Despite the shortage of supply, the main pixels of smartphones continue to upgrade From Counterpoint

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In the second quarter of 2021, the sales of smart phones equipped with 48mp and above pixels accounted for 43% of the total sales of smart phones, a significant increase from 38.7% in the first quarter of 2021.

In terms of front main camera, due to the decline in sales of high-end models, the sales share of pixels of 20MP and above was almost flat month on month.

Although the semiconductor industry still has tight production capacity and insufficient supply, the rear camera of smart phone continues to upgrade, and the price of high-order pixels continues to decline. Counterpoint   According to the latest research on smartphone camera tracking, in the second quarter of 2021, the sales of smartphones equipped with 48mp and above pixels accounted for 43% of the total sales of smartphones, a significant increase from 38.7% in the first quarter of 2021. Among them, 64mp sales increased by 3.5% month on month, accounting for 14% of the total sales.

Senior analyst   Ethan Qi   Commenting on this trend: “48mp and 64mp are widely used in the price range of $200-400. Flagship mobile phones pursue SLR camera like photographing performance and mostly use large bottom and large pixel sensors, of which 50mp is the most popular. Although the sales share of 108mp decreased slightly to 3.1% in the second quarter of 2021, Samsung’s 0.7 micron 108mp sensor promotes the price downward exploration, and middle-end models of Hongmi, realme and other manufacturers have adopted this technology A sensor. “

On the other hand, affected by insufficient supply, the price of low-order pixel sensors has risen sharply. Since the beginning of this year, the price of 5MP has increased by more than 10%. Nevertheless, entry-level smartphones (wholesale price lower than)   one hundred   USD) is still upgrading from 8mp and below to 12MP or 13mp. Therefore, in the second quarter of 2021, the sales share of 8mp and below sensors decreased to 5.9%. We expect that after Samsung released the Z series in August and Apple launched the iPhone 13 series in September, the share of 12MP will increase significantly in the second half of this year.

Sales share of each pixel of smart phone rear camera (%)

26469;:283044;: Counterpoint Smartphone Camera Tracker, Q2 2021

In terms of front main camera, due to the decline in sales of high-end models, the sales share of pixels of 20MP and above was almost flat month on month. However, we expect that more high-end models will adopt 32mp or even 48mp front cameras in the future, so the sales share of pixels of 20MP and above will continue to rise.

Meanwhile, due to the strong market demand for low-end smart phones, the sales share of 8mp and below pixels increased to 45.2% in the second quarter of 2021, of which 5MP and 8mp accounted for 41.7% of the total sales.

Sales share of each pixel of front camera of smartphone (%)

26469;:283044;: Counterpoint Smartphone Camera Tracker, Q2 2021

In September 2021, Samsung launched a new isocell HP1 sensor, further pushing the smartphone industry to the 200mp era. We expect to see flagship models equipped with the sensor in the coming quarters. In October, Sony launched the 1-inch 12MP rear main camera xperiapro-i, trying to bring consumers a SLR camera like photographing experience. Although the large bottom and large pixel sensors will continue to be used in medium and high-end smart phones (wholesale price above $200), the supply shortage and price rise may slow down this trend, which we will keep a close track of. More reading: Counterpoint: it is estimated that the sales of iPad with M-series Apple self-developed chips may reach 20% in 2022. Counterpoint: summary of China’s smartphone market in the second half of 2019 and outlook for 2020. Counterpoint: iPhone 12 series accounted for 1 / 3C of the total revenue of the smartphone industry in the first quarter of 2021. Counterpoint: Indonesia’s smartphone online sales reached a record high of 20% in the fourth quarter of 2020 Point research: in 2017, China’s smartphone shipments fell by 1% year-on-year. Counterpoint: in the second quarter of 2020, China’s 5g mobile phone sales accounted for 1 / 3C. Counterpoint: about a quarter of global mobile phone sales in 2020 came from online channels. Counterpoint: in 2020, India’s smartphone market shipped 150 million units. Counterpoint: the cost of iPhone 12 increased by 21% compared with iPhone 11. Counterpoint: in the third quarter of 2021 India’s smartphone shipments exceeded 52 million. Counterpoint: in Q2 2017, China’s smartphone market shipments increased by 3% year-on-year. Counterpoint: in the second quarter of 2021, China’s smartphone sales reached 75 million, down 13% month on month. Counterpoint research: Q2 global smartphone watch shipments increased by 27% year-on-year in 2021. Apple is still the first counterpoint: Q2 global smartphone market profits in 2021 Apple monopolizes 75% of counterpoint: it is expected that the global smartphone shipment will be 1.41 billion in 2021, down to an estimated annual growth of 6%

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