It is expected that only a small number of iPhone users will choose apple’s self-service maintenance project From CIRP
The following is the It is expected that only a small number of iPhone users will choose apple’s self-service maintenance project From CIRP recommended by recordtrend.com. And this article belongs to the classification: iPhone, Intelligent mobile phone.
CIRP consumer intelligence research points out that although Apple has launched a self-service maintenance plan, few iPhone users will choose to repair themselves to postpone the purchase of the next smartphone. It is reported that Apple took the lead in introducing the self service repair project for iPhone 12 / 13 series devices earlier this week, so that consumers with strong hands-on ability can obtain genuine parts, tools and maintenance manuals through official channels.
(from Apple) (official website)
Although the plan has been praised by maintenance rights advocates, it seems that there are few iPhone Users will choose to do so.
CIRP research shows that the screen and battery status of iPhone devices still in use are in a ‘usable’ state.
Only 12% of users have suffered from screen breakage but can still “barely use”, and only 6% of screens are seriously damaged to the extent of “need to be replaced”.
In addition, 26% of iPhone batteries can reach half a day, and only 14% need to be charged every few hours.
Although battery replacement is one of the most common maintenance items, in reality, only relatively few iPhones need to do so.
(figure from CIRP)
More importantly, many users are too lazy to repair by themselves:
Mike Levin, co-founder of CIRP, pointed out: it seems that battery life has a greater impact on consumers than screen conditions.
14% of iPhone buyers said they need to charge the battery of the old iPhone every few hours, only 6% of iPhone buyers said that their screen broke, making the old phone unusable, while another 12% of users are still struggling to use the device with broken screen.
Of course, there are many reasons for consumers to upgrade from the old iPhone, including processor performance or storage capacity. Overall, at best, only a small number of sellers may pass Apple’s self-service maintenance project.
CIRP’S Josh lowitz added: since most new iPhone users already have “good enough phones”, it is expected that only a few consumers will delay the purchase plan of the new iPhone through self-service maintenance.
It is reported that the self service repair plan will take the lead in providing to Apple users in the United States in early 2022, and then expand to more market regions.
Finally, CIRP’S survey results are based on a survey of 2000 local Apple consumers. These customers purchased Apple watch, iPhone and iPad from October 2020 to September 2021 Or Mac.
From cnBeta
More reading: CIRP: the loyalty of Apple iPhone users is still higher than that of Samsung CIRP: in Q4 2013, Apple’s U.S. market share reached 48% CIRP: the survey found that iPhone retained 400000 customers for T-Mobile Forbes : inventory of Taiwan’s richest people who became rich because of apple in those years. Apple: 2q21 revenue was $98.6 billion, with a year-on-year increase of 87.5% in China. CIRP: the new iPhone is no longer attractive to Android users. CIRP: 26% of Android users who bought iPhone 6S in the last month. CIRP: iPhone retained 400000 customers for T-Mobile. Fortune: the rise is considerable – impacting 4 million MAC sales. CIRP: 2 Apple’s iPhone se sales accounted for 19% of all iPhone sales in Q20 in 2020. Apple: 4q20 earnings conference call record Cook said that China’s performance was poor because it did not promote a new iphoneirp in September: by the end of March 2015, American users used an estimated 94 million iPhones. CIRP: iPad users replaced new iPhones for 2-4 years, much lower than iphoneirp: Q4 apple in 2013. American mobile phone market share accounted for 48% CIRP: Q2 iPhone in 2019 E XR accounts for 48% of total iPhone sales in the United States
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