2022 May Day holiday Data Report From Same journey

The following is the 2022 May Day holiday Data Report From Same journey recommended by recordtrend.com. And this article belongs to the classification: Travel reservation.

During the May Day holiday in 2022, due to the repeated epidemic in some parts of China, China’s tourism market presents a new development trend. On May 4, Tongcheng travel released the 2022 May Day holiday travel consumption data report, which showed that the camping and home stay market continued to heat up during the holiday.

Compared with the cold and chilly spring of the Qingming holiday, the national temperature warmed up during the May Day holiday, and camping activities closer to nature became the “new favorite” of the tourism market. The prices of campsites and boutique B & B around most cities have risen sharply than usual, resulting in the phenomenon of “one bed is hard to find”. At the same time, intangible cultural heritage, museums and other cultural tourism around the city are welcomed by parent-child tourists and young tourists.

Compared with surrounding tours, the overall price of domestic machine wine market remains at a low point. Affected by the epidemic situation in some parts of China, although the cross city travel in low-risk cities on May Day this year has recovered, the cross provincial travel market during the whole holiday is still greatly limited. From a subregional perspective, compared with the Yangtze River Delta and Beijing Tianjin Hebei regions where the epidemic is more concentrated, Chengdu Chongqing region, the Pearl River Delta and the provinces in the central and western regions where the epidemic prevention and control situation is more stable, “May Day” travel is more active.

Home stay camping is heating up, and Forest Island has become a hot camping theme

In the third year of the epidemic, tourism around the city is still the mainstream of the travel consumption market during the May Day holiday. According to the big data of the same trip, the surrounding camping market is still heating up during the May Day holiday in 2022, and the search heat of “camping” related tourism increased by 117% month on month. Forest camping, island camping, Park Camping, star camping and parent-child camping have become the most concerned camping themes of May Day.

During the five-day holiday, some travelers are no longer satisfied with just setting up a tent in the city park. They take their family or make an appointment with partners to find a more natural way of camping and explore more personalized ways of camping. Forests and islands have become popular choices for people to experience camping during the May Day holiday. According to the data of the same journey travel platform, in the Pearl River Delta, the number of ticket orders from Shenzhen and Zhuhai to the surrounding islands has increased significantly. Among them, the ticket orders from Shenzhen to Guishan Island increased by more than 100% month on month.

Boutique B & B and rural B & B around the city have attracted the attention of tourists. According to the same trip data, the tourism search heat during the May Day holiday increased by 56% month on month, and some popular brand B & Bs were full as early as the week before the festival. In order to enrich travelers’ experience, some B & B hotels have launched experiential projects such as picking, fishing, special food and parent-child activities.

The price of machine liquor continues to decline, and the travel market in Chengdu, Chongqing and the Pearl River Delta is active

From the perspective of the overall market, the prices of air tickets and hotels during the May Day holiday have increased compared with those before the festival, but they are still maintained at a low level. Among them, the average night price of hotel orders decreased by 50% compared with the same period last year, and the average ticket price of air ticket orders decreased by 25% year-on-year. According to the analysis of Tongcheng Research Institute, the discounts and promotions of hotels and airlines during the epidemic period and the shortening of the average travel radius of users have jointly led to the decline of hotel prices.

Chengdu Chongqing region, the Pearl River Delta and the regions with stable epidemic prevention and control situation in the central and western regions, and the “May Day” travel is more active. According to the same trip data, the top ten popular destinations for this year’s May Day holiday are Shenzhen, Chengdu, Chongqing, Kunming, Guiyang, Hangzhou, Xi’an, Changsha, Guangzhou and Haikou. Popular air ticket routes are also concentrated between Shenzhen and Chengdu Chongqing. In terms of car orders, the shuttle orders of Shenzhen Bao’an airport, Hangzhou Xiaoshan Airport, Chongqing Jiangbei Airport, Chengdu Shuangliu Airport and Xi’an Xianyang Airport rank among the top five in China.

