In the first quarter of 2022, the global smartphone shipment volume was 308million, a year-on-year decrease of 12.9% From Omdia
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According to omdia’s preliminary results report on global smartphone shipments in the first quarter of 2022, global smartphone shipments showed a negative growth of 12.9% compared with the same period last year. The report also shows that in the first quarter, smart phone shipments reached 308million, showing a negative growth trend in the past three consecutive quarters. It is worth noting that, due to the slowdown of China’s domestic market, the shipment volume of Chinese brands has dropped significantly.
The variant of covid-19, Omicron, has spread in many places in China again. With the Chinese government blocking major cities including Shenzhen and Shanghai, especially in the first quarter of 2022, it has had a negative impact on the supply chain and demand of smart phones. Coupled with the shrinking consumption caused by the sustained economic slowdown, the shipment volume of Chinese brands that are highly dependent on domestic demand has dropped significantly.
Further analysis of the report shows that Samsung shipped a total of 73.8 million smartphones. Compared with the same period of the previous year, it decreased by 2.9%, but increased by 6.8% compared with the previous quarter. Compared with the same period last year, Samsung’s market share increased by 2.5 percentage points to 24.0%, which is because Samsung’s shipment volume decreased less than that of its Chinese competitors.
Samsung’s dependence on China in production and sales is very low. In 2019, all manufacturing plants in China were cancelled. At present, only some models are produced in China through ODM. In addition, Samsung’s smartphone market share in China has been below 1% for many years.
The FE models of the newly released Samsung Galaxy a and S series and the previous s series have been selling well this year.
Apple shipped 56.4 million units in total, and its market share rose sharply to 18.3%. Apple’s market share in the first quarter increased from 13.3% in 2019, 14.0% in 2020 and 15.6% in 2021 to 18.3% this year, increasing for four consecutive years. Compared with the same period last year, the shipment volume increased by 2.5%, making it one of the three companies with year-on-year growth among the top ten brands. Apple’s leading position in the high-end market is becoming more and more stable. Compared with the previous iPhone 12 series, the sales volume of the iPhone 13 series released last year increased, contributing to the growth of the overall shipment.
Xiaomi shipped 42.4 million units in the first quarter, 7.1 million less than the 49.5 million units last year. Xiaomi’s main markets are India and Southeast Asia, where competition with other Chinese companies has intensified, while the downturn in the domestic market has led to Xiaomi’s decline. However, compared with oppo and vivo, the dependence on China’s domestic market is relatively low, so the year-on-year shipment decreased by 14.3%, lower than that of competitors.
Meanwhile, the smartphone shipments of oppo and vivo, which are highly dependent on China’s domestic market, were 25.3 million and 24.1 million respectively, a year-on-year decrease of 33.1% and 36.9%. Therefore, compared with the same period last year, the market shares of the two companies decreased to 8.2% and 7.8% respectively. While the demand for smart phones in China is weak, the return of honor is causing the two companies to lose market share.
The shipment volume of sound transmission companies, including Tecno, itel and infinix brands, totaled 15.4 million units. In the first quarter of 2021, the delivery volume of voice transmission from the African market to the Asian market was 19.8 million units, an increase of 143% over the same period of last year, but a year-on-year decrease of 22.4% this year. The decline in shipments in the first quarter was caused by the shortage of chipsets last year, not by market demand. However, the company maintained the sixth place in the world in terms of shipment volume, and narrowed the gap with vivo, which ranked fifth, in terms of market share to 2.8 percentage points.
The other two companies that achieved year-on-year growth are honor and realme. Honor’s market share in China and India is growing steadily. After its separation from Huawei in november2020, honor was excluded from sanctions by the United States. After restructuring the organization and product lineup, the quarterly shipment has been maintained at about 15million units since the second half of 2021. In the first quarter, honor shipped 15.2 million units, an increase of 322.2% and 1.3% respectively over the previous year and the previous quarter. Realme shipped 14.6 million units, a year-on-year increase of 17.7%. The market shares of honor and realm are 4.9% and 4.7% respectively.
Motorola and Huawei’s shipments were 12million and 5.6 million respectively, ranking ninth and tenth. Motorola is filling the gap between LG and Huawei in North and South America. The company has increased its shipments mainly for mid-range models. On the other hand, Huawei, which can only sell 4G smartphones, has encountered difficulties in expanding the Chinese market. Huawei’s market share dropped sharply from 4.2% last year to 1.8% this year.
The blockade of major cities in China lasted until the second quarter. The conflict between Russia and Ukraine is expected to have a negative impact on the demand for smart phones in the second quarter, because it will not only directly or indirectly affect the two countries, but also affect other regions. People are worried that this will have a negative impact on the overall demand this year. It is expected that the overall demand will recover with the disappearance of the COVID-19.
From: omdia
Read more: IDC: in the second quarter of 2021, the global smartphone shipment volume was 313million, an increase of 13.2%strategy Analytics: in Q2 of 2021, the global smartphone shipment volume increased by 11% year on year, Reaching 314.2 million omdia: in 2020, the global smartphone shipment in Q2 was 294.7 million, a year-on-year decrease of 20.4% omdia: in 2021, the global smartphone shipment in Q2 was 299million, a year-on-year increase of 6.9% omdia: in 2021, the global smartphone shipment in Q2 was 299million, a year-on-year increase of 6.9% omdia: Galaxy A12 was the largest smartphone shipment in 2021 canalys: in 2021, the global smartphone market shrank by 6% year-on-year due to the shortage of parts. Counterpoint: 2017 Huawei ranks third with 10% of the global smartphone shipments IDC: in 2016, the global smartphone shipments totaled 1.47 billion units, up 2.3% year on year. Canalys: in 2020, the global smartphone shipments totaled 285million units, down 14% year on year. Trendforce: in 2015, the global smartphone shipments totaled 304 million units, up 1.9% month on month. Idc: it is estimated that the global smartphone shipments in 2014 will reach 1.2 billion units. IC insights: the top 12 Chinese manufacturers in 2016 Counter point research: Global smartphone shipments reached 1.5 billion in 2015 strategy Analytics: Global smartphone shipments reached 375million in Q4 2019
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