total sales revenue of online game market in China, far surpassing other types of games. The huge mobile game market and high income create conditions for the development of small and medium-sized enterprises, and provide growth space for the emergence of new models and new playing methods. Since 2019, a number of innovative and pioneering mobile games have won the favor of online game users and the market, which has played an incentive role for the continuous innovation and healthy development of the online game industry. Among them, since its launch in July 2020, the simulated business mobile game “Jiangnan hundred sceneries” has been firmly in the top 50 of the game bestseller list, and has reached the first place in the IOS list several times.
Game manufacturers should strengthen foreign cooperation to improve the user experience of mobile games. In 2019, China, Japan, South Korea and the United States will take over the top ten mobile games in global user spending, which indicates that China’s mobile games are in the first echelon in the world. As China’s mobile games become more and more prominent in the global scope, the cooperation between China’s online game enterprises and international well-known game enterprises in related fields has also been further strengthened. The cooperation of online game enterprises at home and abroad is conducive to the further improvement of the quality of online games in China, and helps to improve the quality of online games, so as to bring better game experience for Chinese online game users. In June 2020, Tencent announced that it would jointly develop the multiplayer online tactical competitive game baokemeng with Pokemon company; Netease and Activision Blizzard, a mobile game jointly developed by Netease and Activision Blizzard, started to register in 2020.
Network video
By June 2020, the number of online video (including short video) users in China has reached 888 million, an increase of 37.77 million compared with March 2020, accounting for 94.5% of the total Internet users. Among them, the number of short video users was 818 million, an increase of 44.61 million compared with March 2020, accounting for 87.0% of the total Internet users.
Figure 45 user scale and utilization rate of online video (including short video) from June 2018 to June 2020
In the first half of 2020, the entertainment demand of Internet users will continue to shift to the online market, which will further increase the utilization rate of online video and the scale of users. High quality content is still the core competitiveness of network video platform, and the payment mode based on high-quality content is gradually recognized by users.
From the perspective of content operation, high-quality short drama has become a bright spot in the network drama market, and each platform accelerates the theater operation. In February 2020, the notice on Further Strengthening the production and production management of TV series network drama was issued. The relevant management departments strictly controlled the planning and approval of network drama, film review and other links, controlled the water flooding drama, guided the creation and production of high-quality network short drama, and promoted the rapid development of network excellent short drama. In the first half of 2020, a total of 356 online dramas were launched on major video platforms, of which 47.5% were online short plays, an increase of 12.4% compared with that in 2019. Among them, the online short plays represented by “I am Yu huanshui” and “secret corner” have achieved both traffic and word-of-mouth. In addition, the major platforms continue to theater layout, improve the self-control ability of high-quality content, and realize the type, quality and scale of theater, which not only meets the needs of different users, but also builds its own brand through strengthening the type and positioning, so as to realize differentiated competition.
From the perspective of business model, pay ahead of demand has gradually become the norm, and the income from member services has grown steadily. Since 2019, except mango TV, the growth rate of paid members of other video platforms has gradually slowed down, and improving the ARPU value of members has become the key direction for the major platforms to make profits. The key to attract users to pay is high-quality content and scheduling that meets users’ needs. In August 2019, Tencent video launched the pay ahead on demand mode to unlock the episode ending in advance, followed by a number of online dramas on other platforms. Since March 2020, the number of paid advance VOD online dramas has increased significantly, and the form and price are gradually fixed, gradually becoming the normal layout mode, opening up a new revenue channel for video websites. In the first half of 2020, iqiyi’s member service revenue was 8.6 billion yuan, up 26.5% year on year, accounting for 57.3% of the total revenue.
Figure 46 user scale and utilization rate of short video from June 2018 to June 2020
The integration of short video industry and news, e-commerce, tourism and other industries is deepening, and the communication scene is expanding. Short video platform also continued to play its own advantages to help rural economic development.
