Independent station e-commerce marketing report in the first half of 2022 From GoodSpy
The following is the Independent station e-commerce marketing report in the first half of 2022 From GoodSpy recommended by recordtrend.com. And this article belongs to the classification: Industry information.
Customs statistics show that in 2021, cross-border e-commerce imports and exports reached 1.98 trillion yuan, an increase of 15%; In the first quarter of 2022, it continued to grow, with a scale of 434.5 billion yuan.
While cross-border e-commerce still maintains rapid growth, DTC, independent stations and branded tracks are becoming increasingly “hot”. Brands such as sheen and patpat have repeatedly achieved outstanding results overseas, attracting more capital and businesses to pour into the independent station track. But at the same time, competition intensifies, and problems such as the “rising tide and rising ship” of customer acquisition costs are becoming increasingly prominent, forcing businesses to improve their refined operation capabilities. In the process of branding, it involves product selection, operation and customer acquisition, and data-driven marketing is particularly important for growth.
This report is released by goodspy. At the same time, it invites the upstream and downstream industries such as cross-border eye watch, amz123 brand ark, shopline, joy go to sea, beluga go to sea, Eagle bear exchange to discuss together, and provides cross-border businesses with market, product selection, marketing and other information and insight from four aspects: independent station e-commerce advertising market, global key e-commerce market observation, popular independent station DTC case analysis and industry perspective.
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