Electronic Commerce

In 2021, the passenger flow of black five physical stores in North America decreased by 28% compared with the level before the pandemic From Sensormatic Solutions

The following is the In 2021, the passenger flow of black five physical stores in North America decreased by 28% compared with the level before the pandemic From Sensormatic Solutions recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce.

According to the preliminary data of sensory solutions, the passenger flow of physical retail stores on Black Friday decreased by 28.3% compared with the level in 2019, because Americans shifted more consumption to the Internet and started shopping earlier this year. Compared with last year’s level, the passenger flow increased by 47.5%. At this time in 2020, many shoppers stay at home due to concerns about the coronavirus pandemic and a significant reduction in retailers’ business hours.

Brian field, senior director of global retail consulting at sensormatic, said: “it is clear that shoppers shop early this season, just as they did last season. The two main reasons shoppers have dispersed their holiday shopping are the continuous attention to covid-19 and the concern about the supply chain. “

The peak time of shopping in stores on Black Friday is from 1 p.m. to 3 p.m., which is similar to the trend in the past few years. According to sensormatic’s prediction, Black Friday will still be the busiest in store shopping day of the season. On Thanksgiving Day, the number of visits to physical stores decreased by 90.4% compared with the level in 2019. Retailers including target, Wal Mart and best buy choose to close their doors to customers on holiday day. Tajit also said that this would be a permanent change.

Field said that shopper traffic on Black Friday is closest to returning to 2019 levels in the south, followed by the Midwest, then the West and northeast. It is worth noting that she does not think that the growing fear surrounding the new covid-19 variant Omicron has any impact on consumers’ behavior on this day.

“I think the thing that will push [traffic decline] is if the government and communities start blocking again,” field said Otherwise, I think the trend will be very similar to what we expected. “

According to Adobe analytics, online retailers achieved $8.9 billion in sales on Black Friday, down from about $9 billion on Friday after Thanksgiving a year ago. Adobe said this marks the first time in history that growth has reversed compared with the previous year. Adobe analyzed more than one trillion visits to U.S. retail websites and designed more than 100 million items in 18 different product categories.

Adobe said that on Thanksgiving Day, consumers spent $5.1 billion on the Internet, the same level as in the same period last year. These figures provide greater evidence that the holiday season has been lengthened because more and more Americans start shopping as early as October. Retailers have also been decentralizing their promotions. According to a survey by the National Retail Federation, a major retail trade group, 61% of consumers have begun to buy holiday gifts before Thanksgiving.

Vivek Pandya, chief analyst of adobe digital insights, said: “shoppers are strategic when buying gifts. They buy earlier in this season and make flexible arrangements for their shopping time to ensure that they get the best price.”

Adobe predicts that e-commerce sales on online Monday, the largest online shopping day of the year, will be between $10.2 billion and $11.3 billion. However, shoppers may find that all kinds of goods are out of stock, because the complexity of the supply chain has hindered the inventory level of some companies.

According to Adobe, as of Friday, the shortage information on Retailer websites increased by 124% compared with the level before the pandemic. Adobe said that home appliances, electronic products, household appliances and household and garden supplies had the highest shortage rate.

NRF expects holiday sales to grow by 8.5% to 10.5% between November and December, with total sales of US $843.4 billion to US $859 billion, which will set a record year-on-year growth.

Read more from cnBeta: Analysys: 2018 annual comprehensive analysis of China’s fresh e-commerce industry (with download) Adobe Analytics: in 2018, the sales of black five online shopping in the United States exceeded US $6.2 billion, with a year-on-year increase of 23.6% Adobe: in April 2020, the sales of e-commerce in the United States increased significantly by 49% Adobe Analytics: in 2019, the online trading volume of black five reached us $7.4 billion, with a year-on-year increase of 19.6% Adobe: it is predicted that the online shopping trading volume of 2013 US shopping season will reach US $2.27 billion a day Adobe: it is expected that the online shopping trading volume of Thanksgiving in the United States is expected to increase sharply in 2020 Breaking $6 billion Adobe Analytics:2020, the US holiday season has reached $188 billion 200 million online, up 32.2%Adobe:2016 over the same period. The US black Friday sales decline: 10%eMarketer: it is probably a good idea to influence the male purchase of nursing products through the Internet. The United Nations report: the successful experience of China WeChat and Alipay should be promoted globally in the black Friday of IBM:2014. Mobile device online shopping report Alibaba updated its IPO document: listed on the New York Stock Exchange under the stock code “Baba” Adobe: it is estimated that the U.S. online travel booking volume will reach US $61 billion in summer 2014. Adobe digital index: the online sales of Thanksgiving and Black Friday in 2013 will exceed US $1.06 billion and US $1.93 billion respectively. Forrester: the sales of U.S. shopping season in 2014 will exceed US $78.7 billion

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