As a way of information transmission, short video has gradually become the basic function of other network applications. First, short video has become a new choice for news reporting. Short video can provide a lot of information sources, change the way of news narration, broaden the channel of news report and innovate the way of news communication. During the epidemic period, Weibo users uploaded 2.25 million videos related to the epidemic, and played more than 84.2 billion times. Second, short video has become the new standard configuration of e-commerce platform. Major e-commerce platforms continue to lay out short video business, use short video to display products vividly, promote consumers to form product cognition, stimulate user demand, and improve conversion efficiency. At present, short video has become the standard configuration of mainstream e-commerce platform, and the function of “planting grass” has become increasingly prominent. Third, short video has become a new driving force in the tourism market. In recent two years, short video has brought fire to a large number of tourist attractions and become an important marketing means of tourism industry. Major online travel platforms have created short video content communities to guide users to create short video travel notes, increase platform traffic, and finally realize the realization of traffic.
As the mainstream network application, the short video platform actively explores the new mode of helping agriculture. Through content support, flow tilt, marketing assistance, brand empowerment and other means, the short video platform can help farmers solve production and management problems and help rural economic development. At present, the key short video platform has covered the entire agricultural industry chain including farmers, agricultural technology experts and enterprises, forming an online exchange learning and even trading community. During the epidemic, Kwai Tai launched a batch of on-line agricultural technology courses and released the “spring ploughing program”, which provided 500 million yuan flow support to the short agricultural video, while allowing offline enterprises to sell through the way of online electricity providers. The whole chain of the whole scenario supports agricultural production and operation. Tiktok and other video platforms launched the campaign to help farmers solve the problem of agricultural products supply and demand information, and help farmers solve the problem of agricultural products sales.
Webcast
As of June 2020, the number of live network users in China has reached 562 million, an increase of 2.48 million compared with March 2020, accounting for 59.8% of the total Internet users. Among them, the number of live e-commerce users was 309 million, an increase of 44.3 million compared with March 2020, accounting for 32.9% of the total Internet users; the user scale of game live broadcast was 269 million, an increase of 9.23 million compared with March 2020, accounting for 28.6% of the total Internet users; the user scale of live broadcast of reality TV was 186 million, which decreased by 21.15 million compared with March 2020, accounting for 19.8% of the total Internet users; the user scale of live concert was 121 million, compared with that in 2020 In March, it decreased by 29.47 million, accounting for 12.8% of the total Internet users; the number of users of sports live broadcast was 193 million, which was 19.27 million less than that in March 2020, accounting for 20.6% of the total Internet users.
Figure 47 scale and utilization rate of webcast users from June 2017 to June 2020
The novel coronavirus pneumonia epidemic in the first half of 2020 has a significant impact on the webcast industry, which is manifested in the following two aspects:
First, e-commerce live broadcasting has become one of the fastest growing Internet applications in the first half of 2020. ” According to the data, in the first half of 2020, there will be more than 10 million live broadcasts, more than 400000 active anchors and more than 50 billion viewers. The vigorous development of e-commerce live broadcasting mainly benefits from the following three factors: at the government level, e-commerce live broadcasting has become a new growth point for governments at all levels to boost the economy and stimulate consumption. In response to the novel coronavirus pneumonia outbreak in the first half of this year, the Central Committee of the CPC clearly put forward the new development pattern of “domestic circulation as the main body” and “domestic and international double circulation” as a way to promote each other. In this context, the role of e-commerce live broadcasting in stimulating consumption potential has been well reflected and has become an important force in building a large cycle of domestic demand. Zhejiang, Guangdong, Sichuan and other local governments actively encourage and guide this new type of business, and support the development of e-commerce live broadcasting business in their jurisdiction by introducing preferential policies, attracting professional talents and building industrial parks. At the enterprise level, the influx of major Internet companies makes e-commerce live broadcasting develop rapidly. Kwai Chung, the first half of the year, whether Taobao, tiktok as the representative of the electronic business platform, or the short video platform represented by jitter and fast hand, and even the traditional Internet Co represented by Baidu and Sohu, have gradually increased the layout of the live broadcast of the electricity supplier, and promoted the broadcast of the live broadcast of the electricity supplier in a short time, which gathered a large amount of talents, funds and media resources, and it was a sudden growth for the first half of the year. Laid the foundation. Novel coronavirus pneumonia has been a major driver of the new era of pneumonia. At the user level, the live broadcast of e-commerce has stimulated the online shopping demand of users during the new crown pneumonia epidemic, and combined with the objective of disaster relief and helping farmers to get rid of poverty, which has enhanced the sense of acquisition in the process of shopping. Take the public welfare action of “thank you for making a list for Hubei” launched by CCTV on Weibo as an example. The live broadcast through CCTV news anchor and professional e-commerce anchor jointly publicized Hubei’s characteristic products, attracting 10.91 million users to watch online at the same time, with a single sales volume of more than 40 million yuan.
