It is estimated that the scale of China’s ar/vr market will exceed US $13billion in 2026 From IDC

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IDC recently released the IDC worldwide augmented and virtual reality spending Guide (version 1, 2022). The guide looks forward to the development of ar/vr market in the next five years (2022-2026) from the perspectives of reality type, technology, industry users and application scenarios. According to IDC’s latest forecast data, the total global ar/vr investment in 2021 will be close to US $14.67 billion, and is expected to increase to US $74.73 billion in 2026, with a five-year compound growth rate (CAGR) of 38.5%. Among them, the five-year CAGR of the Chinese market is expected to reach 43.8%, ranking first in the world.

Overview of ar/vr market in China

In 2021, with the entry of the head Internet company, the ar/vr market in China has been injected with great vitality and broad development prospects. IDC predicts that the scale of it related expenditure in China’s ar/vr market will be about US $2.13 billion in 2021 and will increase to US $13.08 billion in 2026, making it the second largest single country market in the world. Among them, the AR expenditure scale will grow rapidly with a five-year CAGR of 49.0%, and the VR expenditure scale will maintain a stable growth with a five-year CAGR of 41.5%. VR technology is still the main focus of users in the five-year forecast period from 2022 to 2026, and will attract about 70% of the ar/vr market related investment.

From the technical perspective, China’s ar/vr head mounted display market has launched many new products in 2021, and the upgrading trend of hardware products will continue in 2022. According to IDC’s latest forecast data, the hardware market will grow steadily at a compound growth rate of 47.8% in the five-year forecast period, and continue to occupy more than half of China’s ar/vr market share.

Industry application

Since 2021, the new product release and the transformation of the marketing mode of the head mounted display manufacturers have gradually opened the consumer level head mounted display market, and there is a very large potential to be developed in the consumer market. According to IDC’s latest forecast data, China’s consumer market will grow steadily in the five-year forecast period, accounting for nearly 40% of China’s ar/vr market. From the perspective of commercial market, by 2026, ar/vr technology will be widely used by users in education, health care and professional services, accounting for about 28.2% of the total size of the Chinese market.

Application scenarios

As far as the AR market is concerned, IDC predicts that in 2026, AR training (training AR), industrial maintenance (industrial maintenance) and AR lab and field (post secondary) will become the mainstream application scenarios, accounting for about 30.1% of the total investment in China’s ar market.

From the perspective of VR market, with the growth of consumer market, the number and quality of game applications on the consumer side have significantly improved. IDC predicts that in the five-year forecast period, VR games will continue to lead the VR market with a share of more than 30%. In 2026, VR games, VR training (training – VR) and VR collaboration are expected to become the main VR application scenarios in China, accounting for more than 50% in total.

IDC’s expenditure guide is dedicated to providing data support for it manufacturers, industry users and investment / financial institutions in strategic planning, product development, it expenditure and investment planning. The series of expenditure guide products focus on it hot fields, predict the market size and growth rate from multiple dimensions, and help manufacturers explore the market potential; Guide industry users to conduct it planning according to hot technologies and application scenarios; Help investment and financial institutions make better decisions by analyzing the development prospects of specific markets. IDC’s global spending guide for augmented and virtual reality provides users with accurate and high-quality forecasts for the development of the global ar/vr market in the next five years. In this forecast, we have added VR collaboration, AR training, VR training and other application scenarios in many industries to enhance the buyer’s perspective, aiming to provide users with more comprehensive ar/vr market insight and research.

More reading: IDC: it is predicted that China’s ar/vr market expenditure will reach US $65.21 billion in 2023 IDC: Global ar/vr head display compound annual growth rate (CAGR) from 2015 to 2020 Up to 108.3% IDC: Japan’s ar/vr shipment in 2021 was 330000. CB insights: in Q2 2016, the investment of start-ups in the ar/vr field decreased to $200million IDC: in the second quarter of 2021, the global smartphone shipment was 313million, an increase of 13.2% venture reality fund: Q4 2016 ar/vr industry landscape Ipsos: high tech digi capital that will change the world: in the third quarter of 2017, ar/vr start-ups received $300million in investment. Vibrant media: ar/vr advertising content feedback Recall rate 700% higher than 2D advertising newzoo report: ar/vr brings new opportunities to mobile games digi capital: Global ar/vr investment in 2019 exceeds US $4.1 billion trendforce: it is estimated that the global ar/vr device shipment in 2022 will be 14.19 million units ar/vr: virtual and real are connected to experience boundless unity: commercial ar/vr hot trend report in 2020 (download attached) ar/vr Outlook: after 2020, the ar/vr market in the new normal will have bright prospects

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