Strength list of popular vertical apps in April 2022 From CTR
The following is the Strength list of popular vertical apps in April 2022 From CTR recommended by recordtrend.com. And this article belongs to the classification: CTR, Mobile Apps.
The CTR Xinghan · China Mobile Internet popular vertical strength list in April 2022 released this time is composed of four “top lists of segmented industries”, presenting the real value of the head app of the four major segmented tracks [sports fitness], [fresh e-commerce], [community e-commerce] and [preschool education].
1. Top list of subdivided industries · sports and fitness
Under the influence of repeated epidemics, many people are forced to stay at home. The demand for safety has prompted people to pay more attention to health and desire exercise. At this time, the former “dead artist” liuzhenhong became a “phenomenon level” fitness expert by virtue of his self created “compendium of Materia Medica” shuttlecock exercise, which became popular on all major short video platforms. It seems that the whole network is striving to be “liuzhenhong boy” and “liuzhenhong girl” all night. Among the hot topics in April, liuhuanghong undoubtedly ranks first, which verifies his sentence: fitness changes life!
As early as 2020, the attention of home fitness ushered in the outbreak period due to the initial turbulent epidemic. Online fitness scenes and models were largely activated and catalysed into an emerging trend, and related products, formats and services of the online fitness industry developed rapidly.
At present, there are two mainstream online fitness service products, one is the “short video app based on value-added services” mentioned above to help liuzhenhong become popular, and the other is the “vertical exercise fitness app”.
From the list of top 10 users of CTR Xinghan sports fitness app in April, the competition in the Internet fitness industry is fierce, but it has also formed an obvious echelon: keep ranks first with 30.9864 million monthly lives, followed by tangdou and Gudong.
Comparing their monthly activities in the same period last year, it is found that keep (+38.6%) and Gudong (+144.7%) both increased year-on-year, except that tangdou decreased slightly by -2.3% year-on-year. The online fitness industry has a promising future.
However, it is worth noting that similar to content homogenization, although most sports fitness apps have formed a business model of fitness content + Intelligent fitness equipment + supporting sports products, and carried out a series of marketing activities to improve brand awareness and user base, brand products still lack a barrier. For example, fitness courses have similar free content on the video platform. Bracelets, clothing and other fitness equipment products are easy for consumers to find similar substitutes.
Therefore, if you want to increase greater value space, improve user loyalty and stickiness, build your own business closed loop, open up online and offline scenarios and improve interactivity are the key to breakthrough.
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2. Top list of segmented industries · e-commerce fresh food
The topic of “homestay” itself is enough to arouse strong resonance among the public, not to mention the physiological needs for food caused by homestay. The highly infectious Omicron strain forced almost the whole city of Shanghai, with a population of 25million, to live at home, which directly led to the sudden situation that “one dish is hard to find”. Therefore, fresh e-commerce apps such as dingdong shopping and HEMA fresh became the battleground for the Shanghai people. From the joking “vegetable vendor” to the courageous “supply guarantee pioneer” in the fight against the epidemic, the fresh e-commerce platform is powerful, its public service value is highlighted in this epidemic, and it has become an important backbone of people’s livelihood security. From CTR Xinghan’s top 5 list of fresh e-commerce app users in April, Ding Dong and HEMA are far ahead in the first echelon. From single fruit to vegetables, rice flour, grain, oil and meat, from cold chain home distribution to front warehouse, fresh e-commerce is iteratively optimized at the product and logistics levels.
Take dingdong’s buying vegetables and HEMA as examples. Compared with the monthly living of the same period last year, the two increased by 41.4% and 13.9% respectively year-on-year. Perhaps this growth rate does not seem to be as high as expected, but it also shows that the continuous impact of the epidemic is deepening people’s behavior of purchasing essential commodities such as fresh vegetables and fruits online step by step.
It can be predicted that in the short term, as long as people’s determination to “dynamically clear” is unwavering, fresh e-commerce will be an important channel for urban anti epidemic protection and supply. Fresh e-commerce is no longer just a black swan.
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3. Top list of segmented industries · community E-commerce
It is an old topic that the survival of traditional supermarkets is becoming increasingly difficult. Especially under the impact of new business forms such as fresh e-commerce, live broadcast and goods delivery, it seems that the traditional physical supermarkets are being chased away from the excitement, and tens of millions of platform Maus reflect the plight of the physical supermarkets. But growing hardship and embarrassment do not mean decline. Based on the convenience, mature membership system, good shopping experience and strong supply chain capability, even if there is an epidemic, the physical supermarkets have not completely lost their living soil. According to the CTR Xinghan community e-commerce app list in April, there are 7 subordinate offline entities in TOP10.
Comparing the monthly live data of the same period last year applied by these seven platforms, it is found that most of them have a positive growth: among them, Yonghui supermarket, which has strong competition barriers in the fresh supply chain, has a year-on-year growth rate of 158% for its “Yonghui life” app; Sam, who is famous for its warehouse supermarket and membership model, also achieved a year-on-year growth rate of 64.2% in its “Sam’s club store” app.
In the new retail era of rapid technological change, after the epidemic, community e-commerce, especially those with physical stores, will certainly increase market share in areas with high consumption capacity and high population density.
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4. Top list of segmented industries · preschool education
During the epidemic period, “mythical animals”, especially young mythical animals, always have more frequent parent-child friction problems when they spend time at home with their parents day and night. At this time, preschool education apps have undoubtedly become an artifact to alleviate contradictions. They not only have vivid and interesting animation stories, but also have rich age-appropriate enlightenment knowledge, teaching a mother’s kindness and filial piety in fun. According to the list of CTR Xinghan pre-school education app in April, Beiwa’s nursery rhymes ranked first with 7.9206 million monthly lives, followed by many nursery rhymes and little nursery rhymes. However, it is worth noting that highly attractive electronic products are not only an effective carrier for parents to coax their children, but also easy to indulge children who do not have much self-control and affect their health; Moreover, due to the lack of real interaction, children are lazy to think.
In the notice on further improving the filing and management of educational mobile Internet Applications (Exposure Draft) issued by the Beijing Municipal Commission of education in March, it was clearly stated that “educational mobile applications for pre-school children training will be stopped”. For the sake of children’s healthy physical and mental development, parents should reflect and increase parent-child interaction instead of using app as a nanny.
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More reading: CTR: a brief analysis of the TV viewing characteristics of young viewers in small and medium-sized cities CTR: the TV advertising expenditure in May 2021 increased by 12.5% year on year CTR: the list of China’s mobile internet strength in February 2022 CTR: the analysis of China’s mobile Internet user behavior in 2014 Ctr: the cost of broadcast advertising in December 2021 decreased by 2.7% year on year and increased by 6.6% month on month CTR: the cost of TV advertising in December 2021 increased by 9.9% month on month CTR: the cost of traditional outdoor advertising in December 2021 Fee decreased by 33.7% year on year CTR: in August, 2021, the cost of broadcast advertisement publication decreased by 9.8% year on year and 2.1% month on month respectively CTR: list of official short video numbers of banking institutions in December, 2021 CTR: China fast moving consumer goods (FMCG) in the first nine months of 2021 Sales increased by 3.6% year-on-year CTR: in the first quarter of 2022, the cost of broadcast advertising cases increased slightly by 0.7% year-on-year CTR: in February of 2022, the cost of advertising market decreased by 8.5% year-on-year and 15.1% month on month respectively CTR: in September of 2021, the year-on-year decrease in the cost of broadcast advertising cases narrowed to 4.2% CTR: the third quarter of 2021 advertising release data report
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