Zalo becomes the most popular messaging application in Vietnam

The following is the Zalo becomes the most popular messaging application in Vietnam recommended by recordtrend.com. And this article belongs to the classification: instant messaging .

According to the report “2021 Vietnam digital advertising market: leading and Breakthrough Strategies” released by adsota on June 1, zalo is currently the most popular messaging application.

Specifically, in the total number of Internet users aged 16 to 64 in Vietnam in 2018, the number of users using Facebook messenger accounted for 79%, but it dropped to 74% in 2019, which was the same as zalo’s at that time.

By 2020, the proportion of Facebook messenger users will increase slightly, but still lower than zalo. Specifically, Facebook messenger has reached 75.8%, and zalo has reached 76.5%, which is also the year when zalo has become the most popular messaging application in Vietnam.

The adsota report also said that if zalo were upgraded to a social network, it could become a direct competitor to Facebook in many different areas of the Vietnamese market. Recently, Facebook allowed companies to set up their own stores, which is a move of Facebook into the field of e-commerce.

“Although there are already” big names “like Facebook Messenger, Skype or WhatsApp in the market, zalo has shown amazing growth, and they are constantly improving and updating new functions,” adsota commented.

At the same time, the latest report of decision labs also shows that in the social platform sector, in the first quarter of 2021, zalo has surpassed Facebook and Youtube and become the popular social sector of genz, with a utilization rate of 94%.

In the same period last year, the percentages for zalo, Facebook and Youtube were 84%, 95% and 72%, respectively. In GenY, in 2021, zalo currently has 88% support on YouTube.

Data reportal reported in February 2021 that more than 73.6% of Vietnam’s population uses social networks. Compared with 2020, the number has increased to 11%, which means that people are more and more interested in using social networks and conform to the development trend.

Also in the first quarter of 2021, zalo announced that it now has 64 million regular users, sending 1.7 billion messages a day, an increase of 4 million regular users over the same period last year. As a result, it is estimated that more than 65% of the Vietnamese population use zalo regularly every day for communication, work and study.

The epidemic has changed the habits of users. In 2019, Vietnamese will spend an average of 6.5 hours a day surfing the Internet. However, during the outbreak, as outdoor entertainment was limited, the number increased to about seven hours a day.

This means that the application must work hard and improve every day to adapt to the new situation and meet the needs of communication, work and entertainment. In particular, technology platforms like zalo, which are built on the basis of Vietnamese living habits, need constant research and upgrading in order to go deep into people’s lives.

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