In 2022, in Q1, only 49million smart phones were shipped in Europe, with a market decline of 12% From Counterpoint:
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The European smartphone market experienced its worst first quarter in nearly a decade. Analysts at counterpoint research warned that things are likely to get worse before things get better. Compared with the first three months of last year, the market fell by 12%. Only 49million smartphones were shipped, the worst first quarter since 2013. Only one of the top five brands has experienced growth – realme’s market share has doubled.
Samsung remains the largest smartphone manufacturer in the old world. However, compared with the first quarter of last year, its shipments still fell by 16%. Apple actually increased by one percentage point (year-on-year), but its shipments also decreased slightly (-6%).
In the first quarter of this year, Samsung’s Galaxy S22 series and Apple’s cheap iPhone se (third generation) were launched, but they could not resist the overall decline of the market. This downturn is caused by many factors – the supply of spare parts still exceeds the demand, the situation is made worse by China’s covid-19 related epidemic control, rising inflation and the war between Russia and Ukraine.
The impact of war on the market has several aspects. First, Samsung and apple withdrew from Russia. They used to account for about half of all smartphones shipped in the country (although these shipments accounted for only 6% of the total in Europe). These companies withdrew towards the end of this quarter, so the full impact will be felt in the second quarter.
That is part of the reason why analysts believe the situation will get worse in the second quarter. This is not just the shipment of mobile phones. The war may reduce the supply of raw materials used to make electronic products. In addition, the cost of living in European countries has risen sharply, so fewer people will buy new mobile phones.
Looking further down, Xiaomi suffered the biggest decline – its shipment volume fell by 36% compared with last year. Oppo maintained its share relative to other companies, but this still means that mobile phone shipments decreased (figures include one plus). Realme is calculated separately. Its mobile phone shipments are 67% more than those in the first quarter of 2021, so its market share has doubled.
Last year, the European market was on the road of recovery, and its mobile phone sales increased by 8% (compared with the weakness in 2020). But now this recovery has stopped, the first quarter has declined, and the forecasts for the second quarter (and even the next few quarters) are dim.
From cnbeta Com read more: Luke Lin: it is estimated that Apple will ship 86.4 million iPhones in 2011, with a year-on-year increase of 81.9% counterpoint research: Apple iPhone shipments in Q4 in 2021 reached 81.5 million, surpassing Samsung to become the world’s largest smartphone manufacturer counterpoint: from May to July 2014, Samsung’s U.S. shipment share accounted for 36.1% and ranked first IDC: the new iPhone se mainly attracted Apple’s old users counterpoint research: Q1 realm smartphone sales in 2021 increased by 451% year-on-year Ann rabbit: in February, 2022, the second flagship in the Android mobile phone price performance list was less than 1000 yuan CIRP: Q3 in 2020, the sales of 2020 iPhone Se in the United States accounted for 22% of the total sales of iPhones. Counterpoint: the top five of the top ten best-selling models of iPhones in 2021. Loop ventures: it is estimated that the sales of iPhone se may reach 30million units a year. Apple: 2q20 financial report teleconference recorded stock repurchase plan increased by another 50billion dollars. Visible alpha: the proportion of the total sales of iPhone se since 2020 Less than 10% of ACSI: the smartphone with the highest user satisfaction in the United States is the iPhone se. Economic Daily: Apple sold more than 12million iPhone SES in Q2 2020. Sellcell: 40% of iPhone users plan to buy the third generation iPhone secnbc: iPhone se has more than 3.4 million appointments in China
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