Second, the game live broadcast business continued the overall good development trend. Novel coronavirus pneumonia, a traditional form of live webcast, has become an important way for many users to enjoy their homes during the first half of the year, and has promoted the growth of game gaming platform revenues and mobile end user activity. According to the data, in the first half of 2020, the revenue of Betta and tiger teeth increased by 42.4% and 40.3% respectively year-on-year. In terms of user activity, the average monthly active mobile users of the two companies increased by more than 15% in the first and second quarters.
Public service applications
Online car Hailing
As of June 2020, the number of online car Hailing users in China has reached 340 million, 22.19 million less than that in March 2020, accounting for 36.2% of the total Internet users.
Figure 48 customer scale and utilization rate of online car hailing from June 2017 to June 2020
In the first half of 2020, online car Hailing enterprises will explore a win-win mechanism with new models and new businesses, build a strong defense line for safe travel in the whole industry, and continuously improve social benefits.
In terms of market operation, the first is to tap the potential of cross-border integration and automatic driving, and explore new models. Automobile manufacturers and online car Hailing enterprises are cooperating in the mode of “hardware + software”. The former has the advantages of automobile manufacturing capacity and channel resources, while the latter has the advantages of digital technology and user resources. The two are deeply integrated to reshape the online car Hailing market pattern. In addition, online car Hailing enterprises have further strengthened their investment in the field of intelligent driving, and have launched L2 and L3 automatic driving services and connected to the intelligent driving industry chain. In the future, enterprises will continue to expand their living space by gradually improving their intelligence level and optimizing their operation and service capabilities. Second, online car Hailing enterprises attract “long tail market” users and expand new business. Recently, meeting the demand of “long tail market” has become a new driving force for online car Hailing enterprises. On the one hand, the platform continues to aggregate the transport capacity of service providers. Following the aggregation of service providers on the platform by Gaode map and meituan review, Didi travel started the mode of calling multiple travel service providers with one button. On the other hand, the platform can tap the potential of business and life services. Around the needs of the government and business, online car Hailing enterprises provide special cars, commuter buses and customized business charter services; around the needs of life services, online car Hailing enterprises expand intra city freight business and provide instant delivery services.
In terms of social benefits, the first is that the online car Hailing industry keeps the bottom line of safety protection, and the travel safety of users is effectively guaranteed. In the face of novel coronavirus pneumonia, the network companies have constantly upgraded safety strategies, such as nucleic acid detection for drivers, installation of protective films for vehicles, and the launching of “smart epidemic prevention codes” to ensure the health of drivers and passengers. In addition, the safety standard for online car Hailing was first released by China Transportation Association, covering basic safety functional requirements such as travel sharing, 110 alarm, emergency contact, trip recording, number protection, etc., which helps to standardize the development of the industry and maintain social security and stability. Second, the online car Hailing industry actively participates in social public welfare activities and provides medical transport support. During the epidemic period, online car Hailing enterprises organized transportation capacity to fully support the anti epidemic and anti epidemic work. Medical teams were set up in more than ten cities such as Wuhan, Beijing and Nanjing. About 160000 drivers volunteered to join the team, serving more than 37987 medical workers and driving a total of more than 15 million kilometers.
