Advertising trend report in the first half of 2021 From Smato.
The following is the Advertising trend report in the first half of 2021 From Smato. recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
From 2020 to the first half of 2021, how will the advertising industry change and develop after experiencing the turbulence and test of the epidemic?
Based on the platform data and combined with the general trend of the industry, smaato compiled the advertising trend report for the first half of 2021 to share the gradually clear advertising trends and trends with you.
Advertising user experience has become an important factor affecting advertising performance
Re focus on providing excellent user experience, which has brought return on investment to publishers and marketers. Innovative advertising format, fine audience classification and situational positioning will help to improve user experience and brand popularity, and improve ECPM.
The demand for Ott / CTV has soared
In the latest development in the video field, the momentum of Internet streaming media is still strong. Although there are many solutions for publishers to realize Ott / CTV inventory, it is very important to select appropriate partners, which is related to the long-term realization effect, avoid the expenditure of third-party suppliers, reduce the risk of Ott advertising fraud and provide a positive audience experience. The growth of AVOD (advertising video on demand) is likely to be driven by too many subscription services in the market and more cautious consumption habits in the post epidemic era.
More information, more initiative
Private procedural bidding is becoming more and more popular. Because transparency becomes critical to privacy law compliance, the use of bidding within applications is accelerating. In addition, the mobile head bidding provides a powerful alternative to the traditional and unfair waterfall bidding.
Evolving privacy regulations drive industry change
And pushed the first-party data to the cusp of the storm.
With the decline of cookies and the development of privacy laws, first-party data management will become a top priority – and using this data is a key opportunity.
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