In 2020, the total amount of high-precision map market will reach RMB 474 million, with a growth rate of 70% From IDC

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The application scope of high-precision map is very wide in theory, and can penetrate into many fields, such as urban management, emergency management, urban renewal and so on. However, IDC found that the market is currently mainly focused on the field of automatic driving. The accuracy of traditional navigation map is about 10 meters, which can solve the problem of route navigation when people drive vehicles. In the era of ADAS, vehicles need to have self perception ability to realize the intelligence of some driving behaviors. At this time, what is needed is that the accuracy of ADAS map is about 1m. However, facing the demand of highly automatic driving in the future, ADAS map can no longer meet the demand, which is also the reason why major map manufacturers have laid out the high-precision map market one after another.

market share

In 2020, the total amount of high-precision map market will reach RMB 474 million, with a growth rate of 70%. This is a rapidly developing market. Relevant enterprises are embedding in the market with different technical routes and schemes to improve their technical ability, but also expanding their brand influence.

Competitive situation

The essence of high-precision map market is the service market of data. The level of data service lies in the outstanding advantages of the data provided by the enterprise in key areas such as volume, quality, production process and space-time coverage. At present, the market is still in the development stage of data acquisition and value-added applications. Therefore, the ownership of large-scale and high-precision map data is the core competitiveness of current suppliers, and the market is still dominated by traditional map merchants.

However, with the further opening of class a surveying and mapping qualification of electronic navigation map, more and more enterprises can have data acquisition capability. The next 1-2 years will be a period for these new enterprises to gradually improve their data acquisition capability. During this period, core players need to be able to propose richer application scenarios, provide more application possibilities for map data, and expand value-added service capabilities, so as to occupy a dominant position in the future market competition.

On the other hand, there are a large number of potential strong foreign competitors in the fields of high-precision map software and data application that can be extended by data services. Due to country differences and policy differences, these graphic manufacturers have the ability of data collection and data processing for many years abroad, as well as a large amount of basic data as reserves. At the same time, they also have many years of cooperation experience with major head computer manufacturers. In China, although these enterprises cannot collect high-precision maps, they can give full play to their advantages in software development and stabilizing user groups and partners, provide e-commerce platforms for similar automatic driving products of high-precision maps, provide software adaptation with head main engine plants, build an integrated ecosystem, and gradually stabilize the Chinese market. There are both competition and cooperation between traditional graphic merchants and this type of enterprises. However, cooperation is bound to win.

On the other hand, potential competitors in the market are new forces in car manufacturing and some host manufacturers with financial strength. These enterprises also began to extend their sphere of influence to the field of map data. The new force of head car building represents the emerging car building concept. Its strategic implementation is “Internet-based”, its action is very rapid, and it also has inherent advantages in the field of software development. The head host manufacturers with financial strength, or set up subsidiaries or technology companies, gradually extend to the level of software development.

Zhan Molei, research manager of IDC China government industry and smart city research group, said: “As the core perception and decision-making component in the field of automatic driving, high-precision map is currently the initial development stage of the market for mass data collection and production. The core players are mainly domestic traditional cartographers with class a electronic navigation surveying and mapping qualification; host manufacturers, new car manufacturers, foreign cartographers and innovative enterprises are also laying out the track. The development prospect of the market itself is very good, However, suppliers still need to measure their comprehensive strength, consider the competition and cooperation with the upstream and downstream of the industrial chain, and determine the scope of target customers, so as to realize the marketization of technical value. “

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