2021 white paper on studying in China From New Oriental

The following is the 2021 white paper on studying in China From New Oriental recommended by recordtrend.com. And this article belongs to the classification: Internet Education.

In the process of data analysis, New Oriental futurego abroad, New Oriental International Education, New Oriental Eurasia education, Sphinx international art education and other business fields play their own strengths and effective linkage, cooperate with global market research company Kantar, global digital payment company visa, Bank of China and other well-known enterprises, and display through big data, In depth mining of new trends in the study abroad industry.

The white paper covers 34 provincial administrative regions and some overseas countries and regions, with 7983 valid samples collected. It is the largest data collection in seven consecutive years. It is mainly for students and parents who have intention to study abroad, students who have experience in studying abroad and social personages recruited by participating units, so as to restore the real situation of studying abroad in an all-round way.

The mainstream group plans to go abroad firmly, and the purpose of studying abroad is more rational

More than 90% of overseas students still consider studying abroad

Under the influence of the epidemic, the policy of studying abroad in various countries is constantly changing, which has a great impact on the study and life of international students. However, with the popularity of the new vaccine, 92% of international students say they plan to return to the countries where they study to complete their studies. At the same time, according to the survey data of the people who want to study abroad, 91% of the people still consider studying abroad. More than 70% of the people who have already studied abroad said that they would still recommend people around them to study abroad. Compared with further study, the epidemic situation has become an objective factor that can be overcome.

Undergraduate and above students are the mainstream group, and the proportion of high school intention group is rising

The data shows that in 2021, 71% of the people who intend to study abroad are at the undergraduate level or above. It is the consistent choice of most people who intend to study abroad after finishing the undergraduate course in China. At this stage, students are more mature and stable in thinking, more clear and definite in planning for the future, more rational in the purpose and planning of studying abroad, and relatively stronger in driving force of learning. In the past three years, it is likely that due to the rapid development of domestic and international schools, the proportion of people who intend to study abroad in high school is gradually increasing.

The number of students attending international schools is on the rise

Affected by the epidemic, international schools / international classes become the mainstream choice for young people to realize the transition of studying abroad. According to the survey data, among those who are studying in primary and secondary schools, the number of ordinary classes in public schools is decreasing year by year, while the proportion of international classes and international schools in public and private schools is increasing. Many parents plan their children to study abroad in advance, so that their children can study in international schools or international classes when they are in middle school, so as to prepare for the future undergraduate study abroad.

The number of highly educated parents continues to grow

According to the data in the past seven years, the proportion of highly educated parents continues to rise.

First of all, the proportion of people with bachelor’s degree or above is increasing year by year, reaching 56% in 2021. It can be seen that parents who have benefited from the benefits of education pay more attention to the investment in children’s education. Secondly, the proportion of parents with overseas education background is increasing year by year, reaching 12% in 2021. Parents with overseas education experience hope that their children can continue to go abroad to receive higher quality education and expand their international vision.

Ordinary families are the main body of studying abroad, and elite families have strong demand

According to the survey data for seven years in a row, the position of parents from families intending to study abroad has developed from “middle-level leaders” to “ordinary employees”. In 2021, ordinary families are still the main group of those who intend to study abroad, but affected by the epidemic situation, the proportion has dropped slightly, accounting for 42%. At the same time, the number of overseas study families whose parents worked as “unit leaders / Executives” increased slightly compared with that in 2020. It can be seen that under the epidemic situation, elite families still have a high recognition of studying abroad.

“Double non” students are more willing to study abroad

Among those who intend to study abroad at undergraduate level or above, the distribution of those from various types of universities has been stable in the past three years. Among them, the proportion of students in domestic colleges and universities is the largest, up to 50%. In recent years, with the rapid development of China and the acceleration of social transformation, the employment threshold has also been raised. The “double non” students have a higher demand for the improvement of academic background. It has become the choice of most people to enhance their academic competitiveness by studying abroad.

Study abroad budget planning more fully

In terms of the budget for studying abroad, the average budget of the people who intend to study abroad is about 520000 yuan, which is mainly concentrated in living, learning and housing, rising more than in previous years. Through the survey of the people who have studied abroad, it is found that the proportion of the people who feedback that the actual cost exceeds the expectation has decreased more, and the study abroad budget planning of the people who have studied abroad is more adequate. This shows that the public is more thoughtful in the early planning and preparation process of studying abroad.

The major selection is mainly suitable

Personal interest, employment prospects, and the matching degree with the original educational background have always been the “golden indicators” of choosing a major to study abroad. However, the data in recent years show that foreign students and their families’ pursuit of ranking and lower sensitivity to fees are also reflected in the choice of majors, that is, they pay more and more attention to the ranking of majors and the ranking of their schools, while they pay less attention to tuition fees and scholarships.

It is worth pondering that the degree of thinking about the employment prospects of the intending population is also declining. In recent years, with the rapid change of industries and the uncertainty brought by the epidemic situation to the development of various industries in the world in the next few years, fewer and fewer students simply pursue the so-called popular majors.

