2022 workplace mother parenting survey From Jingdong supermarket

The following is the 2022 workplace mother parenting survey From Jingdong supermarket recommended by recordtrend.com. And this article belongs to the classification: Life data.

In recent years, China is facing the pressure of population growth and childbirth, and working women are the main group under pressure. From April 1 to 13, during Jingdong’s “baby lying down”, Jingdong supermarket and jinginsight joint Parenting Network Distributed 10000 questionnaires to working women and released the 2022 working mother parenting survey report (hereinafter referred to as the report), revealing the new changes and puzzles faced by working women in parenting.

The report shows that nearly 80% of the time spent by working mothers in childcare, the greatest anxiety of early education, and the uncertainty of 60% of the father’s sense of responsibility have become three new discoveries.

In the purchase of mother and child goods, working mothers also face common problems such as knowledge, price, quality and after-sales. Taking milk powder and diapers as an example, milk source, quality, size, return and exchange have become the main problems of working mothers.

In order to solve the consumption pain points of tens of millions of mother and child users, Jingdong supermarket launched ten mother and child services, such as milk powder traceability, changing the size of diapers, and replacing and repairing feeding appliances, so as to create the best user experience.

Nearly 40% insist on taking their own children, and more than 60% of the parents’ sense of responsibility for childcare is not affirmed

One side is work and the other is family. The division of childcare has become the primary problem faced by working mothers. In order to better accompany their children, 37% of working mothers insist on bringing their own children. Meanwhile, asking the elderly to help share the pressure of bringing children is still the mainstream choice. The data show that 58% of working mothers choose to ask the elderly for help.

In how to balance the relationship between family and workplace, post-90s working mothers perform very well. According to the report, 71% of post-90s working mothers think they can deal with the balance between work and family calmly. However, the report also shows that more than 60% of Bao’s father’s sense of childcare responsibility is not affirmed. Only 35% of working mothers said that their spouses were better able to take care of their children.

The investment of childcare time accounted for 81%, and early education became the biggest anxiety

Working mothers pay more for childcare. The report shows that time investment accounts for 81% of rest time. In terms of money investment, it accounts for 45% of the income, which is equal to that of Bao dads.

When asked “what is more energy consuming in childcare”, 67% of working mothers thought that early education was a more concerned topic. In addition, playing with, feeding, sleeping, cleaning (brushing teeth, bathing, etc.) and purchasing baby products have become the difficulties for working mothers.

60% of working mothers don’t know how to choose mother and baby goods

In the purchase of mother and baby goods, working mothers showed more concern. According to the report, knowledge, price, quality and after-sales have become difficulties in purchase.

62% of working mothers said that they didn’t know the brand and didn’t know how to choose it had become a big problem. 49% of working mothers said,; The product price is generally too high “, which also increases the corresponding childcare cost; “Product quality problems” and “difficulties in after-sales, return and rights protection” are also common problems faced by mothers.

When buying milk powder, 56% of working mothers said they “don’t have the professional knowledge of milk powder and don’t know how to choose”. In addition, the unidentified source of milk powder, allergy problems and the large price gap of milk powder also caused troubles to mothers.

When purchasing daily necessities such as diapers, working mothers are most worried about product quality, allergies and after-sales problems. For feeding appliances such as breast pump and auxiliary food processor, Baoma’s complaints mainly focus on four aspects: lack of understanding of brand, poor after-sales service, low cost performance and poor product quality.

The top ten maternal and infant services of Jingdong supermarket are upgraded to solve the problems of traceability, return and replacement

Facing the pain points of mother and baby consumption encountered by working mothers, jd.com provides ten high-quality services covering the whole category of mother and baby to comprehensively solve the problems of mother and baby consumption of working mothers.

In the baby’s ration selection, every parent is very cautious. For more than half of the working mothers believe that the milk source cannot be confirmed, JD supermarket has created “milk powder quality traceability”, “mengbao’an heart taste” and “worry free expiration” services to help consumers dispel their doubts.

After purchasing milk powder with “quality traceability” logo, consumers can scan the QR code of milk powder packaging through JD app or click “quality traceability” to understand the source information, so as to make the baby eat more at ease.

After purchasing mother and baby snacks, complementary foods, milk powder and other commodities with the logo of “Meng Bao’an heart taste”, return services will be provided within 30 days after signing, if the baby has allergies or diarrhea after eating.

In addition, after purchasing commodities with “worry free expiration date”, if the expiration date of milk powder is less than 120 days and the expiration date of supplementary food commodities is less than 1 / 4 of the shelf life, you can apply for return and refund.

While ensuring the quality of “rations”, the quality and after-sales of baby’s “fart food” are also guaranteed. In view of the pain points of consumers such as the large stock of diapers, the rapid growth of babies and the inappropriate size of diapers, JD supermarket launched the service of “changing the size of diapers at will”. Consumers can apply for replacement within 90 days when the outer packaging is intact.

For the baby’s allergies and other accidents after use, the “worry free red ass” service ensures that the baby has diaper rash (commonly known as red ass) within 60 days after signing the order, and can apply for return and exchange by providing valid vouchers.

Feeding electrical products make the parenting process easier and convenient, and poor after-sales service hinders the use of working mothers. To this end, Jingdong supermarket has created an exclusive service of “door-to-door replacement and repair”, and adopted the practice of directly replacing goods when taking parts from the door for milk sucking devices, auxiliary food cooking machines and warm milk sterilizers within the warranty period to solve urgent problems.

In addition, Jingdong supermarket also provides better solutions for working mothers to pay more attention to price, after-sales and other issues in the purchase of mother and baby products.

Among them, the “30 day price protection” service ensures that consumers can apply for price difference compensation within the scope of price protection rules to achieve the optimal price. If you need to return the goods within 7 days after the order is signed, the “flash refund” can realize the refund and arrive in seconds; The “damaged package return and replacement” service can apply for the damage not caused by itself within 72 hours after the order is signed, and enjoy the after-sales guarantee.

Jingdong supermarket has the most guaranteed maternal and infant quality and the leading service in the whole industry, so that parents can easily buy more complete and high-quality maternal and infant goods. In the “baby lie down” activity launched on April 1, JD supermarket joined hands with Feihe, curiosity and other brands to bring thousands of classic explosive products and new products to consumers, continuously improve the consumption experience of mother and baby users, and help more new generation parents reduce the burden of childcare.

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