Q2 mobile phone market report in 2021 Xiaomi ranks first in the second hand market From Turn around

The following is the Q2 mobile phone market report in 2021 Xiaomi ranks first in the second hand market From Turn around recommended by recordtrend.com. And this article belongs to the classification: Intelligent mobile phone.

Zhuanzhuan group released the mobile phone market report in the second quarter of 2021, which shows that in the new phone market in the second quarter, the domestic smart 5g mobile phone shipment keeps growing; Xiaomi surpassed vivo to become the first brand of domestic mobile phone trading volume in the second-hand market, while glory mobile phone achieved a high growth of 88.34% month on month.

From the market trend, the price of Apple’s iPhone in the second-hand market is stable, while the price of Huawei’s many popular flagship phones keeps rising, among which the value preservation rate of Huawei’s mate 40 pro (128G) is as high as 96.45%.

According to the data of China Institute of information technology, from April to may, there were 59 new models in the domestic market, including 26 5g mobile phones, accounting for more than 44%; From the price point of view, most of the new models released by Xiaomi ov are priced between 1000 yuan and 2500 yuan, while glory has released its new flagship glory 50 series, while Huawei keeps a certain market share by releasing 4G models.

From January to may, the domestic smartphone shipment reached 148 million units, including 108 million 5g mobile phones, a year-on-year increase of 134.4%.

The report shows that in the new aircraft market, the winners and losers of 5g competition rely more on medium and low-end volume models; In the second-hand market, both 4G and 5g mobile phone transactions continue to heat up. According to the latest mobile phone market of Q2 Zhuanzhuan group, the trading volume of domestic second-hand mobile phones in the quarter increased by 10.76% month on month, of which the trading volume of second-hand 5g mobile phones increased by 96.25% month on month, accounting for 18.38%.

From the perspective of mobile phone brands, Apple’s iPhone transactions accounted for 36.53% in the second quarter; Among the domestic mobile phone brands, Xiaomi mobile phone trading accounted for 13.88%, with a month on month growth of 7.1%; Vivo and Huawei followed, accounting for 12.70% and 12.04% respectively; Unlike Huawei’s decline in the second-hand market, glory Mobile’s performance in the second quarter was as strong as that in the new market.

In the new machine market, glory’s market share quickly rebounded from about 3% at the lowest time to 9.5% at the end of May. In the second quarter, the trading volume in the second-hand market surged by 88.34% on a month on month basis, and the trading proportion rose from 3.71% in the first quarter to 6.30%.

From the perspective of price trend, the price of Apple’s iPhone in the second-hand market in the second quarter fell steadily, among which the price of the most popular iPhone 12 series fell by 280 yuan to 800 yuan according to different models.

In terms of domestic mobile phones, the report shows that the price of Huawei mate40 Pro 5g (128G) in the second-hand market has increased most obviously, with the price of 99 new mobile phones at the end of June at about 6268 yuan, up 6.76% compared with that at the beginning of April; 99 Xinhua: the price of mate 405G (128G) at the end of June was 196 yuan higher than that at the beginning of April, and the current price is about 5358 yuan.

Analysts of zhuanzhuanzhuan group data Department said that due to the influence of chip supply, Huawei’s mobile phone shipment in the new machine market declined significantly, which also affected the trading volume and price trend in the second-hand market; In the future, the price of Huawei mobile phones, especially the popular flagship models, will fluctuate with the change of market supply.

According to the mobile phone market of Q2 Zhuanzhuan group, in the second quarter of this year, Xiaomi mobile surpassed vivo as the domestic mobile phone brand with the highest trading volume in the second-hand market, while vivo, Huawei, oppo and glory ranked second to fifth respectively.

In the new machine market, according to Gartner’s statistics of global first quarter shipment, the shipment of Xiaomi mobile phone has ranked the third in the world, and Xiaomi 8 has become the second-hand market model for six consecutive quarters.

Q2 Zhuanzhuan group mobile phone market shows that the proportion of Apple iPhone in the second-hand market has dropped from 38.71% in the first quarter to 36.53% in the second quarter; In the future, in the second-hand market, the domestic mobile phone camp represented by Xiaomi is expected to further seize the market share of Apple’s iPhone.

Q2 Zhuanzhuan group’s mobile phone market shows that in the second quarter’s second-hand 5g mobile phone trading list, four 5g versions of iPhones have successfully entered the list. Among them, iPhone 12, which only ranks 10th in the second-hand Apple’s iPhone sales list, won the first place in the 5g sales list.

Affected by chip supply and other factors, the competition in the domestic smartphone market will be more intense in the second half of this year. Zhuanzhuan analysts said that this will lead to fierce competition among major manufacturers in the flagship market. How to balance the price and maintain the shipment volume will become an important issue for major manufacturers to solve.

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