In Q2 of 2022, China’s smartphone sales fell by 14.2% year-on-year, a record low From Counterpoint Research

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Recently, counterpoint research issued a document saying that according to the latest data of counterpoint market pulse (monthly report on mobile phone sales), the sales of smart phones in China in the second quarter of 2022 fell by 14.2% year-on-year, a new low, and the sales volume was less than half of the historical sales peak in the fourth quarter of 2016. The last time sales were lower than this quarter was in the fourth quarter of 2012, when iphone5 was just launched nearly a decade ago.

In the second quarter of 2022, vivo ranked first with 19.8%, followed by glory (18.3%) and oppo (17.9%). Apple (aapl.us) ranks fourth with a 15.5% share. Glory’s sales doubled year-on-year, and it is the only mainstream mobile phone brand that has achieved year-on-year growth. The sales volume of realm decreased by 44.3% year-on-year.

Smartphone sales in China, by quarter source: counter point research market pulse (monthly report on mobile phone sales) June 2022

China’s smartphone market share, Q2 in 2021 vs Q2 in 2022 data source: counter point research market pulse (monthly report on mobile phone sales) June 2022

*Oppo includes oneplus; Millet includes red rice; Vivo includes iqoo

For the performance of mainstream manufacturers, research analyst Mengmeng Zhang said, “vivo maintained a leading position this quarter. The S12 series helped vivo gain a good share in the medium and high-end segment of the market from $250 to $399 (about 1700 to 2700 yuan). The sub brand iqoo also received positive market feedback, especially from young consumer groups.”

Mengmeng added, “glory has continued its strong return by expanding its offline influence. Although major big cities have been affected by the blockade, glory has helped them survive the turbulence in the second quarter of 2022 by blocking channels covered by less second – and third tier cities. It is worth mentioning that glory grabbed share from other mainstream Chinese brands, including Huawei, this quarter. Oppo and vivo, known as the” king of offline channels “, It’s time to take glory seriously. “

Due to the brilliant performance of iphone13 Series in the second quarter of 2022, Apple’s sales are still relatively good. The sales rebound of Xiaomi in June was driven by models such as redmik50 and note11 series. Research analyst Archie Zhang said, “with the popularity of 5g in China, Xiaomi (Xiaomi group-w, 01810) can be free from the shortage of 4g/ltesoc. However, although its products can be seen on the shelves of more than 10000 offline stores, Xiaomi is still trying to cope with sluggish sales.”

Although the overall performance in the second quarter of 2022 was not satisfactory, China’s mainstream manufacturers continued to strive to consolidate their position in the high-end market. Glory and Xiaomi benchmarked their high-end models with Apple’s products by constantly comparing some key functions or performances. Oppo and vivo are also using their new foldable smart flagship models to increase high-end market share. When talking about the fast-growing “new species”, Ivan said: “to enter the high-end market dominated by apple, the major Chinese OEMs do not have much choice. The sales of collapsible smartphones in the first half of 2022 have exceeded that in 2021, of which Huawei is in the lead, followed by Samsung and oppo. We expect to launch at least 4-5 new collapsible models in the second half of 2022.”

Read more from Zhitong finance and Economics: canalys: the mobile phone market in Chinese Mainland shipped only 75.6 million units in Q1 2022, which topped the list for the first time. Counterpoint research: Q4 China smart phone market report in 2021. Counterpoint research: Q4 Apple iPhone shipped 81.5 million units in 2021, surpassing Samsung to become the world’s largest smartphone manufacturer Ann rabbit: Android mobile phone cost performance ranking in February 2022, flagship less than 1000 yuan. China Academy of communications and communications: Q1 Chinese hand in 2022 The total shipment volume of the machine totaled 69.346 million, with a year-on-year decrease of 29.2%. Russia’s “businessmen’s Daily” : from February 28 to March 13, 2022, the sales volume of Chinese smartphones in Russia rose sharply. Canalys: in Q2, the shipment volume of Indian smartphones reached 36.4 million, down 5% month on month. Counterpoint: in Q1, the shipment volume of medium and high-end smartphones increased 49% in 2017. Counterpoint Market monitor: the shipment volume of Q4 in China’s smartphone market fell 11% counterpoint&cinno: in February 2022, the sales volume of Chinese smartphones was about 23.48 million, down 20.5% year on year, down 24% month on month Point: in 2021, the average price of global smartphones reached US $322, with a year-on-year increase of 10%. Jiwei: Chinese enterprises encountered a freak Carnival of patent monopoly behind Nokia’s lawsuit. Counterpoint research: in 2022, Q1, global PC shipments fell by 4.3%, and MacBook sales increased by 8%. Counterpoint: in 2018, Q4, China’s online sales of smartphones reached a new high of 28%. Counterpoint: in 2017, Q1, China’s HOV’s share of global smartphone shipments exceeded Apple’s fruit

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