In Q2 of 2022, global smartphone shipments fell by 9% From Canalys
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In recent years, the bad news about smartphone shipments has become the norm. This trend actually began earlier than covid-19, but it only accelerated during the pandemic due to the impact of various economies and supply chains. Even so, the continuous single digit or even nearly ten digit decline is also worth studying, and puts forward some thorny problems for the health of the industry.
According to new data released by canalys, global smartphone shipments fell 9% year-on-year in the second quarter. The reasons are not new, almost all of which you have heard in the past few years.
Analyst runar BJ ΓΈ rhovde said:
As the outlook for the smartphone market became more cautious, suppliers were forced to review their strategies in the second quarter. Economic headwinds, sluggish demand and inventory build-up led suppliers to quickly reassess their portfolio strategies for the rest of 2022. As consumers with limited budgets shift their equipment purchases to the low end, the oversupply of the mid-range market has become an exposed area for suppliers to focus on adjusting new products.
As the design of mobile phones gets better and stronger, consumers generally slow down their upgrade cycle. In this process, mobile phones themselves have also become more expensive, adding to the cautious atmosphere of consumers amid economic uncertainty, including unemployment and inflation. Coupled with chip shortages and supply chain bottlenecks, it is not difficult to find that this industry has fallen to the ground.
Given all the above, it should not be surprising that low-end and mid-range devices have been driving the remaining purchases. The most noteworthy is Samsung’s A-Series, which helped the company maintain its top position and increase its overall market share from 18% to 21%. This quarter, apple and Xiaomi exchanged market shares of 17% and 14% respectively. Driven by the demand for iPhone 13, apple won the second place.
Like Xiaomi, the market share of Chinese mobile phone manufacturers oppo and vivo also declined in this quarter, accounting for about 1% respectively.
From cnbeta Com read more: canalys: in 2022, Q1, the mobile phone market shipment in Chinese Mainland was only 75.6 million units, reaching the top for the first time. Canalys: in 2022, Q1 smart phone shipment fell by 11%, only apple and Samsung increased compared with last year. Counterpoint: iPhone 13 was the best-selling smart phone market in April 2022, accounting for 5.5% camia: 2018 Vietnam smart phone brand survey report counterpoint: the average price of global smart phones reached $322 in 2021, with a year-on-year increase of 1 0% omdia: Samsung A12 tops the list of global best-selling mobile phones in 2021. Xiaomi becomes the only domestic brand. Kono Economic Research: Global smartphone shipments reached 474million in 2011. Trendforce: the total production volume of global smartphone brand factories reached 375million in 2019. Counterpoint: the shipment volume of medium and high-end smartphones in Q1 in 2017 increased by 49% juniper research: it is expected that the global smartphone shipment volume will reach 1.2 billion in 2014. Canalys: Q1 global smartphones in 2022 Mobile phone shipments fell by 11% year-on-year. Counterpoint: iPhone, the top ten best-selling models in 2021, ranked the top five on the list. Gartner: Q3 global smartphone sales in 2017 were 383million, with a year-on-year increase of 3% counterpoint: Q1 smart watch market shipments in 2022 increased by 13% counterpoint: Huawei ranked third with a 10% share in global smartphone shipments in 2017
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