By subverting excel in the form of Lego, the codeless productivity tool “treelab” has successively completed two rounds of financing: PREA and PREA +

The following is the By subverting excel in the form of Lego, the codeless productivity tool “treelab” has successively completed two rounds of financing: PREA and PREA + recommended by recordtrend.com. And this article belongs to the classification: Industry information.

Krypton learned that in March, the codeless productivity tool “treelab” (www.treelab. Com. CN) announced that it had obtained the PREA round led by GGV Jiyuan capital; recently, it completed the PREA + round led by Chenxing capital and co invested by GGV Jiyuan capital and Mingshi capital. It has been financed for two consecutive rounds within half a year, with a total amount of nearly US $10 million.

“Treelab” benchmarked American codeless custom SaaS software airtable. This benchmarking cognition and understanding of industry pain points came from the past practice of Ricky, founder and CEO of “treelab”: when Ricky was 15 years old, he found that although his factory already had ERP systems, it was difficult to synchronize between systems, and still relied on the traditional form of exporting excel. After discovering this pain point, he began to build a new platform to automatically synchronize the data of different systems.

Although it does let the data flow, the software must constantly meet the needs and be modified. This is also a problem that many SaaS companies will face, that is, the balance between product standardization and customer demand customization.

The impact on Ricky is that when he plans to sell the platform to a brand in the United States, he found that airtable’s template can realize the functions realized by the software he built for two years.

Although the industry is complex and the demand is constantly changing, the codeless custom platform represented by airtable actually turns the bottom part of the software, that is, the addition, deletion, modification and query of the software, into a user experience of the mechanism. More complex businesses can be solved through external methods such as API.

At present, most of those engaged in this industry in China are from the perspective of “convenient boss management process”. Treelab starts from the perspective of “bringing convenience to actual business operators”.

Of course, this may cause problems. After all, the payer is the boss, and they don’t care about the convenience of actual users. In this regard, Ricky has his own views: first, value can be generated after data circulation, which is very meaningful to the boss; Second, the direct customers of “treelab” are small enterprises such as big C and small B. for example, there may be only a few or even one person in the e-commerce team. He is both a boss and an employee, so “treelab” is more valuable to him.

Of course, in addition to the standardization scheme directly to small enterprises, “treelab” has not abandoned the market of medium and large customers. However, the way of “treelab” is that it does not directly go to big B, but cooperates with other customized industry schemes and is wrapped in them.

At present, “treelab” can serve the following working scenarios:

Customer Relationship Management: for domestic small enterprises, the pain point of just need is not managing customers, but how to obtain business opportunities. Treelab provides enterprises with clue management capabilities through cooperation with data companies.

Project management: show the overall situation of the project through one view, and assign tasks to project tracking, which is more intuitive and easier to collaborate.

Questionnaire survey: simple data collection, one-stop data storage and analysis.

To sum up, “treelab” is a lightweight way to solve the problems that excel cannot solve in the use scenario of Excel. Behind this is the core competitiveness of “treelab” – the database is at the bottom and the middle platform is in the middle, of which 90% is general capacity and 10% is customized; Therefore, if the underlying and general capabilities are built, different lightweight applications can be built more quickly.

“Treelab” currently serves industries including but not limited to supply chain, Internet, consulting, finance, design, advertising, etc. its customers include well-known enterprises such as Xiaomi, Greenland Group, Nestle, Chenguang, Decathlon, SGS, etc.

Ricky believes that treelab will face a market of more than 100 billion in the future. The market consists of three parts: one is the stock market, that is, the office field that has been digitized at present; Second, in the incremental market, many vertical industries that nobody cares about can build their own templates suitable for their own industries. For example, China’s 500 film production companies have a total IT budget of only a few billion, which is not enough to support a vertical software, but they can use “treelab” to customize their own templates; Third, in the office market, the use scenarios of Excel can be replaced by “treelab” which is more intelligent and convenient.

“Treelab” was founded in 2019, and its team members are from well-known enterprises such as Tencent, Alibaba, teambite, special praise and graphite documents. This round of financing will help the team further promote product iteration, function expansion, and improve the sales and support team. Read more: how to become a data scientist? The Ministry of industry and information technology interprets the white paper on the development of virtual reality and virtual reality industry (full text) CNN: data-driven election, opening a new model of election Galaxy Securities: VR / AR in the electronic industry, report of the next 100 billion level technology wave seminar, explore the IT system of securities companies, understand the future of Youth Entertainment dominated by digital video in the middle and background of securities companies, and after the Wei Zexi incident, How do Chinese netizens view medical treatment? China has transformed from material consumption to service consumption, and the consumption of the elderly has increased to 33%. The cost performance of China’s local “Godson” CPU is too low. What’s the difference? Compared with the American innovation from 0 to 1, the German innovation method is more suitable for China’s sun Zhengyi’s 2017 latest speech: the new world of information revolution is coming, Even sleeping felt like a waste. Tencent app Bao’s mobile game report in April 2016: the performance of shadow game linked IP online games was outstanding. What was the market promotion? Gamma data: in January 2020, China’s mobile game market revenue increased by 49.5% year-on-year. What does big data mean to data analysts

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