The proportion of inter city travel in the province has increased, and peripheral travel is still the mainstream

During the May Day holiday, the proportion of inter city travel in some areas of the province increased. According to the same trip data, the proportion of inter city car orders increased from 8.7% to 10.3% during the Qingming holiday. Among them, inter city travel between urban agglomerations in the Pearl River Delta and travel orders from regional core cities such as Chengdu and Changsha to and from surrounding cities account for a relatively high proportion. The destinations around these new first tier cities also ushered in the peak passenger flow, such as Hanzhong around Xi’an, Xiangtan around Changsha, Bijie around Guiyang, etc.

Popular train ticket routes are also concentrated in short-distance travel in the province, with the highest orders for train routes between Shenzhen and Guangzhou, Chengdu and Chongqing. Orders for train routes to and from surrounding cities such as Guiyang, Chengdu and Kunming are also high.

According to the person in charge of Tongcheng Research Institute, although the epidemic has temporarily affected people’s travel confidence, and some regions have made restrictive regulations on the travel of students and other groups, vacation travel is still a necessary option for many families. Scenic spots and parks around the city have therefore become people’s best choice. According to the same trip data, the popular scenic spots around the May Day holiday are Haizhu Lake in Guangzhou, Qingcheng Mountain in Chengdu, Hunan Martyrs Park in Changsha, huabohui in Wuhan and Mochou Lake in Nanjing.

Tourists pay more attention to cultural connotation, and pay more attention to intangible cultural heritage and museum tourism

After the travel radius is limited, tourists pay more attention to the cultural connotation in the travel process, and more tourists pay attention to museums and intangible cultural heritage tourism. According to the big data of one-way travel, during the “May Day” holiday in 2022, the search popularity of Museum related tourism increased by 62% month on month, and the focus on intangible cultural heritage topics of one-way travel increased by more than 100% month on month.

In terms of population analysis, female tourists pay more attention to intangible cultural heritage tourism. Among the people who pay attention to intangible cultural heritage tourism, women account for 59%. In addition, parent-child tourists and post-90s and post-00s young tourists are also the main audiences of intangible cultural heritage tourism.

The special topic of intangible cultural heritage travel launched by Tongcheng travel has attracted the attention of many tourists since it was launched in February 2022. Among them, the contents related to Suzhou Kesi technology, opera and Facebook culture are more popular with young tourists. In the future, the same journey will also jointly promote intangible cultural tourism in Changzhou, Jiangsu, Wutai, Shanxi, Huaibei and Tongling, Anhui, Liaocheng, Shandong and Liuzhou, Guangxi.

The museum is also a classic place for parents to walk their children. During May Day, the documentary “see Sanxingdui again” was broadcast on CCTV, which also brought new attention to Guanghan Sanxingdui Museum in Sichuan. In addition, the Museum of the Terra Cotta Warriors of the first emperor of Qin Dynasty and the Museum of Hunan Province also ranked among the top three popular museums during the holidays. More reading: WTTC: 2018 ranking list of global tourism cities Ctrip & Guiyang tourism big data: report on Guiyang online tourism big data in the first half of 2018 Ministry of culture and Tourism: 502 million domestic tourists were received in China from October 1 to 4, 2018. Insight into 2022 “generation Z” Youth Online Travel consumption Ctrip: prediction of travel trend during May Day holiday in 2022. Hornet’s Nest: report on the popularity of micro vacation in 2021 (attached) China Tourism Research Institute: tourist flow data in the first quarter of 2022 China Tourism Research Institute: 2021 national tourism service quality survey hornet’s Nest: 2022 camping Quality Research Report China Tourism Research Institute: 2021 domestic tourism reservation data report World Tourism Organization: the global tourism industry will recover to the pre epidemic level in 2024 at the earliest Bring new opportunities to travel booking China Tourism Research Institute & hornet’s Nest: 2021 Silk Road online tourism asset index (TPI) report IATA: the growth of global air cargo slowed sharply in November 2021, only 3.7%, analysis of tourism economic operation in 2021 and development forecast in 2022

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