In the second quarter of 2021, the global smartphone shipment volume was 313 million, an increase of 13.2% From IDC

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The rebound momentum of global smart phones continued in the second quarter of 2021, and the total shipment increased by 13.2% year-on-year, slightly higher than the 12.5% predicted by IDC. According to the preliminary data of IDC’s global mobile phone tracking report, smartphone manufacturers shipped 313 million mobile phones in this quarter, which further proves that the market is developing in the direction of sustained growth. With the exception of China, each region contributed to overall growth. In China, due to the lack of heavyweight flagship products, lower than expected demand and the further decline of Huawei, the market decreased by about 10% compared with the second quarter of 2020.
With the continuous decline of Huawei’s shipments and LG’s recent announcement to withdraw from the smartphone business, the market space becomes easier to compete. This has led to some significant changes in the market position of other manufacturers.
Most notably, Xiaomi jumped to second place for the first time in the second quarter of 2021, and apple ranked third. In the most powerful markets of Huawei and LG (China and the United States respectively), manufacturers also compete for market share through different opportunity points. In the United States, Motorola, TCL and Yijia have experienced greater growth than in recent years due to the withdrawal of LG; In China, familiar faces such as Xiaomi, oppo, vivo and apple continue to benefit from Huawei’s rapid decline.
Ryan Reith, vice president of IDC’s global mobile device tracking program, said: “the smartphone market is lucky that it has not encountered such a serious supply shortage as the automotive, PC and display industries. Although the epidemic is far from over, consumers around the world continue to generate demand for mobile devices and are willing to consume such products. The shipment volume of 5g devices is growing against the background of falling prices, but we still believe that consumers do not buy devices because of 5g, but because of their normal iterative needs, and even in some environments, they are still in the stage of purchasing the first smartphone. “
“China has played an undeniable role in Apple’s incredible growth over the past few quarters,” said Nabila popal, director of global mobile device research at IDC. Huawei has a large share in China’s high-end market. With its sharp decline in share, apple continues to become the first choice for consumers in this field. Last quarter (the first quarter of 2021), apple accounted for 72% of China’s $800 market (excluding tax benchmark), while Huawei accounted for only 24%. This is an obvious signal that other manufacturers in the Chinese market have not broken through this price range. Globally, all Chinese brands are growing at a high speed. Xiaomi sales reached a record level this quarter, with a year-on-year increase of 86.6%. Another new star worthy of attention is realm, with a year-on-year growth rate of 149%, the fastest growth among the top 10, and more than three-quarters of its sales come from the international market. As all Chinese brands pay more attention to Europe, Latin America, the Middle East and Africa, the competition of Samsung and other manufacturers in these markets will only become more intense. ” More reading: strategy Analytics: in Q2 of 2021, global smartphone shipments increased by 11% year-on-year, Reached 314.2 million IDC: in 2018, the global smartphone shipment in Q1 was 336.1 million, down 2.4 IDC: it is expected that the global smartphone shipment in 2014 will reach 1.2 billion IDC: in 2014, the global smartphone shipment in Q1 reached 280 million, an increase of 28.6% IDC: in 2012, the smartphone shipment in India increased by 16.3 million, and the market share increased by 48% IDC: in 2012, the Samsung smartphone shipment in Q3 reached 56.3 million IDC: 2016 In, the global smartphone shipments totaled 1.47 billion units, with a year-on-year increase of 2.3%. IDC: it is estimated that the global smartphone shipments in 2018 will reach 1.455 billion units. IDC: the global smartphone shipments in Q1 in 2012 will reach 346 million units, with a year-on-year increase of 25.5%. IDC: the global smartphone shipments in Q3 in 2018 will reach 355.2 million units, with a year-on-year decrease of 6%. IDC: it is estimated that the global smartphone shipments in 2020 will reach 355.2 million units The shipment volume was 1.2 billion units, down 11.9% year-on-year IDC: the total shipment volume of the global smartphone market in Q2 in 2020 was about 276.5 million units, down 16.6% year-on-year IDC: the global smartphone shipment volume of Q3 in 2019 was 358 million units, up 0.8% year-on-year IDC: in 2019, Huawei surpassed apple to become the second largest smartphone shipment in the world
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