Global consumer insight survey in 2021 – China Report From PWC

The following is the Global consumer insight survey in 2021 – China Report From PWC recommended by recordtrend.com. And this article belongs to the classification: PWC, Consumer research, research report.

COVID-19 is still rampaging around the world, and has continued to exert a great impact on major economies. Consumers around the world have to try new lifestyles and habits. On the one hand, retailers and brands need to strive to adapt to the great changes in consumption patterns, on the other hand, they also need to evaluate the possible far-reaching impact of these changes on their business strategies and profits.

As the world’s largest consumer market, China is also inevitably subject to external shocks. Fortunately, the domestic consumer market is recovering and developing at an alarming speed. Last year, against the background of various uncertain factors brought about by the epidemic, we discussed the seven emerging trends in China’s consumer market, and analyzed the significance of these new trends to the long-term success of retailers and brands from a commercial perspective. This year, we will bring a sister article to analyze: in the post epidemic era, which consumption trends will become the new normal and how they will affect consumers, retailers and brands in the current new retail environment.

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