On the International Biodiversity Day, many creators spread the beauty of biology and ecology through wechat video numbers

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May 22 is the 29th International Biodiversity Day. This year’s theme is “building a community of life on earth”. In response to the theme, the wechat video Number recently launched a reminder calling for the protection of wild animals, calling on users to pay attention to biodiversity protection with the platform capacity – when users search the video number for “pangolin”, “rhinoceros” and other rare animals and related key words, or when they brush the short video of wild animals, they may see the reminder calling for the protection of wild animals.

On the video number platform, a large number of creators are contributing to the cause of wildlife protection, including forest police @ tea city forest police, popular science blogger @ human observation of flower erosion, popular science education base for wildlife protection @ Nanjing Hongshan Forest Zoo, photo blogger @ Ke Shuke animal @ Chunxiao Z@ Ah Wei snake brother is one of the best.

The law popularization publicity was carried out in an interesting way, and the tea city forest police was widely loved by netizens

As a member of the forest police detachment of Pu’er Public Security Bureau, bixiaodong often received reports about the illegal purchase and trafficking of wildlife on the Internet platform in the early years. Facing the change of communication environment, bixiaodong and his colleagues began to think about how to make good use of the short video platform with wider reach and stronger communication power to transmit wildlife protection knowledge to more people.

Finally, bixiaodong and the team members finalized the video number and uploaded many short video works with the account of @ Chacheng forest police, such as the migration of elephants. What should we do when encountering wild elephants’ faces? Can I take home a pig that looks like a panda when I encounter it on a field outing? How many years will it take to eat a “pheasant” you don’t know? Because the wild animal protection knowledge was told in a funny way, the video number immediately won the attention and love of the majority of users after it went online.

“On the one hand, it may be because of the professional particularity of the forest police, which makes users feel strange; on the other hand, it is also because the team is good at intercepting the interesting content of the law popularization of wildlife protection, and actively interacts with users in the comment area to quickly attract the attention of video users.” Bixiaodong concluded that the tea city forest police would follow up an analytical comment under almost every video released to guide netizens on how to treat wild animals correctly. These characteristics make the tea city forest police stand out among many government affairs, and let more netizens learn about wildlife.

From the representative of the nature class to the popular science blogger, flower erosion continues its love on the video Number

Because she liked Paleontology and was keen to share knowledge since childhood, Huaxie naturally became a natural science blogger. As early as 2013, flower erosion launched the wechat official account “human observation of flower erosion”. Its first fixed column is to visit key zoos in China and write articles to update them regularly. Later, his footprints were extended to wildlife reserves all over the country, and the protection of wildlife by the Chinese people was restored in his pen.

In 2020, a pair of blackbirds were observed to build nests in the tree outside the balcony of his home due to the outbreak of flower erosion. Sharing the birth process of life became an opportunity for him to open a video number. After the opening of the video number, Hua Xie uploaded the video of visiting the zoo to the video number, which made the account accumulate a large number of fans. Everyone opened the video number to live broadcast and followed Hua Xie to “cloud visit” each zoo.

“When I was doing the live broadcast, I watched it from beginning to end for a very long time. A large number of people followed me from beginning to end.” According to Hua Xie, he was surprised by the enthusiasm of users’ interaction on the video platform and the length of viewing time.

Wildlife parks and photo bloggers use video numbers to convey the beauty of Biology

In the eyes of Hua Xie, Hongshan zoo is the best zoo in East China and even China. The reason is that it is one of the few zoos in China that insists on not carrying out animal performances or charging for feeding. These two items are exactly the core income channels of most zoos.

It was frequently broadcast in the early morning, @ Nanjing Hongshan Forest Zoo led users through the “animal world” through its video number. By sleeping in, eating or fighting with each other, the most real appearance of animals in nature can be presented to users in the live broadcasting room.

In addition to the main body of the organization, there are also many photo bloggers in the video number who record their love and awe for life with lenses – @ keshuke animals aim their lenses at various magical animals and interpret their magical actions@ spring morning. Z climb the ice and lie in the snow, recording the song of life interpreted by wild birds@ Ah Wei, brother snake, aims at the poisonous snake, a misunderstood wild animal, and is determined to break people’s prejudice against snakes

Advocate everyone’s participation, and video numbers help spread and protect biodiversity

Transferring popular science knowledge and advocating the protection of nature have always been the core issues of the wechat video platform. In September last year, wechat launched a live broadcast on the theme of biodiversity through wechat video account in conjunction with partners such as China Environmental Protection Foundation. In addition, the video account will also launch a “Wild China” topic activity in conjunction with many photo bloggers and ecological institutions to help popular science education, and call on more people to pay attention to COP15 and biodiversity protection.

Due to its unique recommendation and dissemination mechanism, wechat video number is especially suitable for the dissemination of video content with positive values. In the ecology of wechat video, contents such as geographical scenery and wildlife photography have been widely welcomed by the audience, and have become an important position for environmental protection public welfare organizations to disseminate information and values related to environmental protection and biodiversity.

Under the strategy of “sustainable social value innovation” and “science and technology for the good”, wechat video will also continue to carry out public welfare activities for biodiversity protection, share popular science knowledge with creators and users, and advocate the protection of nature. More reading: China International Communication (2017) demand Gen: the manufacturer expanded the digital conversion to sales and marketing report CCFA: the first batch of Wuhan consumer coupons among China’s top 100 supermarkets was released in 2019. The wechat applet sent more than 430000 coupons in one minute. Wechat officially launched the care mode, which is not only to enlarge the font and open Wuhan consumer coupons on time at 12:00 noon! How much should the advertisement for this wechat app Papi sauce be worth? Visualization of urban similarity: the United States and Iceland are so similar. People’s Bank of China: questionnaire survey report on urban depositors in the first quarter of 2019 – micro report on marketing insight of office workers in the first and second tier cities. Kwai: 2019 education ecology report. Baidu Index: ranking of the automotive industry in March, 2019. Fortune Global Most Admired Company in 2019 [Youmeng +] Coo yeqian: mobile marketing data first Muji: docking of life philosophy and fine marketing

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