In 2021, Q1 expanded real equipment shipments doubled compared with the same period last year From Counterpoint

The following is the In 2021, Q1 expanded real equipment shipments doubled compared with the same period last year From Counterpoint recommended by recordtrend.com. And this article belongs to the classification: Counterpoint, Intelligent hardware, Virtual reality (VR).

According to the latest research of counterpoint, the shipment of extended reality (XR) equipment almost doubled year-on-year in the first quarter of 2021. Oculus Quest 2 successfully drove sales growth. Oculus provides excellent performance at a reasonable price, continuously improves the performance of Quest 2 through regular software updates, and improves user participation. By the first quarter of 2021, Quest 2 had shipped 4.6 million units, becoming the model with the highest sales volume.

Commenting on market trends, senior analyst Karn chauhan said: “independent virtual reality (VR) devices led the global XR market with 85% of shipments in the first quarter of 2021, compared with 42% in the first quarter of 2020. Augmented reality (AR) The branch contributed only 4% of sales in the first quarter of 2021, driven by a small number of enterprise transactions. The AR consumer segment is still in its infancy. Mobile ar meets most compelling use cases, but lacks disruptive mass market and even mainstream ar devices. “

Commenting on brand performance, senior analyst harmeet Singh walia said: “Due to the continued success of Quest 2, oculus accounted for 75% of global XR shipments in the first quarter of 2021, compared with 34% in the first quarter of 2020. Chinese brand DPVR continued to focus on the enterprise and education fields and jumped to the second place for the first time. Sony fell to the third place for the first time since 2016 because Playstation VR did not iterate. Pico and valve ranked fourth and fifth respectively, while HTC, which focuses on niche enterprises, fell to sixth place. “

Given that there are few new products planned by major brands in 2021, oculus Quest 2 continues to maintain its position. It has now established its leading position in the XR industry (especially in the game field), despite the increasingly fierce competition. Quest 2 offers an excellent experience in wireless shape, giving it an advantage over its competitors. However, competition in this field will also intensify in the next few years.

Although there are many enterprise and industrial use cases of XR and are under development, the growth of this segment is lower than expected. Therefore, the capital investment in the development and use of XR equipment and services is expected to increase steadily, especially after 2025.

Pina group, including Microsoft, varjo and HTC, has been taking a broader enterprise approach to target small batch and high ASP market segments. Microsoft hololens, which sells for less than $1000, is lighter, more energy-saving and has a longer battery life. Coupled with its strong foundation in major economies, it is also possible for Microsoft to become a major participant in the consumer field. But Microsoft is not expected to launch such a device in the first half of the last decade.

XR will continue to achieve double-digit growth in the next four years. Apple’s entry may promote the participation of several other brands, especially Chinese smartphone OEMs that also appear in the smart watch industry. More reading: Counterpoint: it is estimated that in 2022, the sales of iPad with M-series Apple self-developed chips or 20% of popular games will promote the popularization of hardware 5g and promote the large-scale VR industry. Using Superdata research: the VR market scale of virtual reality is expected to reach US $5.1 billion in 2016. Sony: as of February 19, the sales of Sony PS VR head displays reached 915000 units. IDC: the global VR / AR market scale will reach US $162 billion in 2020 RMB 181.3% compound annual growth rate counter point research: Q2 global smart watch shipments in 2021 increased by 27% year-on-year. Apple is still the first fast company: the world’s most creative VR / AR company in 2017 top 10oculus: there are still many unknown things about virtual reality IDC: Q2 global VR / AR helmet shipments in 2017 reached 2.13 million, a year-on-year increase of 25.5% Superdata: extended reality (XR) in 2019 Training will save enterprises US $13.5 billion digi capital: in 2016, AR / VR investment has reached US $1.1 billion, which has doubled in four months. When consumer VR is windy, Guohai Securities: tracking report on virtual reality industry in the first half of 2016 (download attached) Superdata: it is estimated that the virtual reality market will be valued at $40 billion in 2020. Counterpoint: Q2 global TWS headset market share report in 2021 shows that Apple has decreased significantly year-on-year

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