Under the epidemic situation, there are various plans for further education, and opportunities and challenges coexist

15% of international students have studied abroad

Due to the impact of the epidemic and the restrictions of the entry policies of various countries, nearly 80% of the students studying in overseas colleges are still in China, 54% of them are studying online courses in China, and 25% of them choose gap for internship or temporary rest in China for a period of time. 15% of the international students are currently studying abroad. Among them, due to the relatively good control of the epidemic situation in Japan, the rate of returned students is the highest compared with other countries; But in Australia and New Zealand, the United States, Canada and the United Kingdom, the situation of returned students is relatively close.

Nearly 30% of the students have accepted offline courses

Data show that even when the epidemic situation is relatively severe and online classes are the mainstream, nearly 30% of the students are still receiving offline courses. With the gradual improvement of epidemic prevention and control policies in various countries and the popularization of new vaccines at home and abroad, most overseas colleges and universities are expected to resume offline teaching this year. At present, the United States, which has applied for more study abroad, has resumed the opening of some visa applications, and the situation of going abroad is gradually warming up.

The epidemic situation makes the planning of further education channels more diversified

The survey data show that 44% of the people who intend to study abroad are still determined to study abroad; 47% of the people are prepared with two hands, in addition to studying abroad, but also pay attention to a variety of ways to study; In the short term, less than 10% of the people who want to give up studying abroad due to the epidemic situation. Among those who are interested in a variety of channels for further education, 58% of them give priority to alternative channels for further education related to international education, such as Sino foreign cooperation in running schools, branches of overseas universities in China and so on. It can be seen that Chinese families still have a strong demand for International education.

The purpose of studying abroad is more clear

In terms of the purpose of studying abroad, the same as the data in previous years is that “expanding international horizons” and “enriching life experience” are still the main purposes of those who intend to study abroad. However, under the influence of the epidemic, some of the purposes of studying abroad, which were relatively blind in the past, are declining, such as feeling that the future employment is good, or studying abroad because they like foreign culture. The proportion of groups pursuing “learning advanced foreign knowledge” and “studying in famous foreign schools” is increasing.

90% of the population think that the epidemic has an impact on the study abroad planning

The emergence of the epidemic has an inevitable impact on all walks of life around the world, and the study abroad industry is no exception. According to the survey data, 90% of the students and their parents who are interested in studying abroad think that the epidemic has an impact on the study abroad planning. Among them, the impact on the choice of countries to study is higher than other aspects. Based on this, the degree of epidemic control in overseas countries and regions also directly affects the applicants’ choice of destination countries.

The epidemic affects classroom experience and reduces social life

Under the epidemic situation, a large number of foreign students use home-based learning and online teaching methods, so more foreign students think that the epidemic has brought more adverse effects on “social problems”, “language ability” and “learning effect”. In addition, the epidemic has also had a significant impact on the “safety problems” and “mental health” of international students. As far as the current situation is concerned, most countries are gradually opening up their borders. It is believed that for the students enrolled in 2021, it is very promising to resume their usual life of studying abroad.

Nearly three adults choose “Multi Country joint application”

Since the outbreak of the epidemic, the policy and control situation of various countries have been changing, which has become the main reason for the choice of destination countries. More than half of the intending students tend to choose the countries with more active response policies, less serious epidemic situation and more moderate attitude towards China during the epidemic period. In addition, nearly 30% of the population tend to increase the number of countries applying at the same time to ensure the safety of the study abroad planning and deal with the uncertainty brought by the epidemic situation.

In the destination countries, Britain, the United States and Canada are still favored by many prospective students. The number of students who choose to study in Britain is increasing year by year. In this year’s countries of interest, Britain continues the upward trend of the past few years, and is still the most desirable country for Chinese students. Although the United States has shown a downward trend in recent years, it is still in the second place. Moreover, the influence of Asian countries and regions studying abroad is also growing.

The “famous school complex” of applying for studying abroad is becoming more and more intense

Compared with the data of previous years, people who intend to study abroad still pay close attention to the ranking of colleges and universities. More than 80% of the people hold a serious attitude towards the ranking of colleges and universities. In particular, there are a large number of applicants from the relevant universities in the mainstream destination countries such as the United States, the United States, Canada and Australia, and the top comprehensive schools in China.

Due to the impact of the epidemic, the international employment environment has been impacted, resulting in more and more people studying abroad choosing to return home for employment, and many domestic enterprises have a higher recognition of the comprehensive ranking when screening resumes, which also leads to more people interested in studying abroad paying more attention to the comprehensive ranking of colleges and universities to a certain extent.

The time of choosing overseas study consulting agencies is polarized

With the increasing number of people studying abroad and the increasing competition, the majority of people who intend to study abroad in advance plan to choose institutions to study abroad. The proportion of those who choose institutions to study abroad more than two years after going abroad has increased year by year, reaching 23%. But at the same time, in the past three years, the proportion of quick choice of study abroad consulting institutions within half a year from abroad is also on the rise. It can be seen that with the increase of the number of people studying abroad, the number of people who lack the application experience and the group who temporarily decide to study abroad is also increasing, which leads to the increase of the proportion of people going abroad after a short period of preparation.

