Yuan universe application user spending will exceed $3 billion From 2022 global mobile market forecast

The following is the Yuan universe application user spending will exceed $3 billion From 2022 global mobile market forecast recommended by recordtrend.com. And this article belongs to the classification: Mobile application.

Recently, APP Annie released the global mobile market forecast in 2022. The report forecasts the number of active users of tiktok, applications with more than 1 billion downloads, the annual user expenditure of metauniverse mobile games, the utilization rate of z-generation financial technology applications, the growth of entertainment applications and the social application market.

Here are 6 key forecasts:

Tiktok will have 1.5 billion active users

The report shows that tiktok is one of the fastest growing social applications. The growth rate will reach 1.5 billion monthly active users in just 34 quarters; In contrast, WhatsApp messenger has taken 41 quarters to reach the same Mau level since its launch.

Compared with social media competitors in 2021, tiktok has a rapid growth rate. Previously, India was one of the hot high growth markets of the application, and its growth rate was the same after it was banned in India in June 2020. According to the current growth rate of tiktok, its global Mau reaches 1.5 billion, which is expected to be 7 quarters faster than WhatsApp Messenger, that is, 1.75 years.

Tiktok’s global rise may mean that more user time will be divided from online video providers. In addition, the application has attracted a lot of advertising revenue due to its wide coverage and deep user participation. App Annie said that as tiktok strengthens its investment in shopping functions, the app will continue to become a subversive mixed category force in 2022.

In 2022, two more members will be added to the “1 billion downloads club”

With the rapid growth of emerging markets such as Brazil and Latin America, pinterest and temple run 2 will join the list of applications with 1 billion downloads in 2022. By the end of 2021, pinterest’s global downloads will reach 1 billion times; Templerun2 will also join the queue of subway surfers and candy crush saga, becoming one of the few games with a cumulative download of more than 1 billion times. In 2022, with the addition of pinterest and temple run2, the members of the “1 billion downloads club” will expand from 20 applications to 22 applications.

It is worth noting that, based on the achievement of over 1 billion downloads, subway surfers and tiktok will also reach new milestones. Subway surfers will also download more than 2 billion times, consolidating its position as the most popular mobile game in history; Tiktok is expected to break two other records in 2022: the global download volume in IOS and Google play platforms exceeds 3 billion times, and the global user expenditure exceeds US $3 billion, thanks to the in app purchase driven by the anchor under the creator economy.

Yuan universe application user spending will exceed $3 billion

This year, with the fire of the concept of meta universe, related meta universe applications are rising. In 2022, the world building function that allows users to interact in real time through virtual avatars will attract audiences and obtain users’ share of expenditure.

Smart phones enable users to easily participate in the virtual world, consolidating the position of mobile devices as a key form in the game field. Among them, the renaming of Facebook to “meta” is another proof of the growth of demand for the meta universe.

Roblox is one of the most well-known meta universe applications. As of 2021 (October 2021), in the simulation > creative sandbox game, the download volume and user expenditure of this application on IOS and Google play platforms ranked first in the world. My world followed, with downloads ranking fourth and user spending ranking second.

With the rapid development of the game industry, empowering players is the core of the next round of innovation. The “play to earn” model that allows players to realize in an open economy, combined with the meta universe that emphasizes players’ self-expression, enables the virtual world and real-time interaction to promote players’ expression, exploration and creativity, and will become the biggest driver of mobile game innovation in 2022.

Mobile limited financial activities in Z era are expected to grow by 160%

For users of all ages, 2022 will be a year of unprecedented breakthrough in financial application participation.

Cryptocurrency is an important driver of the increase in sessions in 2021. Among the generation Z and millennial users in the United States, the top three cryptocurrency trading applications used on Android phones are Robinhood, coinbase and webullstocks (September 2021). As we enter 2022, applications such as FTX Pro will also grow.

Gen X and baby boomers also spend more “cryptocurrency time” in these three applications than other cryptocurrency applications. Although these applications also rank among the top 15 in the use duration of “Gen X / baby boom” audiences, this age group still likes to spend time in more “traditional” applications, such as TD Ameritrade, chase mobile and ibkr.

It can be seen that 2022 will be an unprecedented opportunity to attract generation Z users in the mobile field. They are about to achieve economic independence. As a mobile priority generation, mobile devices are their first choice. Next year will be a good time to cultivate their customer loyalty in the mobile field. The utilization rate of financial technology applications in generation Z will reach a record high, an increase of 155% compared with 2020 and reach US $18.9 billion in 2022.

Online video subscriptions will boost the growth of entertainment applications to $12 billion in 2022

By 2022, entertainment applications are expected to grow to a market of $12 billion. Since the outbreak of the epidemic in 2020, online video has been one of the fastest growing categories of app store user spending.

Driven by the U.S. market, Hulu’s cumulative user spending is expected to reach $1 billion in the first quarter of 2022; In October 2021, with consumers choosing non advertising and mobile priority videos, YouTube joined the list of user spending applications of $3 billion; Growing well-known entertainment applications include discovery plus, animation focused animation and Veve, a digital collection / NFT (non homogeneous token) application.

With the advent of 2022, smart phones will become the most trusted device for more users. Users manage and pay for the services they rely on through smart phones. Mobile devices provide a streamlined, reliable and efficient subscription management method, which is also proved by the data: for online video applications alone, user spending will reach $12 billion, a twofold increase compared with 2020.

App store spending on social apps will reach $9 billion in 2022

App Annie predicts that in 2022, social applications are expected to grow into a $9 billion mobile market (an increase of 82% compared with 2020).

Year to date (January to October 2021), tiktok, twitch and bigo live rank among the top three social applications in terms of global user spending. These three applications take direct elements as the core of the realization strategy and support content creators.

Social applications will expand global coverage and promote the growth of user spending by $4 billion compared with 2020, including community and game applications, discord, live video application tagged and live video application like, some rising stars that will contribute to the growth of global user spending.

In 2022, authenticity, creativity and video priority content are at the core of the social experience. Social applications are expected to account for nearly half of the use time of mobile devices, which is an area worthy of attention when seeking cooperation, marketing and customer participation.

From: Game gyro more reading: Yikai capital: 2021 yuan universe report (with download) yuan universe: the entrance to the future digital oasis has been opened (with download) yuan universe: the next “ecological” science and technology main line (with download) Tianfeng International: it is estimated that there will be 1 billion Yuan universe users in 10 years. Tsinghua University: 2020-2021 yuan Universe Development Research Report (with download) CITIC Securities: future speculation and investment opportunities of metauniverse (with download) trendforce: it is estimated that the shipment of VR / AR devices will rise to 12.02 million units in 2022. Trendforce: the boom of metauniverse will push the shipment of VR / AR devices to 12.02 million units in 2022. Metauniverse: a new era of Cyberspace (with download) We don’t need metauniverse sensor tower: in Q1 2016, global mobile device users downloaded 17.2 billion applications from IOS and Android application markets. App Annie: mobile game index report in April. App Annie: Game download index of global mobile application market in March 2014. App Annie: app store and Google play mobile game index list in March 2013. Sensor tower: IOS and Android application downloads in Q1 2016 The number reached 17.2 billion, a year-on-year increase of 8.2%

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