Realme became the fastest growing smartphone brand in Europe in 2021 From Strategy Analytics
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According to the latest research of strategy analytics, realm is the fastest-growing smartphone brand in Europe in 2021.
Overview of European smartphone market in 2021
Abhilash Kumar, industry analyst at strategy analytics, said: “realme’s smartphone shipments in Europe increased by 500% in Q4 2021 and 548% in 2021. It has successfully become the fastest-growing smartphone brand in the European subregion (central and Eastern Europe and Western Europe). In central and Eastern Europe, realme increased by 643% year-on-year in 2021 and 416% year-on-year in Western Europe (although the cardinality of these two sub regions is small). “
Annual growth rate of realme smartphone shipments in Europe
Sui qian, senior director of strategy analytics, added: “in Europe, realm topped the top five for the first time in 2021. In Western Europe, realm surpassed many mobile phone manufacturers, rising from 13th in Q4 in 2020 to 5th in Q4 in 2021. Similarly, in central and Eastern Europe, realm rose from 13th in Q4 in 2020 to 4th in 2021.”
Wu Yiwen, senior analyst at strategy analytics, added: “the correct marketing strategy, diversified product portfolio, competitive product specifications and aggressive pricing have helped the brand achieve such rapid growth in the European market.”
For more than 30 years, strategy Analytics has provided share data and insight of smartphone manufacturers in 88 countries and 6 regions, including shipment volume, value, price range, technology, as well as in-depth customized insight into consumer behavior, brand awareness and replacement drivers.
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