In 2021, the proportion of Indian users purchasing smartphones through the Internet exceeded 50% From Counterpoint

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A new report shows that more than half of India’s smartphone consumers bought their devices online this year, compared with more than a third last year. According to the market lens report of counterpoint research, the affordable high-end mobile phone market in India became more active in 2021. 15% of respondents bought smartphones of Rs. 30000 or more, compared with 7% in 2020.

Covid-19 pandemic not only makes smart phones an indispensable part of life, but also makes many offline consumers in India turn to online platforms due to limited mobility. In addition, the reverse migration of knowledge workers from big cities to small cities and towns has also played a key role in popularizing online channels. In addition to new buyers, buyers who are already using online channels also have strong stickiness.

In addition to the pandemic, there are more reasons for people to like online rather than offline. The diversity of choices and prices are the primary reasons why consumers prefer online channels when buying smartphones.

The report also mentions the opinions of those who rely heavily on word-of-mouth and smartphone recommendations from friends / family in 2020 to youtube video and technology influencers in 2021. This change is catalyzed by the situation of maintaining social distance and working at home triggered by the covid-19 pandemic.

In addition, with the rise of virtual connection, smart phones have become an indispensable part of life. Therefore, there is a trend in the Indian market. A considerable number of smartphone users want to buy the next smartphone from a higher price segment.

In the Indian festival season in 2021, there is a great demand from consumers in the middle and high-end markets. In fact, from 2020 to 2021, people’s desire for high-end smartphone brands has increased.

Read more from cnBeta: Counterpoint: four of the top five smartphone shipments in India in Q4 2016 were Chinese brands. Counterpoint: in Q2 2021, Xiaomi’s share of the Indian smartphone market was upgraded to 20.5%. Counterpoint: in 2020, the Indian smartphone market shipped 150 million. Counterpoint: in Q1 2020, Samsung accounted for 43% of the best-selling smartphone in India. Counterpoint research: Q3 India in 2016 Smartphone shipments reached 35 million, with a year-on-year increase of 25%. Counterpoint: it is expected that iPad sales using M-series Apple self-developed chips will reach 20% in 2022. Counterpoint research: in Q1 2019, Chinese brands accounted for 66% of India’s smartphone market. Counterpoint: in Q1 2020, India’s smartphone shipments increased by 4%. Counterpoint: in Q1 2021, Samsung lost its first share in four markets. Counterpoint: 2021 In March 2013, Xiaomi accounted for 35% of the total smartphone market in Spain, ranking first against Samsung. In January 2021, oppo China’s market share reached 21%, surpassing Huawei for the first time. Counterpoint: in Q2, China’s smartphone sales were 75 million, down 13% month on month. Counterpoint research: in September 2020, Samsung Galaxy note 20 ultra was the most popular among the global 5g mobile phones. Counterpoint: 2020 In August, Huawei’s mobile phone share fell to 16% counterpoint: Nokia ranked first in the global smartphone trust ranking in 2020

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