Video report for the fourth quarter of 2019 From FreeWheel

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The following is the Video report for the fourth quarter of 2019 From FreeWheel recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.

Freewheel released the “fourth quarter of 2019 video report.”. In the past year, many of the forces driving change in the media industry have peaked. Although watching TV is still the most important leisure activity in the United States and Europe, as well as the main tool of advertising agencies and advertisers, the meaning of the word “TV” has never become less clear. Viewers can choose and control the way they watch TV more than ever before. People can choose from thousands of different shows, watch them on dozens of different devices, and create their own customized content bundles. There are a variety of different advertising support and subscription services to help create the ultimate TV experience, combining traditional and on-demand viewing to see their favorite content on the best screen available.

Marketing personnel are facing new challenges, in today’s decentralized pattern, how to effectively contact the desired audience. As video viewing turns to pay digital channels, viewers see less TV ads than in the past, which makes the display of ads they see more and more valuable. High quality video completion rates are still high, with 90% and 93% respectively in the US and Europe, which provides a unique opportunity for brands to connect with the audience involved. They also have more access to audiences and a stronger ability to use data across devices and networks to reach specific audiences.

Publishers are managing this decentralized ecosystem in their own way. Industry leaders invest billions of dollars in original content to gain audience attention, experiment with new forms of distribution, and use technology to better insert, sell and measure targeted advertising. In short, they are looking for new ways to manage their quality video goals: maximizing the value of their content, delivering the maximum value to their advertisers, and optimizing the audience experience.

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