It is predicted that the VA transaction volume of smart TV will be close to US $500 million in 2023 From Juniper Research
The following is the It is predicted that the VA transaction volume of smart TV will be close to US $500 million in 2023 From Juniper Research recommended by recordtrend.com. And this article belongs to the classification: Juniper, Internet TV.
A study by juniper research found that by 2023, the expenditure on smart TV supporting voice assistant will reach nearly US $500 million (432.2 million euros); This is a significant increase from the expected US $126 million in 2021.
This growth reflects how voice assistant has become a situational sales portal, information and control system. Similarly, smart TV will bring important visual elements to the purchase of voice assistant.
The study pointed out that although smartphones will still dominate in use, with the continuous exploration of the monetization of digital assistants, the importance of other platforms will also increase. The research points out that smart TV will play an important role in this regard, because they can not only promote the purchase of digital media, but also add visual context to the purchase; This is a missing element in pure voice commerce.
Smart phones are still the largest platform, but context is the key
Even if the technology industry focuses on smart speakers, only 12% of households in the world will have smart speakers by 2023. In contrast, juniper research expects that 72% of smartphones will use voice assistant in the same year. However, smart home voice assistant encourages more sustainable use and provides more direct monetization than smart phones. Smart phones are more likely to use traditional mobile commerce without voice assistant participation.
Nevertheless, the report points out that the biggest opportunity for monetization of voice assistant lies in the wider Internet of things space, where situational businesses and services can be deployed, whether through smart home devices in specific rooms or using car voice assistant. However, as smart phones are often used for in car connections, the growth of special vehicle assistants will be slow, and only 27 million are expected to be used frequently by 2026.
“In a private or semi private environment, voice assistants can be used to provide many different services,” commented study co-author James Moore. “These scenarios can provide a lot of value, but the increasing cross device nature of voice assistant will make it difficult for a single device assistant to win the favor of consumers.”
Source: Advanced Television * This article is compiled by future media network
Read more: juniper research: 2025 global online video on demand service (OTT) Nearly 2 billion active users juniper research: the revenue of pay TV market operators is expected to reach $14 billion in 2020 juniper research: the number of Ott service subscribers is expected to increase to 332.2 million in 2019 juniper research: mobile banking users account for 50% of global banking users in 2018 juniper research: the cryptocurrency field is on the verge of collapse juniper research: mobile products are predicted in 2016 E-book sales will reach US $10 billion juniper research: it is estimated that there will be 20 million driverless cars in the world in 2025 juniper research: research shows that highly intelligent robots are more popular with consumers juniper research: it is estimated that the global mobile entertainment revenue will reach US $65 billion in 2016 juniper research: the research says that the popularity of smart phones indirectly leads to the increase of fraud : it is estimated that there will be more than 1 billion active LTE devices in the world in 2017. Juniper research: the survey shows that 80% of smartphones are not protected against malicious programs. Juniper research: it is estimated that the global roaming revenue will exceed 35 billion in 2017. Juniper research: it is estimated that the global mobile payment transaction scale will exceed US $1.3 trillion in the next five years. Juniper research: it is estimated that the NFC payment market will reach US $50 billion in 2014
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.
RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.