Online education
By June 2020, the number of online education users in China has reached 381 million, 42.36 million less than that in March 2020, accounting for 40.5% of the total Internet users; the number of mobile online education users has reached 377 million, 43.55 million less than that in March 2020, accounting for 40.4% of mobile Internet users. In the second quarter of 2020, with the normalization of epidemic prevention and control, primary and secondary schools will start to resume classes in an orderly manner, and the number of online education users will drop.
Figure 49 scale and utilization rate of online education users from June 2017 to June 2020
Figure 50 scale and utilization rate of mobile online education users from June 2017 to June 2020
In the first half of 2020, under the guidance and promotion of the policy of “suspension of classes and non suspension of schooling”, 282 million students in school across the country have generally turned to online courses, and the level of educational informatization has further improved. In the future, online and offline integration will become the development trend of the education industry.
From the supply side, online education and education informatization promote each other’s development. First, the achievements of basic education informatization construction over the years have become an important foundation for large-scale online education. In 2019, 98.4% of primary and secondary schools (including teaching points) in China will have network access, 90.1% of primary and secondary schools have multimedia classrooms, and 10 million teachers have participated in the “one teacher, one excellent class, one teacher” activity. These achievements have been fully applied and tested in this epidemic prevention and control, and laid a solid foundation for promoting the development of online education. Second, the wide application of online education has substantially promoted the practice of educational informatization. Before the epidemic, the products and applications of educational informatization in schools were mostly auxiliary functions, which aimed to realize the collaboration among schools, parents and students, and less involved in the output of teaching content. During the epidemic period, schools, governments, third-party enterprises and platforms launched online courses in a timely manner, and education informatization was truly transformed into educational innovation.
From the perspective of users, the public’s awareness and use of online education increased rapidly during the epidemic period. First, the local education departments actively promote the use of e-learning platform. In February 2020, the Ministry of education and 27 provinces have respectively opened national and provincial e-learning platforms to provide basic services for students’ home-based learning after the issuance of the notice on the work arrangement of “suspension of classes without suspension” during the extension of primary and secondary schools. As of May 11, the number of visitors to the national primary and secondary school network cloud platform has reached 2.073 billion and 1.711 billion. Second, the major online education platforms have accelerated their penetration into the market. The major online education platforms responded positively to the call of the government and launched free live courses for students. The scale of users increased rapidly. During the epidemic period, the number of daily active users of online education industry increased from 87 million on weekdays to 127 million after the Spring Festival, an increase of 46%. The new traffic mainly came from the third, fourth and fifth tier cities. By June 2020, online education users in third tier cities and below accounted for 67.5% of the total, with a year-on-year increase of 7.5%. At the same time, it should be noted that although online education has accelerated its penetration into the sinking market during the epidemic period, there is still much room for improvement in the accessibility and content quality of education services, and there is still a long way to go to realize inclusive education in remote areas.
From the development trend, Omo will become the mainstream mode of the development of education industry. Online education can break through the space-time constraints, promote resource sharing, and realize educational equity; offline education is more conducive to the interaction between teachers and students, and achieve good teaching effect. The integration of online and offline education is the general trend in the future. In July, the national development and Reform Commission, the central network information office, the Ministry of industry and information technology and other 13 departments jointly issued the opinions on supporting the healthy development of new formats and new models, activating the consumer market and driving employment expansion. It clearly pointed out that we should vigorously develop integrated online education, build a normalized integration development mechanism of online and offline education, and form a benign interactive pattern. In the future, as the relevant government departments improve the regulations and norms of intellectual property protection, content supervision and market access of online education, local schools can gradually explore the integration of excellent online course resources into daily teaching system, carry out classroom teaching based on online intelligent environment, and achieve higher education, training and output.
Online healthcare
The novel coronavirus pneumonia epidemic in the first half of 2020 has been increasing. The demand for online medical services has been increasing. This will further promote the development of online medical industry in China. Online medical treatment will play a complementary role in the offline medical system.
