In the first half of 2021, China’s beauty e-commerce sales reached US $5.4 billion From NPD

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According to NPD group, by the first half of 2021 (from January to June), the sales of beauty e-commerce in China had reached US $5.4 billion, an increase of 47% over the same period last year.

E-commerce sales of hair care and skin care products increased the most, with 84% and 50% respectively. Perfume and cosmetics increased by 48% and 34% respectively.

Stanley Kee, general manager of NPD Asia Pacific, said: “one of the keys to the new crown pandemic is that manufacturers and retailers must have an up-to-date and operable digital strategy. Not only more and more people buy beauty products online, but also the new sales model is continuing to be popular, providing unlimited marketing opportunities for beauty brands, such as live streaming media or short videos.”

In the first half of this year, the sales of skin care products continued to occupy the leading position in China’s beauty e-commerce market, but its value share decreased slightly from 70% to 68.5% compared with the second half of 2020. In addition to the sales of suits and facial products in the two highest revenue segments of skin care products, which increased by 60% and 51% respectively, the sales of sunscreen products increased by 107%.

Earlier this year, with the relaxation of masks across the country, the demand for cosmetics increased. The e-commerce sales of facial products exceed 528 million US dollars, which is the highest revenue segment of the cosmetics branch.

KEE added: “these strong sales signals show that more and more consumers are ready to go out of their homes, which is different from when the epidemic spread across the country last year. Due to the relaxation of the requirements for masks in some offices and outdoor places throughout China in the first half of this year, almost all high-end beauty fields have achieved strong growth.” More reading: NPD: back to school shopping data in the United States emarketer: it may be a good idea to influence men to buy care products through the Internet PI datametrics: 2016-2017 British beauty retail report NPD: Sales of consumer electronics fell 5.9% during the 2011 holiday shopping season in the United States NPD group: market share of various mainstream sports wristbands NPD: in May 2012, the U.S. video game market revenue was $517 million RMB decreased by 28% year-on-year NPD: in 2015, the U.S. sports shoe market was monopolized by Nike, and Adie’s share was less than 5%. NPD: in 2010, the satisfaction of the U.S. tablet computer mobile network experience exceeded that of the smartphone NPD: in 2020, the U.S. video game spending reached $56.9 billion, with a year-on-year increase of 27%. NPD: in March 2021, the North American game market reported that ps5 was still the fastest selling game console NPD: in September 2011, the U.S. video game retail The total amount was US $1.13 billion, down 4% year-on-year. ESA & NPD: US game industry revenue in 2016 was US $30.4 billion. NPD group: people still spend more time playing games after unsealing. ISAPS: global cosmetic surgery report 2019 thinknow: makeup and beauty report 2020

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