Embracing change, consumers’ acceptance of smart cars is increasing

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Compared with previous years, consumers in the automotive market have significantly improved their cognitive level of intelligent networking, and the assembly of software and hardware related to the functions of intelligent networking in the cockpit is an important embodiment of the sense of vehicle science and technology. The acceptance of new energy vehicles is increasing, and the functional replacement of fuel vehicles is realized in the medium and short distance. Most consumers believe that autonomous driving can be fully implemented in the future and are open to the corresponding new business model.

Autonomous driving, intelligent networking and new energy vehicles are the general trend of the automobile industry, and also an important strategic direction for the development of the intelligent automobile industry. OEM OEMs and software and hardware suppliers have invested huge R & D costs. In this context, IDC released the survey report on the attitude and willingness of Chinese consumers towards smart cars. Find new buyers and potential owners (1:1 ratio recruitment) who have basic knowledge of intelligent connected vehicles, autonomous driving, new energy vehicles and other topics in the market, and conduct research on the cognitive status of automation, connected vehicles, electrification and sharing in the market.

Autopilot

With the growing maturity of L2 automatic driving in the Chinese market, consumers’ acceptance of automatic driving is increasing with the utilization rate. Autonomous driving / driving assistance is gradually becoming an important consideration for consumers when buying a car. More than half of consumers recognize the long-term prospect of L5 automatic driving, but still believe that its safety needs to be further verified.

With regard to autonomous driving, the topics discussed in the report also include consumers’ cognition of the existing driving assistance functions in the mass production market, the current use status (popularity + frequency), satisfaction and reasons, as well as consumers’ willingness to pay for the conditional autonomous driving function and the perceived price range.

Intelligent networking

Consumers hate tediousness, so they tend to pursue the integrity of intelligent experience. For the online functions and services of the vehicle, the preferred choice of the mainstream group is the front mounted configuration of the vehicle, which can be more closely combined with the vehicle experience itself. While some consumers tend to choose mobile phones, the main reason is that they rely on mobile phones in their lives other than using cars. Therefore, today, when the stability and smoothness of the vehicle engine system are improved with the development of the cockpit, the further integration of the Internet of vehicles and the Internet of things will be the main driving force to promote the popularization of intelligent Internet.

As for smart Internet, the topics discussed in the report also include consumers’ cognition, use status, satisfaction and reasons for the existing smart Internet functions in the mass production market, as well as their perception of future function development trends and willingness to share data.

New energy vehicle

The penetration rate of new energy vehicles in the automobile market has increased year by year, and the replacement of fuel vehicles is being accepted by consumers in more and more use scenarios. Although consumers still firmly choose fuel vehicles in Intercity or medium and long distance scenarios, the mainstream view does not deny the niche of new energy vehicles in the travel market. Urban traffic is the most frequently used scenario at this stage, and new energy vehicles can meet the needs of consumers in such scenarios.

As for new energy vehicles, the topics discussed in the report also include consumers’ satisfaction with existing new energy vehicles in the current market, as well as their expectations in terms of mileage, charging method, charging time, charging cost, etc.

carpooling

At this stage, consumers’ attitude towards shared travel is still relatively conservative, mainly taking it as a substitute product when private cars are inconvenient to use. Health problems in public areas are the main concern of consumers about shared travel modes. This consideration has been further amplified in the context of the current epidemic. The further development of shared travel needs the implementation of automatic driving technology in the travel market.

With regard to shared travel, IDC’s research also includes the use and perception of consumers in the automobile market on shared bicycles, online car hailing, shared cars, car rental, and subway / bus. If you are interested, you can further communicate with IDC.

Wang Bo, research manager of IDC in the field of intelligent vehicles in China, pointed out that at present, the penetration of automatic driving, intelligent networking and new energy into the automotive market is still based on the traditional sales model, but the development of corresponding technologies is bound to make it recombine with a new model in the future. Consumers in the travel market will be re educated by the head brand and adapt to the new model. This is both an opportunity and a challenge for manufacturers in all links of the automotive industry chain.

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