In the third quarter of 2021, the European smartphone market decreased by 1% year-on-year From Counterpoint
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Although the mobile phone market in Europe has basically recovered from the impact of COVID-19 mobile phone sales are being affected by the chip shortage. In the third quarter of 2021, compared with the same period last year, the sales volume in the European market decreased by – 1% and 4% month on month.
Some suppliers have performed well this year. Jan stryjak, deputy director of counterpoint research, said: “in the third quarter of this year, Xiaomi, apple and oppo gained a lot of market share in the past year. Xiaomi continues to maintain a good growth trend in most European markets. Thanks to the merger of oppo and oneplus, oppo has developed well in Western Europe. Meanwhile, Apple’s iPhone 13, launched at the end of the third quarter, also boosted its market share in the quarter. The iPhone 12 was launched in the early fourth quarter of 2020. Samsung retained the top spot in the third quarter and has largely recovered from its previous supply difficulties. However, the year-on-year and month on month growth of Samsung’s sales are still negative. Nevertheless, if not for the good performance of galaxy zflip 3 in Western Europe and other regions, Samsung’s situation might be worse. “
Stryjak added: “realme is one of the fastest growing brands in Europe. It has strong sales in Russia, Spain and Italy, and has firmly established its position as the top five mobile phone manufacturers. Despite its small base, vivo’s sales are also growing rapidly. Motorola, Nokia and other manufacturers are also making a comeback in the European market. At the same time, glory has also set its sights on the European market. After more than a year, glory has released a new mobile phone in Europe for the first time, hoping to achieve “reversal” this time.
However, at the end of the third quarter, Xiaomi had some changes. Due to some major parts supply restrictions, Xiaomi’s sales in September 2021 have been greatly impacted. For apple, the release of iPhone 13 is a great success. Although the iPhone 13 didn’t go on sale until the end of September, the iPhone 13 seems to be more popular than last year’s iPhone 12. If iPhone production can keep up with demand (which should be a challenge in some markets), apple is likely to set a record in Europe in the fourth quarter.
In the third quarter of 2021, Samsung recovered and Xiaomi suffered setbacks
More reading: Counterpoint: it is estimated that the sales of iPads using M-series Apple self-developed chips may reach 20% canalys in 2022: in 2018, Chinese brands accounted for 32% of the European smartphone market. Counterpoint: in 2021, Q1, Samsung lost the first share of the four markets. Counterpoint: in 2017, the shipment of 156 million Chinese smartphones in Q1, and domestic phones took the top three. Counterpoint: in January 2021, oppo China market The share reached 21%, surpassing Huawei’s Counterpoint for the first time: India’s smartphone shipment reached 173 million in 2021. Counterpoint: in Q2, 2021, the share of Xiaomi in India’s smartphone market was upgraded to 20.5%. Counterpoint: half of the smartphones sold in Europe have supported 5g. Huawei’s departure has pushed up the overall selling price. Counterpoint: in the first quarter of 2021, the smartphone shipment in Latin America increased by 22.5% year-on-year 1% counterpoint: iPhone 12 series accounted for 1 / 3 of the total revenue of the smartphone industry in the first quarter of 2021. Counterpoint: Apple sold 15.7 million iPhones in Q4 European smartphone market in 2020. Counterpoint: AP / SOC MediaTek’s smartphone market share reached 43% in Q2 in 2021. Counterpoint: China’s smartphone sales in Q2 in 2021 were 75 million, down 13% month on month. Counterpoint: Indian smartphone in 2020 Counter point: in March 2021, Xiaomi accounted for 35% of the total smartphone market in Spain, ranking first over Samsung
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