With the rise of virgin network, sports have brought great stimulation to TV ratings
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Within a year, virgin media O2, the British cable operator, completed the merger, and Britain got rid of the blockade and ushered in a classic summer sports event. Compared with 2020, the broadband data downloaded by Virgin media O2 customers every day has increased by 19%, the mobile traffic has increased by 45%, and the ratings of live TV have increased significantly.
The company released the performance data analysis activities from January 1 to December 10, 2021, revealing another “roller coaster” impact in this year under the epidemic blockade and various restrictions, and showing the national connection habits of the merged company’s mobile, broadband and TV networks. In fact, virgin media O2 said that this year is the year with the largest use of broadband and mobile network data, because there are more people chatting, streaming, sharing and games online than ever before.
In the summer, virgin sports live viewing increased significantly, with an annual increase of 24%. The most watched days on TV were related to some major sporting events at the beginning of the year, including India’s cricket match against England, the FA Cup and the super bowl. At the beginning of December, the Premier League broadcast live on Amazon Prime ushered in the busiest evening peak this year. The broadband traffic increased by 34% on average, 24% higher than the events of the previous year. On October 3, the release of “squid game” boosted the maximum traffic of Netflix, and the traffic of streaming media services increased by 27% over the previous weekends.
During the blockade in February 2021, the peak of broadband and mobile download traffic shifted from 20 p.m. to 16 p.m. Virgin described this period as “struggling parents relying on streaming TV, youtube and online games to distract their children”, while taking into account remote work and zoom calls.
“In another blockade and various blockade restrictions, we have seen a continuous growth in the demand for our services, because customers have long turned to multi linear working mode, and we have also noticed the explosive growth of online games – all of which have enhanced our demand for ultra-high speed and reliable connections in fixed and mobile networks.” Jeanie York, chief technology officer of virgin media O2, commented, “the data clearly show that these changes are long-term: even if we regain our freedom, we continue to keep in touch with friends and family. No matter what impact 2022 will have on us, we are fully prepared to keep this country in touch with what they love.”
Source: rapid TV news * this article is compiled by future media network
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