China tea e-commerce development report From China Tea Circulation Association

The following is the China tea e-commerce development report From China Tea Circulation Association recommended by recordtrend.com. And this article belongs to the classification: Life data.

In 2020, the scale of tea e-commerce is 28 billion: Matthew effect is becoming more and more obvious, and the underlying value network is iterative.

According to the National Bureau of statistics. Under the impact of COVID-19 pneumonia, China’s GDP (gross domestic product) reached 1015986 billion yuan in 2020, the first time it exceeded 100 trillion yuan and became the only positive growth country in the major economies. In 2020, the total retail sales of social consumer goods reached 391981.1 billion yuan, a year-on-year decrease of 3.9%. According to the location of business units, the retail sales of urban consumer goods reached 33911.9 billion yuan, a year-on-year decrease of 4.0%; The retail sales of rural consumer goods reached 5286.2 billion yuan, a year-on-year decrease of 3.2%.

In 2020, China’s online retail sales reached 11760.1 billion yuan, an increase of 10.9% over the previous year. Among them, the online retail sales of physical goods amounted to 9759 billion yuan, accounting for 24.9% of the total retail sales of social consumer goods, with a year-on-year increase of 14.8%. Among the online retail sales of physical goods, food, clothing and consumer goods increased by 30.6%, 5.8% and 16.2% respectively. Overall, the overall scale of China’s consumer market under the epidemic prevention and control has declined, but online retail sales across the country have increased by about 15% year-on-year due to the advantages of convenience and no contact suitable for the epidemic prevention and control.

It is worth noting that despite the impact of the COVID-19 pneumonia epidemic, the tea market has been improving for a long time – “Guo Sheng tea Hing” has not changed. How will the tea e-commerce market change in 2020? In 2020, the scale of tea e-commerce market is 27.98 billion: the volume and price rise together, the Matthew effect is becoming more and more obvious, and the underlying value network is iterative.

Tea e-commerce sales data in 2020

Note: the data in this paper is derived from the calculation by the author using the third-party data analysis platform, which is for reference only. Alibaba’s e-commerce platforms include Taobao, tmall mall, tmall global and global shopping. Traditional tea, including green tea, white tea, yellow tea, oolong tea, black tea, black tea and Pu’er tea; Substitute tea, including substitute / herbal tea, combined flower tea, reprocessed tea and flower fruit grain tea.

（1） By tea category, sales of traditional tea on Alibaba e-commerce platform in 2020

In 2020, the tea sales of Alibaba e-commerce platform totaled 12.846 billion yuan. Black tea was 2.961 billion, accounting for 23.05%; Pu’er tea 2.85 billion, accounting for 22.19%; Green tea 2.686 billion, accounting for 20.91%; Oolong tea 2.663 billion, accounting for 20.73%; White tea 1.398 billion, accounting for 10.88%; Black tea 260 million, accounting for 2.02%; Yellow tea 28 million, accounting for 0.22%.

（2） According to tea category, traditional tea sales volume of Alibaba e-commerce platform

In 2020, the cumulative sales volume of various tea categories on Alibaba e-commerce platform was 105045650 pieces. Among them, black tea 27675338, accounting for 26.35%; Green tea 25978809, accounting for 24.73%; Pu’er 22244606, accounting for 21.18%; Oolong tea 22199251, accounting for 21.13%; White tea 4712378, accounting for 4.49%; Black tea 1958208, accounting for 1.86%; Yellow tea 277060, accounting for 0.26%.

（3） By tea category, the average selling price of traditional tea on Alibaba e-commerce platform

In 2020, the average selling price of traditional tea on Alibaba e-commerce platform was 122.29 yuan. The average price of white tea is 296.61 yuan per piece; The average price of black tea is 132.78 yuan; The average price of Pu’er tea is 128.14 yuan per piece; The average price of Oolong tea is 119.98 yuan per piece; The average price of black tea is 106.98 yuan; The average price of green tea is 103.37 yuan per piece; The average price of yellow tea is 99.91 yuan.

（4） In 2020, the monthly sales of traditional tea on Alibaba e-commerce platform

（5） By category, Alibaba is the sales of tea on behalf of e-commerce platform

In 2020, the sales of substitute tea on Alibaba e-commerce platform totaled 5.029 billion yuan. Among them, 3.913 billion yuan was used as substitute / herbal tea, accounting for 77.81%; The combined flower tea is 646 million yuan, accounting for 12.84%; The reprocessed tea is 380 million yuan, accounting for 7.55%; Flower fruit grain tea was 90 million yuan, accounting for 1.80%.

（6） By category, Alibaba is the sales volume of tea on behalf of e-commerce platform

In 2020, the cumulative sales volume of substitute tea on Alibaba e-commerce platform was 127911480. Among them, substitute / herbal tea 100806653, accounting for 78.81%; Combined flower tea 19100328, accounting for 14.93%; Tea reprocessing, accounting for 28536%; Flower fruit grain tea 2675813, accounting for 2.09%.

（7） By category, Alibaba is the average selling price of tea on behalf of e-commerce platform

In 2020, the average selling price of each substitute tea is 39.32 yuan. The average price of each piece of reprocessed tea is 71.25 yuan; The average price of substitute / herbal tea is 38.82 yuan per piece; The average price of combined flower tea is 33.81 yuan per piece; The average price of flower fruit grain tea is 33.76 yuan per piece.

（8） In 2020, Alibaba’s e-commerce platform will generate monthly sales of substitute tea

（9） Top 10 tea sales of “double 11” tmall and Taobao in 2020

（10） 2014-2020 “double 11” tmall and Taobao tea sales top ten

On Alibaba’s e-commerce platform, in 2020, the traditional original leaf tea: 12.846 billion yuan (excluding live selling tea), with an overall estimate of 14.273 billion yuan (1 / 10 of the transaction volume of tea contributed by live broadcasting). Substitute tea: 5.029 billion yuan. Because there are four categories of substitute tea, the sales of tea converted into contribution by 1 / 2 is 2.515 billion yuan. Therefore, the total amount of Alibaba e-commerce platform is about 16.788 billion yuan. All online e-commerce platforms. It is converted according to 60% of the total tea sales of Alibaba e-commerce platform. In 2020, the e-commerce of tea will be 27.980 billion yuan.

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