Global smartphone shipments in the third quarter of 2020 increase by 6% year on year From Counterpoint

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According to the latest research of global smart watch tracking by counterpoint research, the global smart watch market remained growing during the outbreak of cowid-19, and the shipment volume in the third quarter of 2020 increased by 6% year on year.
Apple continued to lead the market, with a 2% year-on-year increase in shipment. In the third quarter of 2020, Apple released its first mid-range smart watch, apple watch se, with a price of less than $300, which was warmly sought after by the market. Huawei’s new smart watches, especially children’s watches, performed well and continued to rank second with a 15% share. Samsung, with the outstanding performance of the new Galaxy watch 3, is ranked third, surpassing step by step.
Figure 1: global smart watch shipment share Q3 2020 vs Q3 2019
“In the third quarter of 2020, Apple’s sales revenue was $2.3 billion, accounting for nearly half of global smart watch revenue, up 18% year-on-year. Compared with apple, Samsung has a smaller number of high-end consumers, resulting in weak market demand during the epidemic period and stagnated in the first half of 2020. However, after the launch of the galaxy watch 3, Samsung began to rebound in the third quarter, with revenue up 59% year-on-year, and the current growth momentum is good. “
In the third quarter of 2020, China will surpass North America as the market leader. Previously, the North American market has led the market for seven consecutive quarters since the release of Apple watch series 4 in September 2018. This situation was broken by China’s slight lead in the third quarter of 2020. In the past, China’s children’s smart watch market accounted for more than 70% of the global market, but now the general smart watch market is growing.
Figure 2: share of smart watch shipments by Region
India’s smart watch shipments grew 95% year-on-year, accounting for about 4% of the total, followed by the Middle East and Africa and Latin America. Lim added, “noise, a local Indian brand, is growing rapidly, while realme, a Chinese brand, launched its watch in India in the third quarter. Driven by the active expansion of various brands, India’s smart watch market began to grow. India is expected to see a substantial increase by the end of next year after the covid-19 epidemic is contained. “
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