The domestic employment environment is recognized, and the value of studying abroad is more widely recognized

Foreign students have more confidence in the domestic employment environment

With the development of the domestic economy and the proper control of the epidemic situation, compared with 2020, the international students in 2021 have more confidence in the domestic employment environment. The number of international students who choose to return to work immediately after graduation increases, accounting for 31%, an increase of 6% compared with the previous year. This is related to the rapid development of domestic economy and the increasing demand of enterprises and institutions for international talents. Moreover, the management of enterprises is also in line with international standards, and the adaptation period of returned students is shorter.

The employment of overseas returnees mainly depends on family factors

Data show that foreign students give priority to family factors when choosing employment cities. Accounting for 40%. This has something to do with the influence of traditional Chinese culture, partly because it’s hard to leave home, and partly because the connections maintained by families can provide a lot of help.

Big platform is still the first choice for overseas returnees

In terms of enterprise selection, large enterprises are more clear in terms of talent recruitment policy, management system and welfare treatment, and the process is relatively more complete, so they become the first choice for overseas students to return home for employment. In terms of the nature of enterprises, joint ventures or foreign-funded enterprises are more international in terms of enterprise atmosphere and personnel composition, which can make overseas students spend the domestic career adaptation period faster, so they become the common choice of most overseas students.

American students are most recognized by enterprises

According to the survey data, at present, 49% of employers prefer the countries where overseas students study when recruiting, and employers still prefer to employ overseas students from the United States, the United Kingdom, Germany and Japan. However, the data also show that the quality of studying abroad in Asian countries such as Hong Kong and Singapore is gradually recognized by employers, thanks to the popularity of international education.

Employers value returnees’ specialty and experience

At present, many employers attach great importance to the internship experience and related work experience of international students, and prefer professional counterparts. More and more students have accumulated relevant practical experience for studying abroad or seeking employment since their sophomore and junior year. Many overseas universities will also provide internship opportunities for students, which is the main advantage of international students returning home for employment.

Integrating industry resources, continuously enabling students to study abroad, focusing on market trend and looking forward to international education

Since its first publication in 2015, New Oriental’s white paper on studying abroad in China has comprehensively portrayed the ecology of studying abroad under the background of big data based on extensive research and data statistics every year, providing reliable data reference for interested groups studying abroad and providing development direction for the international education industry《 In the 2021 white paper on studying abroad in China, the trend of applying for studying abroad under the influence of the epidemic situation is summarized and analyzed. In addition, based on the advantage of massive data of international students, Bank of China selects representative families to study abroad, investigates and analyzes their concerns and pain points before and after studying abroad, and puts forward suggestions from a professional point of view, hoping to bring valuable reference for the majority of families studying abroad, so as to help the majority of families studying abroad do a better job in the capital planning, foreign exchange purchasing opportunity, foreign exchange payment management, etc Foreign currency exchange, cross-border remittance, overseas payment and other financial preparations can easily open the life of studying abroad.

Since its establishment in 1993, New Oriental has helped millions of Chinese students go abroad to study and grow into international talents by providing high-quality examination and training for Chinese students. In 1996, the exclusive study abroad organization of New Oriental, New Oriental future, was officially established to provide more systematic study abroad application planning services for Chinese students. In 2016, New Oriental established “New Oriental Eurasia education” by integrating the two business teams of futuristic Eurasia study application service and New Oriental School small language training; In the same year, it acquired Sphinx international art education, and deeply cultivated the service market of studying abroad. In 2021, New Oriental’s overseas study examination business will be officially transformed into New Oriental International Education and training center, further integrating overseas study examination and training business with application service business. Promote each other through multiple platforms and work together to serve international education.

In the process of assisting the development of international education industry in the future, New Oriental will continue to empower the majority of Chinese students to study abroad, and actively respond to national policies to help more students grow into international talents! More reading: after a detailed comparison of the financial reports of New Oriental and tal, we come to seven conclusions: New Oriental: net income of US $3.579 billion in fiscal year 2020, a year-on-year increase of 15.6%. New Oriental: school expansion has achieved results, and the revenue has increased by 41.2% to us $618.1 million year-on-year. GuoShuang & New Oriental: white paper on China’s intelligent education development in 2018, New Oriental: 1q21 Net Revenue $986 million, down 8% on a year-on-year basis new Oriental: Summer low price classes registered 765400, up 4% on a year-on-year basis new Oriental: study in China White Paper 2019 (download attached) New Oriental Financial Report: New Oriental net profit $158.4 million, up 12.3% on a year-on-year basis in Q1 2018 Deutsche Bank maintains New Oriental’s buying rating target price $37 new Oriental Financial Report: 2 In the first quarter of 2014, New Oriental’s net profit was US $126.5 million, a year-on-year increase of 31.9%. New Oriental’s financial report: in Q2 of 2016, New Oriental’s net profit was US $5.9 million, a year-on-year increase of 70.3%. New Oriental’s financial report: in Q2 of 2015, New Oriental’s net profit was US $35.2 million, a year-on-year decrease of 17.9%. New Oriental’s financial report: in Q3 of 2014, New Oriental’s net profit was US $112.4 million, a year-on-year decrease of 11.2% Yuan increased by 52.2% year on year

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