The scale of online medical market has been expanding rapidly, and the service supply capacity has been continuously improved. By June 2020, the number of online medical users in China has reached 276 million, accounting for 29.4% of the total Internet users. First, new technology support promotes the implementation of medical “new infrastructure”. On the supply side, relying on the advantages of big data, cloud computing, artificial intelligence and other new technologies, relevant online medical enterprises continue to expand and explore in the field of intelligent medicine, and actively cooperate with the government, hospitals, scientific research institutions and other external institutions to carry out intelligent medical business based on Informatization, artificial intelligence and big data technology. During the epidemic, academician Zhong Nanshan team and Tencent announced that they had reached a cooperation to jointly establish a joint laboratory of big data and artificial intelligence to tackle the screening, prevention, control and early warning of epidemic diseases, respiratory diseases and chest diseases with big data and artificial intelligence. Second, the payment mode is becoming mature, and the benign development ecology of the industry is gradually formed. At the operation end, Internet enterprises have begun to explore service modes, vigorously promote the development of medical industry related to medical beauty, Stomatology, physical examination, vaccine, pregnancy, etc., and promote the continuous upgrading of online medical consumption of users, and gradually form a benign development ecology. According to the data, Alibaba health’s revenue from online health consulting and other online medical services reached 38.42 million yuan, up 221.2% year-on-year.
The policy of online medical industry has been continuously introduced, and the characteristics of service subject diversification are obvious. As of June 2020, 26.4% of netizens had purchased medicines, health equipment and other medical supplies online; affected by the epidemic situation, 17.9% of Internet users had used online registration, consultation and other online medical services, and netizens’ acceptance of online medical treatment was continuously improved. First, the policy promotes the integration of online medical services into the medical insurance payment system, and promotes online medical inclusive sharing. With the introduction of the policy, the problems of medical insurance information security, privacy, electronic medical insurance payment voucher, electronic signature security and electronic bill are gradually solved, and online medical benefit sharing is further realized. On February 26, Wuhan Medical Security Bureau opened medical insurance payment for micro medical Internet general hospital, making it the first platform Internet hospital to be included in medical insurance payment in Wuhan. Subsequently, several provinces and cities, including Zhejiang, Tianjin, Jiangsu and Shanghai, temporarily Included Internet diagnosis and treatment into the scope of medical insurance payment during the epidemic period. Second, the high-quality resources of traditional medical institutions continue to extend online, driving the growth of users. The medical industry optimizes the allocation of resources with the help of “Internet plus”, improves service efficiency, and significantly increases hospital participation, and high-quality doctors resources are continuously released. According to the data, by the end of June 2020, there are nearly 600 Internet hospitals approved by the health commission in all provinces of China. Third, the Internet platforms represented by Ping’an good doctor, Ali health and good doctor have increased significantly, and user habits have gradually developed. Novel coronavirus pneumonia detection service increased by 20 times over the third part of the Internet service platform, and the prescription volume increased by nearly 10 times during the epidemic. The multi platform platform launched the online booking new crown pneumonia nucleic acid detection service, which significantly improved the feedback efficiency of the results. Read more: CNNIC: China’s 29th survey of Internet users in 2011 CNNIC: China’s Internet users reached 457 million by the end of 2010 Internet penetration rate rises to 34.3% CNNIC: looking at Didi’s travel profit from recent new business actions CNNIC: the 32nd statistical report on China’s Internet development in 2013: netizen scale CNNIC: 42nd statistical report on China’s Internet development in 2018 CNNIC: 35th report on China’s Internet development in 2015 -Development of Internet applications in enterprises (6) CNNIC: the 30th statistical report on the development of China’s Internet: basic Internet resources CNNIC: the 37th statistical report on the development of China’s Internet in 2015 (attached with download) CNNIC: 65% of the planned consumption in the “double 11” period New consumption accounts for 35% CNNIC: the 37th statistical report on the development of China’s Internet in 2015 abstract (1) CNNIC: ten major trends of China’s Internet development CNNIC: the residual heat of blog space is not dispersed, and what is the user attribute? CNNIC: survey report on China Mobile Internet and 3G users in 2009
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