Eating and drinking posture report of 2021 double 11 single balance payer From Meituan data view

The following is the Eating and drinking posture report of 2021 double 11 single balance payer From Meituan data view recommended by recordtrend.com. And this article belongs to the classification: Life data.

It’s the double 11 of the year again. Who remembers that “double 11” was originally a singles Festival? Although “singles day” is gradually declining, the influence of this group is expanding to all fields. In the catering market, the sales of “one person food”, “single package” and “small dishes” are rising. Their living habits and consumption ideas have transformed “single” from an emotional state to a socio-economic phenomenon.

There is no consumption expenditure for love, let alone the burden of family savings. “Yueji” has gradually become a synonym for the consumption concept of single young people. They pay attention to quality and are willing to enjoy it. Whether it’s a big meal to reward themselves or a small gathering of one or two friends on weekends, the happiness brought by delicious food is the same.

What are the preferences of single young people who don’t care about love but what to eat at noon today? Meituan data shows you the eating and drinking posture report of 2021 single payers~

Potential 1: singles “Moonlight” eat, drink and have fun, and food consumption becomes No.1

According to the statistics of the Civil Affairs Bureau, China’s single adult population has exceeded 240 million. According to the meituan survey questionnaire, about 49% of the single youth are in moonlight. Where’s the salary? Clothing, beauty, travel and play… And food is No.1 of their spending on eating, drinking and playing. It seems that the happy moments of being single are all related to food.

Pose 2:   One person eating encroaches on the social meal scene, and the hot pot is becoming single gradually

As of October 2021, the orders of “one person food” accounted for 55% of the total package in this year, with a year-on-year increase of 86%. One person food is growing rapidly, and is even strongly spreading to other catering categories, such as hot pot, barbecue and other multi person dinner scenes. It has also launched “single set meal” and “half dish”.

Today’s single youth believe that eating hot pot alone is nothing new, let alone solitary courage, just to reward themselves for their efforts ~ facts have proved that eating hot pot alone will not reduce the delicacy at all.

Posture 3: “light social” is more comfortable. It is preferred for 2-3 people for small gatherings of single youth

Compared with the gathering of many people, single youth are more inclined to “light socializing” in a small range of 2-3 people. Having a small gathering with one or two friends every weekend has become a “small happiness” in a busy life.

The catering cost of single youth is mostly 100-200 yuan per capita, and the consumption upgrade is obvious. It can be seen that at present, food tastes first and prices second. Singles will not be stingy as long as they can please themselves.

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